Frequent Search Indexing

This article is guest posted by Shannon Lilly.

We are often puzzled by what frequent search indexing helps our sites do better via the search engines. If you have had these questions yourselves then you are on the right track to finding answers.

When selling advertisements to my advertisers I have often been asked what the normal cache date of my home page is. Meaning they want to know how often it is indexed, I was puzzled for some time as to what this helps or even matter. But now that I have been doing seo for a few years and have some experience under my belt I now know.

To put it bluntly the reason we should work toward frequent indexing is because it is an indicator by the search engines that that website is authoritative and worth getting a link on. However, the thought behind it being a ranking factor for…