The Social Network YOU Own – Zurker

Social networks are everywhere these days. From the Big 3 (Facebook, Twitter and LinkedIn) to smaller networks you might not have heard of before, and those designed for one specific task (think Instagram), social networks have come to dominate online life. You might wonder, with all this diversity and overexposure to social networks, what makes the development of yet another one special? Well, there are a few reasons that Zurker should stand out in your mind.

Dual Streams – Home + Street

Zurker review image

If like most people, you have an account on Facebook, you’re familiar with the term “stream”. Most social networks have one (or the equivalent). On Facebook, your stream shows all the updates of your friends and the various pages you’re connected with and you can choose either “most popular” or “most recent”. Twitter’s main stream is similar. Even G+ has a stream – you can choose to view all your circles or individual circles for the updates you want. Zurker offers something a little different.

Zurker offers a Home stream and a Street stream. They’re quite different and switching between them is easy. On your main page (reached by clicking the Zurker logo), you’ll see a button for each. Home will take you to your home stream and the updates that affect you directly, including comments others have left on your posts and more. Street will take you to updates from contacts and subscriptions.

Tags

zurker tags

How many times have you logged into Facebook or Twitter and groaned in frustration as you have to scroll through page after page of inanities just to find the information you want? It’s frustrating, but what can you do? Actually, Zurker offers a pretty innovative way around this. With Zurker, you can use tags to your advantage for both incoming and outgoing information. Zurker requires that you tag every connection on the network and that’s important. Ever feel like you’re being overloaded with information? Uncheck a few tags (family, friends or whatever tags you’ve decided to use) and you won’t see updates from those people until you turn the tags back on.

Own a Piece of the Network

While tags and the dual Home/Street stream are both pretty cool features, there’s one thing about Zurker that really stands out. The network gives you the chance to own a share (or more than one) of the profits. While other social networks court big investors, sell stocks on Wall Street or make it easy for big business to earn money, Zurker is more about courting you, the user. Buying vShares lets you own a piece of the network, and can be bought with cash or earned by inviting friends to the network using your referral code.

Giving Back to Users

In addition to vShares, Zurker is about giving back to users in other ways as well. While Facebook and Twitter might take your loyalty for granted, Zurker realizes that users make the network’s world go round, and offer rewards for your loyalty in the form of promotions and giveaways. For instance, the New Year Promo for 2013 gives all users the chance to win a free iPad or Microsoft Surface tablet, just for doing what you already do – using the network. By accruing zurks (the Zurker equivalent of a FB “like”), you can earn a chance to win your choice of tablet.

Cons to the Network

While there are a lot of innovative features to Zurker, new users might find that there are a couple of things lacking. For instance, currently, there’s no way to search the network for users. Likewise, there’s no built-in chat feature. All communication with other members has to go through comments on posts and photos.

Try Zurker Today!

In summary, Zurker offers quite a lot of innovation and has the potential to grow enormously. Between vShares, iPad giveaways and the ability to customize the updates you see rather than overloading you with updates, it’s a pretty cool place and one that you should definitely check out.

How To Get 10,000+ Likes On Your Business’ Facebook Fan Page

This article is guest posted by Robert Cipriano.

Have you ever wondered why most businesses have their own Facebook fan page? Why they’re trying to get more likes as many as they could? It’s easy as 1-2-3. Facebook has been the largest network of people today. Almost everyone has his or her own Facebook account regardless of age. This only means that their customers are most probably on the said Social Networking Site. That’s enough reason for them to desire the most likes on their fan page. But the question is how can it happen? In this article, we will discuss strategies by which you can get the most likes for your business’ Facebook fan page.

2 Ways To Get Facebook Likes

There are actually 2 ways by which you can gather likes on Facebook. The first way is called Organic. It is the hardest and the most promising. It is hard because you either need to be a popular celebrity or an influential business tycoon for people to like your page without the essential marketing. On the other hand, having exceptional content will also compel them to like your page and long for more information you are providing through that page. It is the most promising because it lasts. The authority you build through your Facebook fan page will stick to people’s mind for the longest time. They will remember you for the great content you provide and you will be recognized in your niche of interest.

The second way is the artificial means and this is where we will focus in our discussion. In this way you will somehow manipulate the playing field in a good sense. There are also two ways that you can make people like your page in this method. The first is you can buy likes. It’s like buying votes. This is super expensive. Imagine buying a like for $2, that’s $200 for a hundred likes and for a thousand likes you’ll need $2000. You need to be Richie-rich to have 10,000+ likes on your business’ Facebook fan page.

But there’s still the second way in the artificial means of getting more likes and it is creating the demand. Through this way, you will give the reason why people need to like your page. There are a lot of techniques in doing this. For one, you can run a contest on your fan page where you’ll give away a trip to the Philippines, or you can give away gadgets like an IPAD and other prices you think the people in your niche are interested. Today, there is no better way to gather likes on Facebook other than running a contest that will force or will let people like your page.

Running A Contest On Facebook

Before running a contest, you need to know three things. First is who your target likers are? Running a contest and getting the likes from the people who aren’t on your niche is useless. You’re losing the purpose of getting likes if you target the wrong people. Second is how much are you willing to spend for the likes you will get? Prizes matter in a contest. If you’re just willing to give away just a piece of candy, no one would dare to join your contest. But, if you’re willing and able to give away, let’s say, a free pass to a luxurious resort like Caliraya Recreation Center, people will pour in naturally as participants. You need a competitive prize for your contest before people will engage themselves to it. Next thing you need to consider is the mechanics of your contest. Of course, you need to include that people should like your page as a part of the contest mechanics. It should not be too hard for people to comply before they can have a chance to win. Lastly, you will also need an effective marketing for your contest, so that people will know that you have a contest running. Running a Facebook contest can be very challenging especially if you don’t have a compelling prize for people to join your contest.

Having more Facebook likes on your business’ fan page can do a lot of favor to your company. One, it will give people the impression that you have the reputation in your business niche. Two, It’s an automatic customer list. Most probably, the people who liked your page are possible customers for your business. Three, since a lot liked your page you can use that as another channel of marketing for your business. You can use it to promote new products or services, promotions or discounts, and to let your customers know about company events and activities. These are some of the things you can do with a viable Facebook fan page for your company. There’s a lot more benefits in having 10000+ likes on your business’ fan page, all you have to do is to get the likes and discover the power it has in store for your company.

Robert Cipriano is the founder and DJ of Truth on Air Christian Internet Radio Station. One of his recent interests include SEO, which has dramatically shaped his online knowledge throughout the past months. He is also an aspiring businessman and one of his Locale inspirations include Mr. Luke Roxas He is also a motivational speaker and he loves to speak for the youth of this generation.

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SEO Tips for Utilising Facebook For Online Businesses

This make money online article is guest posted by WebGuru India

Website design is not just a matter of using latest web designing apps and media enriched content. It is also imperative to implement necessary search engine optimization incorporating social media in web sites for long term success.

Google, the undisputed king of online search, ranks web sites on the basis of their presence and image in social media sites. Hence, a web site owner needs to have a page in Facebook for his company not only for product promotion but also for higher ranking in search engine results.

As social media incorporation in SEO becomes crucial with time, SEO firms need to know how they can make the most out of popular social media services for their clients. Facebook, with a user base exceeding 700 million users worldwide is, undoubtedly, among the most sought after social media sites.

Last year, Facebook turned out to be most widely used term in Google and the company said its internal search jumped significantly. With the number of Facebook users going up everyday, this trend is likely to continue. Hence, an SEO Company streamlining its social media usage strategy should consider ways to utilize Facebook for SEO.

Web developers implementing social media centric SEO methods may face some hardships in getting Facebook pages appearing in top search engine results. They need to master effective Facebook Page optimization measures. Web developers may often find Facebook pages featuring their client brands not appearing in Google searches despite implementing optimization techniques.

In a well-known survey in 2010, nearly 200 reputed Fortune 500 brands having their pages in Facebook fared poorly in Google search results. Only 30 percent of those pages appeared in Google search results. This can be owing to several reasons, the main being Google and Facebook are, after all, competitors.

However, optimizing for external web search is not much complicated, this professional rivalry notwithstanding. Facebook pages that are ‘liked’ by majority of viewers have a higher chance of reaching out to maximum number of online users anyway. Developers should maintain parity when it comes to URLS and naming methods for getting traffic.

  • Facebook pages should have multimedia content that are optimized properly. Tagging and naming Facebook images is also an important step, which is often overlooked by marketers. Web developers making client site pages on Facebook should also understand mindset and preference of web users. Facebook users usually do not like being redirected to another site for buying a product they are interested in. They want all information and services within their
  • Optimization for Facebook can be a bit complicated for developers owing to the fact that Facebook’s AutoComplete results get affected by a number of factors. It gets affected by user preferences, their usage history etc.This can be both helpful and troublesome for businesses. This optimization is subject to change as per trends of Facebook users and it may be difficult to find a cohesive logic behind these changes at all.
  • Web developers can cross link their Facebook pages with profiles in other social media sites to attract more users. This can help businesses in building multiple touch points with their customers.

WebGuru India is a website design company based in India, offering high-quality and cost-effective website design and website development solutions to people worldwide. The company has authored several articles on web design, logo design, Flash design, SEO services etc, providing updated information on technological developments and advancements.

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6 Steps On How To Formulate Your Social Media Plan

This article is guest posted by Jack Harold.

Formulating an online marketing strategy is vital when making the decision to include social media to your marketing efforts. A plan is required to evaluate the feasibility, know what steps you will have to take and to assist you in staying focused on your goals.

As a solopreneur or small business owner, you might be interested in using social media as a means to promote your business or ideas, stay connected with your potential customers and create more traction around your business. Probably you already have accounts on various social networking platforms where you share about your products and services. But do you have a plan?

When it comes to online marketing, there are no magic bullets. None. More specifically, there is no cookie cutter approach to social media marketing. Your strategy will depend on your goals (i.e. SEO, PR, traffic), your audience and your resources. The social media trend will only get larger in this year and you will need to write a plan to steer your company in the right direction. Where do you start?

1. Paint The Big Picture

Start off your plan with a big picture of what the social media trend is going to be like in 2011. Certainly, there is a big shift away from the traditional print towards advertising on social media platforms. It is not hard to realize that the top sites in the Internet are mostly social media websites like Facebook, Youtube, Blogger, Twitter, LinkedIn and WordPress, as shown on Alexa.com. I have even heard of a saying that Facebook profiles are like belly buttons: everyone has got one! Perhaps that statement is a little too exaggerated but here’s the proof:

Are social media platforms, like Facebook, a bunch of amazing connective medium? I believe these statistics speak for themselves. Do these figures got you all hyped up that you want to plunge into marketing on social media platforms right away? I’m sure you want to!

2. Define Social Media

Because social media is such a nebulous thing for many, you need to put concise parameters on what it is. Social media is simply an online channel that has the amazing power to go viral. In the very least, it has the capability to engage your audience in meaningful conversations about your product, company and brand. There are blogs, forums, social networks, social bookmarking sites, social news sites, video and photo sharing sites, wikis etc. The question now is to ask yourself where you are going to market your product, company and brand among all the choices available.

3. Define Your Key Business Goals

What do you want to achieve at the end of the day? Not having any idea on why you are entering the social media space is suicidal. You can be wasting a lot of time, effort and money on board the social media ship without knowing what your final destination is. So the next step here will be to define your tangible business goals i.e. the goals that you can measure. These will include:

  • Increase website traffic
  • Improve search engine rankings
  • More leads / sales

4. Set A Timeline of Steps To Follow

It will never be easy to plunge into any major project right from the start. You cannot expect a full-fledged social media marketing program running full-swing with the push of a magic button. Defining baby steps to take one at a time gets you in momentum to achieve the greater objectives. Think through on what your steps will be. These may include:

  • Time required to set up your very own blog
  • Time required to set up accounts on Facebook, LinkedIn, Twitter and YouTube for example
  • Time required to familiarize yourself with the social media tools / platforms
  • Time required on each social media platform to do some networking
  • Time required to create content, such as posting on your own blog, making videos, podcasts etc

This will be a working plan that you will use week in week out. Feel free to make reasonable changes if you find that the plan needs some tweaking.

5. The Need For Resources

Getting this plan accomplished requires resources. You will need help with the how-tos and for that, you might want to ask your friends or seek some professional assistance. You might also need a certain budget, for example to setup your blog if you are looking for an exclusive blog design. You might even want to engage some freelancers or outsource the repetitive and tedious tasks to others. Services such as Freelancer and ODesk have become essential platforms for those doing social media marketing. There are literally millions of skilled people who are waiting to do your work and many can be hired at an absolute bargain.

6. Evaluate And Refine

Once you get started, you will want to review whether your plan so far is getting you the results. Take a look at your business goals that you set earlier and see how well they fare compared to the previous review period. Is there any progress? Is there anything that you have failed to take care of previously? Maybe it is time to refine your plan so as to improve on your results.

Probably you have something more that you would like to add or share. Feel free to comment below and I am always willing to learn from you!

As CEO of Affiliate Home Business, Jack Harold is an experienced Internet marketer and has helped thousands of his students to apply Internet marketing strategies to succeed online. If you will like to know how to make money online, you can grab a free copy of his exclusive “The Rags To Riches Blueprint” at his website, Affiliate Home Business.

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3 Social Media Metrics Types to Measure Performance of Social Media Campaigns

This article is guest posted by David Smith.

Things that can’t be measured can never be improved. Just imagine – Improving your ppc campaigns without any way to track performance of your ads or improving conversion rate of a website without any way to identify the poor performing sections of the checkout process? The same rule applies to social media marketing. You can’t improve the performance of your social media campaign unless you measure its results. In this article we will cover different types of social media metrics available and how you can use them to measure the performance of various aspects of your social media campaign.

1. Quantitative /Volume Metrics

The numbers of followers and fans you gain, how many times your links get re-tweeted and shared on facebook, the amount of traffic social media sites are sending to you. If you are a blog, then can you see the increase in the number of comments or subscribers to your blog, all these things come under the category of Quantitative metrics.  Quantitative metrics helps you to find out how successful you were in reaching your target audience.

2. Qualitative / Engagement Metrics

Once you’ve reached to your target audience, you need to find out what they are talking about you and your company. If your campaign was to create awareness about your upcoming product then what was the reaction of your audience. If your campaign was to bust some negative myths about your company then how successful you was in it. How people describe your products in their social networks. All these things need to be measured by Qualitative Metrics. Various free social media tools like – Social Mention a real time social media search engine which also helps in determining the overall sentiment ( positive, negative, neutral) of social media users for your brands and paid tools like SocialRadar, Radian6 are available that you can use.

Though, no tool can analyze human emotions and engagement with 100% accuracy but still these tools definitely give you a picture about the amount of engagement or buzz you had created by your social media campaign.   Qualitative metrics helps you to find out the number of your followers or fans who had really shown some interest in your campaign by participating in any kind of engagement.

3. Actionable/ROI Metrics

Almost all social media campaigns just boils down to one thing – the ROI you get from it. Every campaign has a purpose, a call to action. It could be anything – buying a product, to generate new leads, to attract new customers, to increase sales from old customers etc. Actionable metrics helps you to find out the number of people who took the action you want them to take and help you to keep track of the progress you had made in achieving your goal. The actionable metrics vary from campaign to campaign and are determined by the objective of the campaign.

These are the three main Social media metrics types you can use in almost every social media campaign to measure its performance. Which metrics you should use and to what extent they should be used depends on the goal of your social media campaign. For e.g. – If your goal is only to increase the number of followers on your twitter account then you won’t be needing any tools to measure the level of engagement and conversation taking place. Similarly, if the goal of your campaign is just to increase brand awareness then you won’t require any actionable metrics because you don’t want your users to take any action.

These metrics can also provide you with insights that will further help you to analyze your audience and products in a better way. For e.g. – if you can see the increase in number of followers but not in the amount of engagement, then it clearly gives a signal that either the methods you are using to gain new followers (like you follow me, I follow you) is not correct or there is nothing talkworthy about your products. Similarly, if very few people are taking the desired action despite of participating in conversations, then it means something is wrong in the overall conversion process or your audience is not convinced by your products.

What are your opinions on measuring the performance of social media campaign and what metrics you use? Share them with us in comments below.

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Be Personal, But Not Too Personal

I’ve been on Facebook lately – a lot.

I only used Facebook though as a social networking site to connect with my non-internet marketing friends, classmates and family relatives.

Of course if someone from the internet marketing niche added me, I’d gladly accept because this is also a chance for them to see the “real” me.

Or so I thought.

The only stuff I post on that Facebook account is stuff about my friends, jokes, song lines, quotes and all goofy stuff a regular teenager would post because I didn’t want to mix my business with my personal life.

But last month when I got my Stomper X-ray call (awesome coaching from Stompernet dudes that I was lucky to have), Ross Goldberg suggested that I create a Facebook fan page to drive additional traffic to my blog and to seperate my too-personal life from my internet business.

Then I realize that the people who added me on Facebook from the internet marketing niche expected something that’s related to blogging and to what I talk about.

And so that made me think…

“Be personal, but not too personal”

We hear all around the blogosphere that we should have personal connection with our readers, etc. True – but we shouldn’t be “that” personal that our readers would get out of place or they’d get annoyed because they’re hearing too much of your life.

Sure, a hint of what you’re really doing personally from time to time would be nice, but if you do it everytime, it gets redundant.

Anything overdone isn’t good.

By the way, here’s the Facebook Fan Page I created. Honestly, I didn’t really want the idea of me being a “public figure” or anything like it and especially you as “fans”, really sounds weird. But what the heck, hope to connect with you there! I check the page almost daily :-) Continue reading