The Basics of Multilingual Link-Building

This article is guest posted by Lior.

The Web is becoming an increasingly multilingual place. Though English is still the top language on the Web, Chinese and Spanish now hold a plurality and both are growing much more rapidly.

Already the majority of Internet users don’t speak English, at least not as their primary language but very few English-speaking sites reach out to this audience, essentially ignoring over half of the Web’s users.

Many feel this is unnecessary because their site is only available in English. However, more and more people are multilingual themselves and, even if they aren’t, automated translation tools such as Google Translate make it easy enough to read pages not in one’s native language.

However, promoting across languages means making an SEO effort across multiple languages and that, in turn, means link-building across multiple languages.

Unfortunately, link-building across multiple languages is no simple task. We discovered it quite quickly at 123 Neon Signs. But for those who want to try, here are a few simple tips to help you get started.

1. Hire a Native Speaker

Native speakers can be hired for translation and other services increasingly cheaply online, making them worthwhile both for translating your existing content and for leaving comments, submitting your site to directories and other link-building activities.

Simply put, native speakers simply do far better translation than automated systems and work better than doing link-building in your native language.

2. Be Sensitive of Cultural Issues

Overcoming a language barrier is more than just changing words, it is important to note that humor, idioms and other elements of language may not translate well either. A joke that might be hilarious in your country could be outright offensive in another.

You have to keep in mind cultural issues and boundaries when you’re link-building across languages or you may find yourself actually hurting your site’s reputation.

3. Focus on Quality, Not Quantity

As with most link-building, it’s crucial to focus on quality of inbound links, not quantity. A small handful of high-quality, prominent links will matter far more than a large number of spammy, out of the way links.

This is especially true with link-building as you need to spend time to craft and hone every link you send out as producing a large number of shoddy links is a sure-fire way to create garbage content that no one wants.

4. Translate Your Content

If possible be sure to translate your content and post it on another page. Google doesn’t penalize duplicate content if it is in another language so there is no fear of a duplicate content penalty. Translated content makes it a great deal easier to access for those you’re targeting and encourages them to link back to you own their own.

5. When in Doubt, Start with Directories

Finally, just as with link-building in your native language, when you don’t know where to begin, start with directories and sites that openly accept submissions. They are easy to submit to, even if you want to do it on your own, and can provide a great deal of SEO benefit right out the gate.

it may not be all you need to do, but it is a solid first step.

Conclusions

In the end, there’s no real magic to multilingual link-building, the principles work very much the same as ordinary link-building but come with a new series of pitfalls both through the language barrier itself and through cultural differences.

However, if you take the time to get things right and have good people helping you, these are easy waters to navigate. It just requires a little extra time and effort to do it well.

This was a post by Lior who works for 123 neon signs and also is a marketing consultant for an MBA Abroad school from Israel.

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Can Inbound Links Harm Your Website?

This article is guest posted by Angie.

This is a question that I get asked from clients from time to time and in most instances, the answer is NO.

Google and other search engines do not make it easy for competitors to damage your business. If inbound links could have a detrimental effect on your SEO than it would be in your competitors’ interest to ‘sabotage’ your site, thereby improving their own positions by knocking you out of the search engine result pages. That would be crazy! Search engines will not penalise you for something which you as a site owner have no control over.

According to Google: “There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index.”

However, there are certain link-building techniques that can be seen as “unnatural” and result in the links being ignored or discounted. If you’ve got a link building campaign going on and are quality links coming to your site at the same time as you suddenly get 100s of links from a known link farm or websites associated with a “bad neighbourhood” you could run the risk of all links being discredited, even the quality link that would have otherwise benefited your site.

Too Many Links Too Quickly

If you suddenly get 100s of links to your website as soon as it goes live or in one go, they are likely to look unnatural and be discredited. For this reason, link building should be an on-going, gradual process that is carried out throughout the life of your website.

Link Farms

Link farms sell text links. As a norm, they are likely to be of little value. For the reasons discussed above, they are unlikely to have a detrimental effect on your site or search engine rankings, however, they are likely to have no effect and can risk detrimentally affecting other link building efforts that are being carried out at the same time.

Vary Your Anchor Text

In order to keep your back links looking as natural as possible it’s best to vary your anchor text. Therefore, if you’re targeting, “Whitening Toothpastes” for example, try using variations such as “Toothpastes for Whitening”, “Tooth Whitening” & “Lightening Toothpaste” in conjunction with your main target keyword.

Linking out from your website.

At this point it would be worth a quick mention that whilst links to your site are unlikely to have a detrimental effect, links from your site to others can. Avoid linking to web spammers or link farms on the web, your web ranking may be affected adversely by promoting those types of sites.

Guest Post by Angie Stewart, Online Marketing Consultant for Maginus. Maginus provide online marketing service, specialising in ecommerce marketing solutions.

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69 Ways To Build Backlinks (kinda huge)

GASP! It’s been a while since I last did this huge list thing, hope I still got the Kidblogger in me. I’m getting old!

But this was rather late to say the least. I was supposed to post this the other week but got loads of stuff got in the way. Still, I’m quite happy to finish writing this BIG article so I hope you like it.

ALERT! Disclaimers below…

First disclaimer, some ideas just happen to pop out my head so you might find them a bit “rad”.

Second disclaimer, some tactics are so bad ass and effective, people “just happen” to not like them ;-)

Third disclaimer, I’m not gonna talk about submitting to web directories, press releases and all those rehashed stuff. I’m not saying that they don’t work, I’m saying that it has talked about a lot of times before.

Other than that, I’m pretty sure you’ll like it…

Do The Link Bait

To bloggers, this is a household name. To others, it might sound weird. So…

What the heck is link baiting anyway?

Tons of people tried to explain link baiting in long articles that go on and on. I’ll be frank, I can’t read long articles that don’t talk about big trucks, some mighty cool weird facts and chicks.

So let’s keep it simple – link baiting is simply “something” (article, tool, picture, anything) that make people want to link to you.

Here are some goodies you can do…

1. Make a list – No need to explain, examples will tell ya: 50 most important people on the web, 100 best movie lines, 69 ways to build backlinks ;-)

2. Perform studies – There’s a stats junkie inside of almost every people – wanting to know every new website linking to you, conversion rates of certain colors, how people look at a webpage and all sorts of stuff. But hey, it’s solid content and damn interesting.

3. Make graphs that are hard to understand – Just something that might help you with #2 up there. Can’t help myself to include this. OCD? Nah… complicated = good (at some point). Ok seriously though, when you perform studies, presentation matters. Churn out spiffy graphs that’ll help you explain what you found out.

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Search Engine Optimization Method: Long Term Plan To Rank #1 On Google, Yahoo And MSN

This article is guest posted by Mike Ndegwa.

The SEO Method that is going to explain below in detail, is a surefire method proven to rank you #1 on all major Search Engines listed thus: Google, Yahoo Search and MSN.

On this post we will learn how to Rank #1 on your Primary Keyword regardless of how competitive it is.

Before we deep our feet to the SEO method, you need to first set some objectives for your site. Otherwise there is no need of Ranking #1 for the sake of it.

The two main objectives that any internet marketer should have in mind are:

a)     Drive traffic to their $$$ Money Site i.e. if you have a product that you own and sell.

b)     Drive traffic to a squeeze page i.e. if you are building an email list where you can promote your affiliate products or can use for future launch of some product that you are working on.

c)     A bonus goal is drive traffic to a site that you have monetized on Adsense or other affiliate programs.

NB: As far as am concerned it’s not wise to drive traffic directly to an affiliate link even if you are using PPC – Pay per Click Advertising, I’d rather review the affiliate product on my site and drive my traffic there or even better use a redirect Link that I have control of in Future.

We are going to Focus on Three Main Stages:

i.      Article and Directory Submissions

§         Ezine Articles

§         Other Article Directories

§         Blog Networks

§         Directory Submission

ii.      Social Networks

§         Web 2.0

§         Social Bookmarking

§         Videos

iii.      Own Networks

§         Build your own Networks and Sites

As you can see you need to have a pre-existing business or the money side of your web presence at the middle. To mean that you are linking back to your site with an objective which is either making you money or generating leads through organic sources from your primary and secondary Keywords.

Am not going through the trouble of helping you identify a Niche or keywords for your business we will do that on another post.

This method can be used on sites to rank #1 on major search engines regardless of the site you are promoting whether it’s a blog, an ecommerce site, a static site etc it’s a one for all method. You could be selling goods via air, waterways and roads or are just selling digital or downloadable products. Again this method works for all types of sites.

As a reminder our headline is the long term goal to rank #1 and remain unreachable by your competition not some black hat technique that will get you on top and then the following day you are disqualified and perceived to be playing some games with search engines.

i.      Ezine Articles – using ezinearticles.com you can submit 10 -15 quality and original articles linking back directly to your site on www.yourdomain.com   with primary keywords as well as other secondary links on your domain. You can outsource for some articles using Guru.com or RentACoder or even better use the instant article Wizard to generate articles for your Niche and containing your

ii.      The other Step is to submit re-written PRL articles to other article directories. You can do 20 – 300 of them over time. Again make sure you use your primary keywords and the secondary ones to link back to the money side of your business as well as on the secondary links within your site. For every article you can submit to various directories at the same time. Personally I use the Semi-automatic submitter i.e. submitterbot.com it’s Free and with one membership site you it can help register you to other hundreds of article directory sites.  Make sure your articles meet the ezinearticles.com standards, this adds the probability of your articles been accepted in other directories easily.

iii.      Blog Networks – There are hundreds if not thousands of blog Networks out there. However it’s wise to check on Premium Networks where to avoid being disqualified by search engines and be seen to be playing some game. Incase you use the Free Blog networks then be careful not to link to your money side but rather link to your articles in 1 and 2 above and eventually the juice  will flow back to the money side of your business safely. If you look carefully you can identify this principle in the diagram above. You put your target to 50 -100 blog networks. Again there is no hurry but you do this overtime.

iv.      Directory Submission – This used to be very effective and is still is today. You can submit to between 100 and 150 directories and make sure all the links flow directly to your money side and very minimal if any on the secondary links on your site. Again with Submitterbot.com you can submit your Link to over 500 directories with a title and a small description.

v.      Web 2.0 – There are many definitions for web 2.0 but I simply refer to it as websites with user generated content. A good example is wordpress, blogger, Squidoo among others. What you do is get an account with them and publish content with links back to your money side and secondary links on your site as well. With this platform you can do 5-10 submissions

vi.      Social Bookmarking – This includes Sites like Facebook, Digg, Stumble Upon, Myspace, etc. You can be creative here and see if you can join related groups in these networks and share your links back to your web 2.0 articles  and none direct to your money side or even secondary links on your domain, Unless your money side business is a blog and not some product sales letter or static site. Most people strive to be on Digg Front page but as you have seen there are loads of other things you can do to get targeted organic traffic from search engines using your primary keywords. You can bookmark to between 100 and 150 sites.

vii.      Videos- With a world where people have developed a culture of sitting their butt and watching T.V. then videos come in Handy. In this category you can do between 1 to Infinite Videos just make sure they are viral hence easily shared. You can share your videos via social book marking and let them point directly to your money side domain as well as links to your social book marking sites. Again you can uses services such as Youtube and other premium sites.

viii.      Your Own Networks. Remember your goal is to build an online business that has an ongoing leverage. As you have noticed there is lots of hard work involved. Under this section you can register 5 -10 domains register them under different names so that they can appear natural and leave them to mature for two to three years. Then post some articles pointing to your money side domain. You can also monetize on these domains using opportunities like AdSense and/or affiliate Links

Please note the number of times to use any of the tools above is not limited to the number of times you can use it. If you are already ranking #1 on your preferred Search Engines then you can apply the said techniques from time to time to make sure you retain your position and if you are not yet on top 10 then start applying the said methods using the given tools and later on you will realize that constant dripping can hollow a stone.

Action Points:

A.     Get your money Side of the Business ready before you start SEO.

B.     Identify your primary Keyword(s) from the beginning and be consistent with it/ them throughout the SEO Method application.

C.    Measure your Work from time to time using tools like Alexa.com, Google page rank, Unique Visitors on your stats etc before you start using revenue as your measuring tool, this will encourage you along the way.

D.    Use third party services for your products e.g. PayDotCom.com to avoid affiliates messing with your domain name directly and get Search engines penalizing you on this, hence putting this SEO Method to Null.

E.     Finally, don’t forget the basics; e.g. Meta tags, Search engine friendly URL’s, <h1> title tags as Carl teaches, commenting on other with your links e.t.c.

In conclusion you may feel free to link to this article, comment and share your methods, mine works but it’s not the only way. You may also pick on one of the tools and expand on it fully; otherwise if I was to expound on each of them I’d have to do an ebook, Lol…

If you like this article there is a membership site to be launched in six months time called integrated Internet Marketing that helps ordinary offline businesses to adopt online marketing as well as helping the Digital Products Internet marketers to build successful, ongoing and profitable Online businesses.

We also will be able to turn such great Formula articles as this into videos, as The Expert David Jenyns has done and then later on share them to members on our site

To your Success,

Mike

Blogging Using Leverage

This article is guest posted by Froi.

Currently there is a very tough competition on the Internet when it comes to creating traffic and techniques to attract visitors. Although SEO techniques could help one way or the other, but due to the reality of so many blogs being created daily with so many people also competing on the same technique. I think there will always be some new trend of ways and technique that other blogger should adopt for you to be able to cope out with this fast changing world.

Well remember the saying, that the only constant thing in this world is change.

I will use leverage here as some techniques in which you use other people’s resources or effort as well as also giving back in exchange of the favor you done for them.

Here are 2 personal blogging leverage that I think could be of help

1. Looking for other blogger that is open for guest blogs.

Although this is a common practice, but this one is really effective. This helps you established a good relationship with the blogger as well as being given the opportunity to create traffic by being a guest blogger, specially if the blogsite is already a well known blog or website.

2. Try to scout for some foundations, orphanage, church communities of your religions,civic organizations, clubs, and non-government organizations or by which their organization is divided whether into chapters or districts.

Try to approach their leaders or the press officer and lay-out this plan for them in a way that they will understand that both parties will benefit from it. Just make sure that they are open-minded people when it comes to technology.

And why this one could help? Because still there are so many of them out there who have lots and lots of activities and press releases that they want to put into a blog or website but no one can do it for them. You can volunteer to put up a site whether it’s a blog or just a pure website for them in exchange of the posts, write-ups and articles that they will provide for you. While you just add your affiliate marketing posts and links in exchange of your service.

However this 2 techniques will still depend on the blogger’s way of communicating as well as the sincerity and credibility of doing such approach.

Whatever you choose, try to put your heart in it and you might not notice that you had done 1 step further to your goals.

Keep on Blogging : )

Froi – http://online-buz.com

Which Is Better – Link Building Through Guest Blog Posts Or Through Comments?

This article is guest posted by Mohammad Arshad.

Without any ranting let me tell you my answer first .My answer to the question “Is link building through guest blogging better than comment posting” is ‘I do not know’.So then why am i giving you this article ? Because i want you to know it is still uncertain that which method is viewed as superior in the eyes of Google bots .So do not just stick with the link building through blog commenting.

Try to build links through both Guest blogging and blog commenting.Most of the webmasters believe that Google is capable of finding where the link to a particular blog or website lies [whether on the article or on any other sections on a webpage].How does Google detect it ? Simple.Google might see if there are surrounding texts in the links to your blog.Another way to detect the Blogroll links or the footer links would be to see which section of webpage is repeated through the entire webpages in the domain .By this way Google might come to a conclusion that the link has not been obtained through the article but either through commenting or footer links .

You might all be knowing the fact that Googlers also play a vital role in tweaking the Google algorithms.I mean people working in Google dont just develop the algorithms,test them and leave them do everything on their own.Optimizing the algorithms is a continuous process.People responsible for the Google algorithm optimization would definitely be knowing every way we bloggers and SEO people try to dominate the SERP and are constantly trying to counteract them.So it makes perfect sense they might also be looking into these matters [link building through comments].So nothing can be taken for granted.My advice as i already said is to concentrate on both methods of link building.As far as my method of link building is concerned i use varied sources for my links.I use both methods discussed here .But i make sure i read the article and then give out a useful comment.So i request you to do the same on blogs on which you comment solely for the purpose of link building.There is so much to do after starting a blog and creating articles on your blog.One of the thing that you must do is link building.So make sure you spend a lot of time reading link building articles and also involve actively in link building.This is what would be deciding whether your blog lives long or dies in a short period.

There is nothing said by Google regarding all these mysteries.The only thing we could do is to concentrate on both rather than just relying on blog commenting.And i feel that Guest blogging is much more than blog commenting.Guest blogging can be much more useful to your blog reputation than blog commenting.Yes ofcourse Guest blogging might be a tedious process because blog owners would need you to give a unique and quality article but it is definitely worth.There are many bloggers unaware of what guest blogging means.Hope this article gets them going in the right track .I have made observations about what popular bloggers and SEO people say about link building through articles and other ways [commenting ] .Let me give you the screen shots below :

Aaron Wall has suggested below that commenting does not add to search engine value but iam not sure if he meant the nofollow links or both types :

As you could have seen in the above screenshots, there is so much uncertainty about this topic ; so make sure you try out both methods and increase your blog authority.I would love to hear what you think about the link building methods just discussed .So please drop your comments below.

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