One of the major obstacles to making money online is creating reader loyalty. Your readers have plenty of other options online, so helping them to feel comfortable with you is key. Here are 10 tips for increasing reader loyalty.
1 – Don’t take advantage of your readers – Reader loyalty is based on trust. You can easily and quickly blow that trust by taking advantage of your readers. It’s a bad idea to promote products to your readers that you don’t believe in yourself. Be very careful with what you endorse.
2 – Consistently produce quality, unique content – One of the most important points in building reader loyalty is creating high-quality content. Without it a blogger will have a hard time developing a solid reader base. Good content will keep readers coming back for more.
3- Provide the type of content your readers want to read – It’s not just the quality that’s important, but also the subject. Make sure you know what your readers want from you and you’ll be one step ahead.
4 – Stand out from the crowd – There are a lot of blogs out there. Make yours stand out to increase the connection that readers have with your blog.
5 – Respond to reader questions and comments – When readers leave comments or questions, do your best to respond. If your blog is relatively new and you’re not getting a lot of comments yet this may not be very difficult. Very high traffic blogs will have a hard time always responding, but you at least want your readers to know that you are reading the comments and doing what you can to help them with their concerns.
Some bloggers answer readers’ questions by email. There’s nothing wrong with this approach, but if the question was left in the comments on your blog posts other readers will not know you have answered the question unless you do so in the comments.
6 – Link to readers whenever possible – This is one of the most powerful ways to increase a reader’s loyalty. Links are very valuable and appreciated, especially by newer or smaller blogs that don’t otherwise get a lot of backlinks.
7 – Get involved on their blogs – I think this approach is often overlooked. I know it means a lot to me when I get comments from another blogger on whose blog I have been participating. It shows that you notice your readers and you take the time to see what they have to offer. Readers remember this type of demonstration.
8 – Be positive, not negative – This is not always the case, but I have found that bloggers who have a positive outlook tend to have readers with the same characteristics that remain loyal.
9 – Don’t cover your blog with ads – While making money is a priority to most of us, going overboard can turn readers off. Not only does it create a distraction that pulls attention away from your content, but it also can make visitors feel like the ads are more important to you than your readers.
10 – Accept guest post submissions – Some of your readers may like to have their writing published on your blog. Of course this is not always a good idea, but if the article is high quality and provides useful information that your readers will appreciate, you may want to consider it. You’re doing a favor for the reader that may make a big difference for them. That’s always good for building loyalty.