5 Deadly Affiliate Marketing Mistakes You’re Probably Making

This article is guest posted by James Rey.

When it comes to affiliate marketing there is a lot of room to make mistakes. We all hear about beginners coming into the internet marketing industry and blowing thousands on PPC, purchasing lame products and putting all of their eggs in one basket—leaving them flat broke and frustrated in the end. That being said what are the 5 deadly affiliate marketing mistakes you’re most likely making? Let’s take a look at some of the most common and “deadliest.”

1st Mistake: Picking the wrong niche.

Regardless of how you’re sending traffic, if you send the most targeted visitors possible to a sales page in the wrong niche you won’t generate sales. There are certain markets you should aim for and if you find yourself in a niche where the sales pages and products just aren’t converting, you may have yourself a dud. The good news is you can easily remedy this by picking a different niche that is full of desperate buyers. For example pick something broad and where people absolutely need a solution. Things like weight loss and hair loss related products convert very well for this exact reason.

2nd Mistake: Forgetting to track and monitor ROI.

If you’re running a campaign on Google Adwords or another PPC network you’ll want to make sure you’re tracking every last click, impression and sale. Knowing exactly how well your traffic is converting into sales is critical for staying profitable and not running yourself into a hole. For example if you send $50 worth of traffic to a sales page and lose half of it to one $25 sale, you’ll need to take this into consideration when tweaking your campaigns. Always track and monitor your business model for maximum performance.

3rd Mistake: Forgetting to build a list.

This is one of the most common problems that are seen time and time again. Regardless of the niche you’re in you should build a list so you can profit from it multiple times instead of just the initial sale you make. Having a mailing list is as simple as putting up code on your sales page or blog and capturing leads—it’s the simplest and one of the deadliest mistakes you can make.

4th Mistake: Poorly written and formatted sales copy.

If you’re selling things via a blog or traditional sales page it makes no difference—good sales copy is the only thing that matters. If you’ve only tested one sales copy you could be leaving money on the table so split testing various copies is the only way to know which will convert best and make you the most money.

5th Mistake: Ignoring valuable up-sell opportunities.

If you’ve got a sales process where you’re going straight to the checkout page then you’re definitely leaving money on the table—big money. Regardless of what you’re selling your customer there is always something else you can promote to make a bit more money. Always split test and carefully choose what you up-sell but make sure you implement this strategy as soon as possible since every sale could be bringing in double, triple or quadruple the profit.

James Rey is a consultant for Affilorama, an affiliate marketing training portal that offers free training, education, and affiliate marketing tools to affiliate marketers.


  1. says

    I am new in affiliate marketing and already found that the good sale page is a must. The good sale page always sell more.

  2. says

    “Forgetting to track and monitor ROI.” Monitoring ROI is very important, it give you idea which sort offer your “list” adopts. you must know the interest and liking of your list. You will keep on throwing offer on them without proper study of their adaptability surely your unsubscribe rate will go higher.

  3. Anonymous says

    this post was very helpful for me, yes its right that regardless of how you’ve sending traffic, if you send the most targeted visitors possible to a sales page in the wrong niche you won’t generate sales. I really won’t until i make a twist by doing other strategies. thanks for this.

  4. says

    Thanks for sharing this James. I agree that not building a list is one of the deadliest mistake we can make. Whatever we do online, we should build our list. Another thing, the “up-sell” opportunity, do not forget that as it can generate us massive revenue if we know how to do it right.

  5. says

    I think the first point you make is one of the most important thing to bring up. Before you choose a niche, I think you must do some research before jumping into it. And this involves doing keyword research, finding out important information or resources about that particular niche. You can also do this by going into forums or blog posts. And if you feel comfortable doing it, then you should go ahead and start a blog or website or an article on any web 2.0 site about that niche. Good article again.

  6. says

    Thanks for the advice. I’ve just written my first ebook and I’m going to set up my first sales page and i’m really looking forward setting it up.

    • says

      When they building a list means, capturing people e-mails legally, simply a list of e-mails that you can promote any product or newsletter to your readers. An example is when you first go to this site and a pop-up screen appears asking you to input your name and e-mail. You will be needing an autoresponder to do this and a good example is Aweber.com

  7. says

    This 5 should truly be avoided at all cost. or else you wont earn a penny. It’s hard to sell something, specially with the everyday growing competition, so better make your sales page convincing enough. Convincing a visitor is really very hard. also getting their email and name is another challenge.

  8. says

    well true because if you give more attention you can make good money from it so nice and usefull men.

  9. says


    Peter is right here. This 5 truly kill your busines especially building the list. No list no money. Simple as that. Last but not least, use your own landing page and wordpress is a great tool. Google loves them to death.

  10. Pierre says


    I am new to internet marketing. I have tried several “systems” that aer supposed to help raking in money but right at setting them up, problems start: naming issues, URL issues etc. have made so far that instead of collecting money, I collect headache. Any idea where I can get help or resource that can make this happen?



  11. says

    Thanks for sharing this James. You right, it is so important to build a list in a market with hungry buyers. It is a must have for solid long term income. For making fast cash right now i highly recommend using facebook as a trafficsource. FB is hot and popular and it’s still the wild wild west for affiliates right now!