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This article is guest posted by Jan Verhoeff.
With all the prattle on the Internet about adverizing and branding your market, you may be wondering what’s the truth. The reality is you must ADvertiZe to become successful. If your business isn’t branded, your advertizing may not work.
Seven easy ways to brand your business
- Stamp everything with your Brand - Put a logo on it and sprinkle your logo everywhere. In the labels, on the product, in the wrapper, on your business card, in your ads, on your website, in your ezine, label everything with your logo brand.
- Add a Signature Label - Give your product a signature that realigns the buyer to buy ALL products with that signature. Your signature or a famous signature, whatever you wish, but give them something to remember.
- Packaging Color - stamp your products with a color stamp that just says YOU. No matter what the color, if you focus your buyers on one color, they get used to it and look for it in the store.
- Capture Marketing - Using your target market, capture their interest with marketing identifiers that magnetically attract them to your product. These can be slogans, photos, or other similar attractors.
- Be Mysterious - Tell them what your product is and give them good descriptions, but be a little mysterious. Hint at additional support, information, or quality that is inside your package. Give them a little bit more.
- Seduction - Appeal to the greater value of your reader’s interest. You can simply state what you have to offer and trust your market to remember you, or you can appeal to their greater instincts and know they will come back to see you again.
- Be Consistent - Don’t change your brand frequently, or just because a different color is “in” this week. Stick out the brand you choose and stay with it all the time. For seasonal changes, add simple decorations, but keep the brand the same.
The clencher is to ADvertiZe your Business with BRAND Specific Keywords, Phrases and Graphics that attract your reader back to your website and constantly remind them of your product, EVEN when the keyword or phrase isn’t intended to be about your product.
Jan Verhoeff offers marketing strategies that work for online business development. You can achieve your goals with an Internet Business if you determine the Marketing Strategies you’ll use for Success and Follow them.
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4 Comments →
Yes, I competely agree. Brand specific keywords are king. :)
Branding is key if you want consumers to recognize your brand and become loyal to it. For that you must use advertising in order to create awareness and recognition. another great trick is to use 2ndary associations. Such as the word nature, which brings up all sorts of thoughts in peoples’ minds without them being aware of it. now if you create a link between your brand and the word nature, people are then associating attributes of these two words together in their minds.
Branding your web business with keywords works every time, all the time. Using the process to take your business higher on the search engines makes sense.
I see what you mean everyday in the real world!