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Remember the new Coke? Everyone hated it. Not that it tastes bad…
While watching Joe Cocker’s Woodstock 69′ performance this hot night (Only 30° C my friend), I look around on me ol’ library beside me and this ancient book caught my eye “The end of marketing as we know it” by Sergio Zyman, former chief marketing officer of Coke.
Like what I do on all books that my hand grasps, I browsed the table of contents and ran through the index - tons of topics on the index, positioning, ad agencies, portfolio management, etc. but what got me is this little one line shouting “New coke” and it’s on page 48.
People said it was a big fat mistake
It wasn’t. In fact, it was not REALLY that bad as it won the taste test against the classic Coke. Heck, that’s not really the reason why we buy Coke. Pepsi tastes better right?…
Click here to continue →Beneficial Mistakes
Yesterday, I was walking with my little brother at the beverage area of our local mart. We were looking for drinks to gulp down on our way home. There were hundreds of different colas. You know, those piles of drinks in a long open fridge.
Then I saw this weird looking, 1980’s style orange drink that says “With real pulp inside”.
Suddenly, something popped out of my head.
I remembered this little story (urban legend?) that used to haunt a local orange drink here in our country.
They have this promise that their drink has real orange ingredients in it. But during the bottling process, one of their machines broke and spilled the dried pulp over the orange drink.
In spite of that, the bottling went ahead. The drink was sent and sold to almost all stores nationwide.
Big deal? YES, first of all they don’t serve that kind of drink and second, there…
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Website Traffic And Article Marketing
This article is guest posted by Dianne Ronnow.
My favorite way to get traffic to my sites and blogs has to be article marketing. It’s really a very simple concept and the best kind of a win-win situation.
The first step in getting your site noticed is to have a site that is designed in a way that is search engine friendly. That is called SEO (search engine optimized). This is mostly a web designing issue. We will assume that you are starting with an SEO optimized site. Carl has some great advice for optimizing websites here: http://www.carlocab.com/golden-seo-tips
The next step in getting the search engines to notice your site, is to understand them. The search engines’ whole purpose is to find quality content– that is what the Internet is all about. Information. And the more content (related to your site’s most important keywords) that you have, the more that search engines will…
Click here to continue →The Miracle Of The Mystical Feed Count Spike
Yesterday, I posted an article about a massive heart stopping mystical feed count spike. The stats showed that my subscribers went through the roof, skyrocketed from 770 to 6,856.
I gave time to look deep what was happening and it looks like several people caught the jump too. Here’s a thread from the feedburner community.
From the looks of it, the stats are now back to normal (There are still other blogs who still have the jump though), but not only normal…
I gained an additional 130+ subscribers in just one day because of that mystical feed count spike.
How did that happened?
Well, here’s the thing…
“People love to join bandwagons.”
When they saw that my blog has 6,856 subscribers, they quickly jumped in and subscribed. The funny thing was, it’s the same old blog!
So the lesson here is when you have big things to show, don’t hesitate to show it.
An example of showing big things…
Click here to continue →The Irresistible Breakfast Offer
The Ultimate Blogging HQ
I think it was 2 months ago when I showed you the books I bought from Amazon.
One of the 4 books there was Mark Joyner’s The Great Formula. The first half of the book often mentions another book of his “The Irresistible Offer”. Although I haven’t bought it yet, I can’t believe that the tagline “How to Sell Your Product or Service in 3 Seconds or Less” is possible.
Well, I was wrong.
You see, our hotel vacation this Christmas was not really an all day off for me (Like what I wanted it to be). I dunno, I think I now breath marketing, I eat marketing, I…
Speaking of eat, that’s where the story started. When we checked-in in our hotel rooms, they humbly gave us coupons for 2 free continental breakfast. So in the morning, my dad and I went to the hotel’s restaurant hoping to get the meal.
The…
Click here to continue →Persuasive Brand Marketing Increases Profits Online
This article is guest posted by Jan Verhoeff
Constantly bombarding your reader with the name of your company may brand your market, but will it increase the number of times they think of you when they’re looking for specific products? If your company name isn’t the same or doesn’t mean your product, you must somehow link the two in order to increase effectiveness.
Marketing strategies that improve business maximize the relationship between the reader and the product. Brand recognition increases visual stimuli and dominates the thought process. When you want chicken, you don’t just go to any old chicken fryer, you want the one and only country fried chicken. If you desire the fizzle of a cola, not just any soda will do. You want the real thing!
Facing the limits of online marketing, short attention spans, limited communication space, and one shot visibility, brand identification of a product may not actually happen…
Click here to continue →Looking At The Bigger Picture
This article is guest posted by Monika Mundell of The Writers Manifesto Blog
Whichever way we look at it, blogging has become a form of mass media for the generations of blog-aholics out there.
Every day millions of us bloggers write content in a frenzied way to get noticed amongst millions. It’s like being a fish out in the vast ocean stuck in the middle of a feeding frenzy.
Like the fish who wants to be noticed by its peers for being something different, we as bloggers are chasing the illusive dream of blogging fame and world domination. After all the painted picture of success lingers within the deepest recesses of our brain and drives us to keep churning out content like we are on autopilot, until - we wake up to the sound of our own breathing because we have been left behind.
All the fish are gone and we swim in water…
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