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Archive for the ‘Conversion’ Category

Some Questions to Ask about Your Consumer’s Purchasing Process

By helen On October 3, 2011 No Comments

This article is guest posted by Lauren Bailey

Before launching a product, marketers should have a very strong sense of the market for that product and how potential buyers will evaluate whether or not they should purchase the product, whether it’s software, an e-book, or even just web content or ads.

In other words, having just a good product will not be enough to successfully make a name for your company in its niche. You’ll also need to manage the product after its release, which means knowing into what kind of world this product is going to be released.

As you get ready to launch the product, think about some of the concerns you should have about your intended consumers. Here are a few questions you should ask yourself about your customers’ spending

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3 High Conversion Tricks That You Are Not Using

By jr On September 23, 2011 2 Comments

This article is guest posted by JR

That is our goal isn’t it? We want to convert as much as possible, and the possibilities are endless.There is always something to test, something to improve, or something to change. With so much going on there’s no surprise that people miss some things that could dramatically increase conversions.

Here is my list of the top 3 things you probably are not using. Individually, these tricks can give you marginal improvements on your conversion rate, but make these 3 changes and watch your conversion soar!

1. Remove Your CAPTCHAs!.. (Or at least change them)

CAPTCHAs anti-spam security forms that visitors have to fill out to prove they are human and not spam bots. They output a series of random letters and numbers that are impossible for a

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