Writing A Useful Content For A Business Blog

This make money online article is guest posted by Dan.

When it comes to content for your business blog, it’s really all about what your readers want. This may seem counterintuitive; after all, you’re writing about your business, so shouldn’t you be the one to decide what to write about? Yes and no. At a high level, it is true that you’ll be writing about content that’s related to your industry. But within your chosen subject, you should write content that is useful primarily to your readers and that answers the main question when they’re on your blog: “What’s in it for me?”

The type of content that works best on a blog is very different from the content you’d include on your website. Your website is best for outlining details and specifications about your products or services or as a place to give general information about your company. In comparison, while your blog can still be related to the products or services you sell, it should offer something that adds value to your readers without asking anything from them in return. Rather than writing a post that outlines the benefits of one of your products, write a post that mentions your product or industry in the context of something that adds value, such as unique research you’ve done or insights you have about your industry. If you sell accounting services, for example, don’t just talk about the great value pricing you offer on your accounting services; rather teach your readers how to file their tax returns or provide objective critiques of popular automated tax software products.

When your blog content adds value to your readers without trying to push your products or services on them, they’re more likely to associate your brand with quality and usefulness. In turn they’re more likely to become loyal readers who will return to your blog for the insights you provide. The best part about all of this is that if your insights lead your customers to want to know more about your product, they’re more likely to convert from readers to customers, which in turn grows your business even further.

This guest post is courtesy of Dan Reyes. He is a freelance writer and blogger for http://www.internetincomeandonlinebusinessguide.com and has been writing and blogging for several publishing companies and blogging networks since 2007.

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Mobile Social Media and Mobile Marketing, What Does the Horizon Look Like?

This make money online article is guest posted by Alia Haley

Now as we move ahead from email marketing, mobile marketing seems to be making a wider space in our lives. And with social networking in a boom, the blend of social media and mobile marketing can work wonder in capitalizing your business.

If you check the figures of adoption rate of Smartphones in US alone, it’s incredible, and similar is the story in Europe and other developing nations. You will find more and more users to be comfortable in accessing the internet using high end cell phone devices.

Any Tom, Dick and Harry uses popular social networking websites.It’s easy to target the prospective consumer by bringing these two things together. The following are the ways of incorporating the marketing techniques in the mobile interface:

Keep it simple

You all know how the social content is different from the web content, while considering the mobile content, the distinction goes the double. Make sure you do not make the QR code link confined to your website page or the Facebook account page.

When developing a mobile content, make sure it’s easy to access, share and appreciate. If it fails to meet these requirements, you hardly can yield any result from it.

Think the Glance and Go factor

It is worth to rely on the QR codes since capturing an image of anything is quicker and a natural choice than searching anything on the web pages or searching for any place on any position based social network.

You may get a number of technologies in the future which enables the mobile users to communicate with their surroundings. However, as of now, QR codes rule the world by giving you a fast and most popular connection tools.

Let the context dictate the content

When you develop content for mobile users, ensure that it is useful and addressed to the consumers of the same demography. Don’t offer things which are beyond their reach and too far to get.

On the contrary, you should use location as a means to nip content to make it more relevant. So offer them as per their taste and region specific.

It’s just a start

You cannot afford to give your prospective consumers complex forms to be filled via their mobile web. Remember it’s just a beginning; you need many interactions with them before they convert into your customer.

To be perfect on this, you need to cater your users with tasty piece of content and give them opportunities to connect with your brand with other channels in the coming time.

Final Word:

Earlier, people used to complain a lot about email being used by marketing people to flood their inboxes. We have now evolved to a life which is dominated by social media and mobile marketing.

However, with social media and mobile marketing things are seen in a different angle. Now, mobile marketing is not called a kind of interference in the consumer’s life; rather it is seen more as a customer friendly addition. With these ideas in mind, you can try the above listed things.

Alia Haley is a blogger who is a tech freak. She has a weak side for gadgets and fashionable stuff like beach bag she loves collecting them. Recently she added a sony ericsson android to her collection, and she is also planning to buy a home theater.

© Make Money Online

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Some Questions to Ask about Your Consumer’s Purchasing Process

This article is guest posted by Lauren Bailey

Before launching a product, marketers should have a very strong sense of the market for that product and how potential buyers will evaluate whether or not they should purchase the product, whether it’s software, an e-book, or even just web content or ads.

In other words, having just a good product will not be enough to successfully make a name for your company in its niche. You’ll also need to manage the product after its release, which means knowing into what kind of world this product is going to be released.

As you get ready to launch the product, think about some of the concerns you should have about your intended consumers. Here are a few questions you should ask yourself about your customers’ spending habits so you can better understand them:

Who is in charge of the purchase?

The first person you have to account for is the person in charge of the money, as he or she will ultimately decide whether or not to release the funds in order to make the purchase. Look at your product and examine how the person in charge of buying it will view it.

Will he or she see it as a must-have item? Or will he or she perceive it as a luxury product? How you adjust your product’s price and marketing campaign will depend on how you imagine the buyer’s perception of your product.

Where does the money come from?

Second, think about the budgets of your targeted consumers. If you’re selling a product to an industry that is suddenly cutting out funds for, say, contracting out internet technology support, and that’s your product, then you’re going to have to come up with another way to address that barrier.

Likewise, if your product is for parents, then try to figure out ways that you can soften its impact on their budget.

Are the purchaser and the user different?

This is a rather complicated sort of purchase because you’re trying to address the requirements of two different people. For example, if your product is a toy, then you have to please the parent who buys the toy and you have to please the child who wants the parent to buy the toy. This, naturally, complicates how you will manage the product. Likewise, if your product

Is this a new purchase for your consumer?

Finally, you have to consider how the purchase is being made. If it’s a new purchase, for example a new purchase for the consumer, such as a first car, then your client will naturally have quite a few more questions and unknowns to address.

However, if it’s a routine purchase, such as groceries or some other regular necessity, then your consumer might have fewer questions but a narrower range of options, as dictated by, for example, brand loyalty.

Of course, these are only four very general questions; plenty of other questions stem off of them or originate throughout the product design and marketing process. What are some other questions that you try to ask yourself about your targeted audience? Please feel free to share these in the comments section.

This guest post is contributed by Lauren Bailey. She welcomes your comments at her email Id: blauren99 @gmail.com.

How To Promote Your E-Commerce Site

This article is guest posted by Nan Gibbons.

When trying to incorporate your marketing decisions into the design that you choose for your e-commerce Web site and your domain hosting, you make a few mistakes about who you want your audience to be. It is important for you to influence how your audience sees your customer service and your products. Taking advantage of the following tips can help you change your market strategy to focus on your products and your e-commerce Web site.

Shipping Cost

Offering different shipping promotions is a great way for you to convince your audience to purchase your products from your e-commerce Web site. Many different customers decide to look for companies who offer low shipping costs for fast shipping and even worldwide shipping. You can even offer free shipping for customers who choose domestic shipping. You can provide shipping deals for customers who purchase a certain product or a something from a line of products. In addition, you can exclude other products from your shipping promotional offers. Other e-commerce Web sites feature the requirement that the customer has to purchase a certain dollar amount before enjoying shipping promotions.

Search Engines and Directory Submission

You can build up the name of your e-commerce Web site by submitting your Web site to major search engines like Google, Yahoo, HotBot, InfoSeek, and WebCrawler. You can also submit your Web site to other search engines that are tailored to your e-commerce Web site’s industry.

Keywords

Your Web site is ranked by search engines based on the content of your Web site and by how popular your Web site is. Adding keywords to your Web site copy can allow your Web site to appear in one of the first search results of a search engine.

Use Social Media

You can promote your company and e-commerce Web site than doing more than just offering low prices and great products. In fact, you do not have to pay for more advertisements. You can use social media as a way to let customers learn more about your products. It can also convince your customers to go to your e-commerce Web site. Web site promotional tools include Twitter, Facebook, and MySpace. You can also use social tagging Web sites like Reddit and Digg.

Focus on Your Customers

Although getting new customers is a great way to make sure that you receive constant success with your business, you want to avoid alienating any of your loyal customers. A great way to keep your current customers while still getting new customers is to find ways for you to encourage customer loyalty. You can encourage customer loyalty by doing things like offering a reduced shipping cost, offering free products for loyal customers, and by offering special deals for exclusive customers. You can also offer e-mail promotions for customers. This is a great way for you to keep in touch with your customers. In addition, it is a great way to gain new customers and get them to buy more items. You can also keep your loyal customers and get new customers by offering affiliate programs, contests, and certain deals to those who take advantage of the offer first.

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How Cloud Computing Will Level The Playing Field

This article is guest posted by Riley Kissel.

One of the great things about the Internet is that it has become the great leveler among large corporations and small businesses alike. It used to be that larger companies had the competitive edge in the online industry because they possessed greater resources and better access to technology and other capabilities, but this is no longer the case. Cloud services have greatly changed the way online businesses operate, and have introduced new tools to business owners and companies regardless of size or need, and will greatly change the way online business operates in the coming years.

If you’re an online business owner, then your ability to run programs and have the best and most immediate access to a level of technology is incredibly important. The online industry, before now, has been restricted from expansion due to the high cost of computing services. This is about to change as companies all over the world are now opening up hosting services. Now, as your need grows, so can your business with cloud computing services.

Knowing where and how to start is essential to understanding what cloud technology can do for you. If you’re not familiar with this concept, then first its important to know that there are basically three levels to cloud services:

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (Saas)

Now, unless you’re a tech firm or large corporation, you’re not likely to be starting at the applications level. If you run a business blog, you’re going to benefit more from other services. It’s your application providers that use clouds to give you on-demand web-based applications. You’ll likely be using a public cloud based infrastructure to host your blog and most of the services you utilize will be on a pay-per-use level. This is highly useful for small start-up, Virtual Office, that doesn’t require as much computing power as a larger company or business.

One of the most beneficial aspects of using cloud services is its introduction of cost savings to the owner. There is almost no infrastructure costs or capital expenses that are required. This means that businesses will no longer require an extensive network of servers, routers, or storage equipment. Businesses are also able to use applications and service stores through cloud computing, and need very little in the way of physical space or investment. This is a far cry from how things have been done up till now.

Small businesses have been forced to deal with the stress and headache of implementing, managing, and maintaining their own computing software and resources. This is no longer the case. With cloud computing, businesses can now limit the risk of investing in large infrastructure. So, by renting these applications, businesses and entrepreneurs can tap into a vast network of software services. It will be beneficial to both productivity and the bottom line. This will be the new front in computing services and likely create an environment where anyone not using cloud services will be at a great disadvantage.

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List Building Blueprint For Online Profits

This article is guest posted by John Rhodes.

Two of the most popular internet marketing questions of all time are ‘how do I build a list’ and ‘how do I generate traffic’. These are the same questions I asked when I first started and I would pay with an arm and leg to anyone who would show me how to do it.

Well there’s no need to send me your arms and legs. In this article, I’m going to teach you how to build a list with thousands of subscribers, generate consistent traffic to grow this list and make money from it.

Hold on tight…this is going to make your head spin.

Before you start thinking about attracting subscribers, you need to make sure that you have a list building machine in place.

This means an online system that consists of:

  • You send visitors to a squeeze page
  • Visitors will sign up to your list
  • You develop a close relationship with your subscribers
  • Promote to your subscribers and move them on to your customer list
  • Educate your customers to visit and comment on your blog, and buy from you.

Once you’ve setup this list building machine that will generate income for you on auto-pilot, only then should you start thinking about driving traffic.

Here’s how you can create your list building machine.

1. Create a squeeze page

Offer an excellent, relevant bonus to your subscribers for signing up to your list. Create a superb headline, list out the benefits in bullet points and have arrows pointing to the sign up form.

Make a video with you talking or show a presentation to make the squeeze page more attractive.

2. Improving your squeeze page

Use the Google tool Website Optimizer (www.google.com/websiteoptimizer) to continuously split-test two versions of your squeeze page. Choose the best converting web page and try to beat it with another revised version.

This is essential as you don’t want to waste the traffic that is sent to your squeeze page.

3. How to treat your subscribers

As soon as your subscribers sign up for your list, divert them to a webpage to deliver the free bonus which you promised on the squeeze page.

On this page, mention one of your current products or services and ask them to check it out. Don’t push hard for the sale though and scare the folks away. Just treat them like a friend and let them know more about your business.

Your main objective with your subscribers is to:

  • deliver valuable content to them
  • educate them and show that you’re an expert
  • entertain them
  • remind them who you are and your services
  • recommend your products or other people’s products that can help them solve problems

Look at this list every now and then and remind yourself how you should treat your list.

Writing your autoresponder messages

Your next step is to write around 14 email messages to be delivered to your subscribers from your autoresponder.

    Deliver each email 2 days apart from each other so that you’ll have a month of follow-up messages. With your emails, always ask your subscriber to take one action.

    This could be to view and comment on your blog post, watch a video, check out a product you recommend etc…

    If you’ve done your job properly, your subscribers should love and trust you after a month.

    After you’ve completed these steps, you’ll have a list building machine that’s fine-tuned to build your list and help your profit. All you have to do is send traffic to the squeeze pages and your online system will do the rest.

    Don’t forget to regularly email your list. If you neglect them they’ll forget about you in no time.

    Now here comes the interesting part  >>> Generating Traffic.

    To start building your list, you need to throw traffic at it.

    There are lots of methods on how you can generate traffic but a lot of people still struggle with it.

    Do you know the reason why?

    It’s because they don’t spend the time to learn and MASTER a traffic method. They’ll make a half-assed effort and then move on to some other technique.

    To generate an avalanche of traffic consistently, you need to be an expert with one method, outsource it and then move on to the next strategy. This is how experts do it.

    With that said, let’s talk about the traffic generating methods which have worked well for me personally.

    Traffic Generator #1 – Solo Ads

    These are ads you pay for a list owner to send an email to their list. There are no other advertisements in the email…just your content.

    When paying for a solo-ad, make sure that:

    • The list related to your market.
    • You know the average number of clicks on a link if possible. Many people buy solo-ads based on the number of subscribers, which is wrong.
    • You can find some reviews or comments from past customers on how effective the solo-ads were. Better safe than sorry.

    The aim of the solo-ad is to make the reader click on the link and land on your squeeze page. From there they will enter your online system which you’ve set up.

    Spend time in creating a kick-ass subject headline for your solo-ad and then focus on making the content short and entertaining. The reader needs to see what the benefit is of clicking on the link in your ad. They need to be curious of the amazing offer you’re presenting.

    The more solo-ads you send out, the more you’ll know what subject titles work best and how well your squeeze pages are converting.

    Traffic Generator #2 – JV Mailings

    This technique is one of the most effective ways to build your list at lightning speed. It’s called Joint Venture (JV) mailings.

    Here’s what you do:

    1. Create your own product by writing an ebook and/or creating videos. You can even re-write several PLR ebooks on the same subject and call it your own. If you’re not very good at this type of work then get it outsourced.
    2. For the sales letter, have a pop-up for an opt-in form or show a squeeze page before they can see the sales letter. Make sure that every visitor has a chance of signing up to your list.
    3. Offer to sell this awesome product of yours for around $40. Have an affiliate program for it but offer 100% commissions. You can use the software Rapid Action Profits (http://www.rapidactionprofits.com) to do this.
    4. PM as many people as you can on forums about your affiliate program, tell your list and submit your affiliate program in directories.

    That’s it. You’ll have a herd of affiliates promoting for you since it’s like selling their own product. You’ll be seen as an expert in your niche and you’ll have a huge list of subscribers and customers in no time.

    The real money is when you sell your 2nd product to this list J

    Traffic Generator #3 – Article Marketing

    Writing good articles can get you targeted traffic and do wonders for ranking your website high on the search engines.

    The key to writing articles is to make the resource box relevant to your content. Make it as though the resource box is the second part of the article.

    Now in the resource box, promote your squeeze page. Explain what the reader can get for free by clicking on the link. If you write a lot of articles regularly, your list will grow exponentially.

    The best thing about article marketing is, you can outsource it and have it work for you on auto-pilot. Just hire someone to write one or two articles for you daily and have him submit them to article directories.

    Final Thoughts

    By creating and continuously improving your list building machine and by using the methods above to generate traffic, can you honestly tell me you that cannot build a good sized list and make money online?

    I can guarantee that by sticking to this blueprint, you don’t need to study anything more and get distracted in the process. Take action with this blueprint and do it well. You’ll get paid handsomely for doing so.

    John S. Rhodes will help you build an email list and enjoys writing about email marketing, list building and other internet marketing topics.

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