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Archive for the ‘Marketing’ Category

What Makes Some People So Successful At Internet Marketing?

By Carl On February 13, 2010 24 COMMENTs

I must admit this blog has been inactive.

Today I’ll revive it – and this time, it’s on.

The last couple of months I got the most severe case of… guess what?

MULTI TASKING.

Seriously, I’ve been juggling 5 projects. Add to that the holidays plus school work (I’m at senior year, high school)

All this time I’ve been blind. Multi tasking…

  • Made me work more
  • And work more…

BUT with all those work, believe it or not, my earnings decreased.

The TRUE Secret

With that experience, I realized how important the tip “focus” is. I knew it before and I’ve heard of it a lot of times but I never really paid that much attention to it.

But before that, let me show some examples (cause i find it funny that even before, focus really IS the true secret)

300 – 300 Spartans fought thousands of Persian soldiers by focusing on one little narrow pass called Thermopylae. They funneled all the Persian soldiers in

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There Are Always 2 Sides To Every (Internet Business) Story

By wellymulia On January 25, 2010 NO COMMENTS

This article is guest posted by Welly Mulia.

The idea of building and running a profitable Internet business from the comfort of your own home sounds great, and I’ve seen a lot of people get very excited at the thought of doing this.

As great and awesome that may sound, one has to carefully think about the effects of building an Internet business, both from the positive and negative aspects.

You might think that there can ONLY be positive effects since everyone out there is talking how they are making 5 or 6 figure per month easily and effortlessly.

Well, nothing could be further from the truth.

Of course there are going to be NEGATIVE effects as well. Not only in business, in everything that we do there are always going to be 2 sides to every coin.

So what kind of negative effects are we talking about?

You see, when trying to build a successful online

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What Most Marketing Professionals Don’t Know About Marketing

By Alan On January 20, 2010 5 COMMENTs

This article is guest posted by RichKidMedia’s Chief Strategy Officer (weirdly awesome job title eh?), Alan – my dad.

My dad is also an entrepreneur and the manager of my mom’s event organizing business. Makes me think about the ol’ question “Do You Think Entrepreneurship Runs In The Blood?” (majorly epic long haired dude talking :-)

Without further ado, let’s jump in to the article…

Only 8 words on what marketing is and how it applies to your internet marketing business.

When I started out, I too did not get marketing right. I thought that marketing is selling. I also thought that it included advertising, slogans, logos and design of packages. Not wrong, but too narrow a definition.

I dug the site of the American Marketing Association and here’s how they define it:  ”Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,

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3 Biggest Online Mistakes and Solutions

By johntan11 On November 18, 2009 9 COMMENTs

This article is guest posted by John Tan.

There are so many reasons why people fail online but the below mistakes that I am going to mention are the 3 biggest online mistakes that anyone should avoid if you want to have a successful online business.

Mistake #1 – Talk More Than Taking Action

This is the most common mistake that I see people fall into. They have great ideas on what products they are going to create and how they going to build their list but when you ask them what they have done to their ideas, they just keep quiet.

Solution #1 – Take Action

The solution I have for this mistake is to take one of the ideas you have and start working on it. Be focus and complete that one project before you move on to the rest. You want to also break down your project into multiple small tasks so

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I Have A Secret… Content Is Not King

By Carl On August 26, 2009 59 COMMENTs

DANGER: Extreme rant ahead. Proceed with caution!

*START RANT*

Is content king? I think that’s overrated.

The way I see it…

Marketing is king.

Let me throw some examples first:

Case 1: Coca Cola vs Pepsi

Since 1975, Pepsi has been running “The Pepsi Challenge” wherein they hand 2 blank cups to bystanders in malls – one containing Pepsi and the other one, Coke, and then they’d ask which tastes better.

The result? Pepsi topped the challenge.

But Coca Cola is still the number one soft drink. Why? Advertising.

Case 2: Problogger.net

It’s widely accepted that Darren is the #1 blogger who blogs about how to make money blogging (And I amen to that) but does Darren give “the” best content about blogging to make money? I’m not saying that Darren’s content sucks, Darren gives high octane info. But does he give the best content around the blogosphere?

Of course not, there are a lot of bloggers out there who give hard core

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How To Target Your Target Audience Indirectly

By albertfang On August 10, 2009 8 COMMENTs

This article is guest posted by Albert Fang.

In any webmasters point of view, they would agree that without targeted traffic, they are simply nothing. Bounce rates begin to reach ever so high, conversions are at it’s decimals, what else can be worse? These are the practical stats that most webmasters face due to the fact that the keyword that they want to rank for is too competitive and they become discouraged. They want to get targeted visitors that can convert, but they can’t simply due to the overwhelming competition that they know will take months, if not years to see some progress.

I am here to say, there is a simple way to bypass this. Simply, target your target audience indirectly. I know that it sounds like I’m reiterating my self on this, but trust me, it will make a lot more sense later on.

Step 1: Find Your Target Audience

You have now picked

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