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10 Ways to Tap into Twitter – Take Advantage of Twitter’s Popularity Surge
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This article is guest posted by Crystal Miller
News stories about Twitter have surged in recent months. Oprah jumped on the Twitter bandwagon in April 2009 and major news stories have been broken over Twitter in the last eight months (the January 2009 US Airways plane crash into the Hudson and the Mumbai shootings in November 2008 are two examples). These along with other news events have boosted the awareness of Twitter across the world.
What does this mean?
The Business Insider recently revealed a chart of the day (on 5/21/09) comparing the number of worldwide unique visitors of three big names in social networking: Facebook, Myspace, and Twitter. The chart from comScore follows the number of unique visitors each month from April 2008 through April 2009. Take note Twitter fans: While still only 1/10 th the size of Facebook, with around 32 million unique visitors, Twitter is on a similar growth trend. This exponential growth provides the perfect sweet spot for tapping into a massive stream of laser-targeted visitors.
Here are 10 ways you can take advantage of this surge to build your business and increase your profits.
1. Sign up – if you haven’t already done so!
This almost goes without saying, but obviously, you can’t take advantage of Twitter’s popularity if you’re not on Twitter. Sign up for your free account today. Experiment with it. Set up your profile. Watch what other people are doing for a while (and brush up on your Twittequette) and then adapt it for your own business needs. Scads of good help can be found with a quick search on any Twitter-related topic. A great place to find tips is Mashable, the social media guide.
2. Create an account for each niche or area of interest.
At this point, there is nothing that says you can’t have more than one Twitter account. In fact, it’s best if you keep your interests separate within the social networking realm whenever possible. This helps you communicate only with people who are interested in the same things as you. If your interests are gardening and science fiction television, you can’t assume that your followers in the gardening niche will also be interested in time travel or laser swords, too.
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Do You Think Entrepreneurship Runs In The Blood?
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Whew! Just got back from the beach to celebrate my 16th birthday – Buffet breakfast, lunch, dinner (priceless!), triyaking, snorkeling and sun burn, all fun!
Kinda funny though because me and my cousin lost the snorkels when we fell off the triyak so we had to pay $50, GASP! Still fun though :-)
this is ridiculous!
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You’ve probably got tons of emails about “Launch Tree”, but I didn’t really wanted to tell you about it until I actually see what’s inside.
And that is what I did in the video above. I gave a buyer’s point of view to the bonuses they are giving away.
(I did *buy* the product, it wasn’t a promotional copy)
I also explained what Launch Tree is using a flash light and a toilet paper – I get “creative” sometimes.
To cut to the chase, it’s totally worth it. Especially those incredible process maps, to the point checklists and tips, product creation report (yes, even if you don’t have a product or just starting out, they have guides for you) and of course, the sweet 10 module ecourse – just priceless.
Click here to go to Launch Tree
P.S. I kinda look “new” in the video and I’m not quite sure if in a good way or a bad way, but please bear with me here :-)
24 Hours Left
I just got an email from Anik that they are *taking down* the interview (free right now) with Andy Jenkins in 24 hours.
If you know Andy Jenkins, you’ll be clicking that link right away because this man is pure *genius*.
If you don’t know Andy, here are some quick facts for you…
- Holds the “hard hitting” record of $18.3 MILLION in orders under 24 hours
- CEO of Stompernet
- Cool dude
- Extraordinaire expert in search engine optimization (hint: they do it scientifically)
- Recently gave away free stuff and thru “upgrades” made $1.8 MILLION
Sweet eh? Definitely worth checking out.
P.S. Last week, Launch Tree has around 10,000 or so subscribers. Guess what – it’s 42415 now.
(I’m shocked really) you should watch it…
P.P.S. According to the “email copywriting code” I should put some scarcity stuff here. That would be good, but redundant.
Why McDonalds Is Smarter Than You Think
If you’ve been a long time subscriber to my blog or if you’ve been to seminars where I’ve spoken, you might have noticed that I always emphasize that I treat my blog as a business – not just a hobby or a get rich quick scheme.
Businesses have processes. If you did something out of order, these might mean thousands of dollars lost.
For example, have you ever been to McDonalds? (weird question, who haven’t?)
Do you remember the time when you ordered a Bigmac? Their next question would be…
“Would you like fries with that?” You say yes then…
“Would you like a large Coke?” You say yes then…
“Would you like to add 2 apple pies for just $1?” You’d think “Why not? I already spent $6 so $1 won’t hurt”
What you’ve done is order a complete meal but actually, you’ve gone through the whole process called “Upsell”
And this “process” is responsible for making McDonalds an extra $19 million dollar/day!
Now what would happen if…
You order a Bigmac then they ask…
“Would you like to add 2 apple pies for just $1?”
It doesn’t make sense because you want to have desert after your meal.
This also applies to internet marketing
Mike Filsaime made an extra $749,820 by adding one page to a product he sold for $97. He went from selling a $97 product to an $897 product.
But sometimes, when someone “upsells” us something we feel that the guy wants to make more money from us – that’s because they are not doing it right.
When McDonalds did it, we felt great. Why?
That’s what Anik Singal and Mike Filsaime discusses at Launch Tree.
They discuss it in a report and a fun (really) video – by the way, it’s all free, no catch.
But what if, I don’t have a product to sell – or haven’t started online yet?
As Anik puts it…
“If you haven’t started online yet – this is the perfect chance to eliminate all the bad beliefs you have.
Start the RIGHT WAY and start FAST”
Check it out (I vouch for it)
7 Secrets To Eyeball-Sucking Ad Banners
Anyone with a good slice of creativity can fire up Photoshop and whip out a good looking banner in a jiff – but not anyone can whip out a banner that’s a click magnet that still – looks good.
Not anyone until now.
I know I’ve been out for awhile, and the reason I keep telling you guys is that I manage a lot of stuff lately, especially right now because I was so blessed that I was able to get my own office with a full time programmer – which is pretty cool to say the least. Someone calling you “sir” just ups the ante.
So to get back to the game, I’ve compiled a couple of insider secrets that happen to work and get good results when I make banners for the advertisers on this blog.
And these insider secrets, doesn’t need you to be a graphics expert or a high paid copywriter, these secrets are the kinds that you can do by yourself.
1. Know Who Are The People You Are Talking To
The ad above is the one I give out to Ultimate Blogging Theme affiliates – and they work great. If you look at the first line of the banner, it calls all the bloggers. The Ultimate Blogging Theme is a product for bloggers so most likely, my affiliates place this banner on sites where most people have blogs.
Having the line “hey bloggers” get people’s attention because they can relate.
2. Short And Sweet, To The Point
People on the internet have less time compared offline.
The thing is, there’s a big “x” button on the upper right hand corner of the screen. There’s also a nifty back button on the browser – and there are tons of websites to visit. A lot of choices, so why would they stay on your site?
Like they say, the first 3 seconds is your chance to impress, to make them stay or to tell them your message.
3. Curiosity, Curiosity, Curiosity
This ad has been on my blog for quite some time. With a little dash of attitude, POOF! Click magnet!
Curiosity is one of the most effective techniques to get people to click, it’s human nature – we want to know more, we don’t need to, but we “want” to.
It’s powerful, especially when you add this ingredient…
4. Benefit, Benefit, Benefit
I’m letting you in in a little secret… that green little ad you see above, is by far, the most effective ad on my blog.
Simple, straight forward – benefit.
All the stuff we do, we do it because we benefit from them.
Let’s have a little question and answer here, for example, the people who go to the gym.
- Why do you go to the gym? – to lose weight
- Why do you want to lose weight? – to look good
- Why do you want to look good? – to impress others, to feel good
Everything we do, there’s a benefit – that’s what keeps us going.
5. Easy To Read
The most often question people ask about ad typography…
“What font should I use?”
Some people say, Arial, some say Times New Roman, Georgia, Tahoma, Verdana, the list goes on – the results varied.
But what most people forgot to test is – the font the blog is using. In other words, blending the ad to the blog.
Now what happens here is that your ad gets read more often because the typography is the same as the blog and people think it’s not an ad.
Also, one thing – don’t let readability suffer for design.
6. Salestickies (Handwritten text)
In the contrary, you can standout. Handwritten texts just grab attention like a man sleeping in a rock concert.
What can I say it’s unique. Have a look at this…
If you want to download some Salestickies, you can check out my Direct Response Templates, it’s one of the bonuses.
7. Namedropping
This simple edit will only take you a minute to implement on your ads but you’ll get something big in return.
For example, you can turn…
“How to rank high in the search engines”
To…
“How to rank high on Google”
“Make money with videos”
To
“Make money with Youtube”
Test, Test, Test!
The good thing about online advertising is you can implement changes quickly. In a matter of minutes, you can change the banner ad that shows up on your website. In a matter of seconds, you can change the copy of your AdWords ad.
The internet is testing paradise.
You should use this to your advantage because not all these tips work on all places.
Like my favorite speaker/author Tom Peters always say…
“Test fast, fail fast, adjust fast.”
Carl Ocab is one of the most successful teenage bloggers on the net. But remarkably, Carl was just 13 years old when he rose to fame with his hugely popular “make money online” website: www.carlocab.com
