How Blogging Helps in Educating Your Customers

This make money online article is guest posted by William King

Online business and internet marketing is thriving in a splendid manner in today’s world. When you run a wholesale business, it is best to maintain a blog on your website as it can help you keep customers informed about your products, services and new offers. Also, people trust and connect to information on the net more than any other source.

When customers are looking to buy a product, they prefer to look it up on the web and read reviews as they do not have time to go from shop to shop to inquire salespeople. All it takes to find relevant information today is just a couple of strokes of the keyboard. In such a situation, you can use your blog for educating your customers as well as generate some traffic to your website.

Buyers trust reviews and comments which they read on blogs and forums. Wholesale suppliers thoroughly depend on their credibility. If you too are a supplier, then you should consider running a blog as it will help your customers gain more belief and confidence in the quality of your brand.

Positive comments act as boosters as potential buyers get more convinced to make the purchase. Blogs attract and educate customers as they learn to trust budding wholesale businesses. In fact, this is the cheapest method of marketing for beginners. All new businesses need to create an impression in competition to other established organizations.

Blogs come in especially handy in today’s world since, people are becoming increasingly busy with tight work schedules and time constraints. If customers want to make a large scale deal with your wholesale business, they will want to know about your company in detail. When you have a well managed blog, such big deals can be won easily.

In other words, you can also use your blogs to impress prospective clients by sharing detail information on your company, policies, products and unique features beforehand. Effective presentations focusing on your company’s strong points and offers can be prepared by using multimedia, graphs and images to make it more appealing.

Customers can also get to know about the various reward programs and attractive deals offered by the wholesale company through their blog. Reviews, discussions and comments on the organization’s blog tempt and lure all kinds of customers.

Both old and new customers will benefit by visiting the blog of a wholesale company. Blogging is quickly becoming one of the most dominant methods of marketing which has proved beneficial for both buyers and the sellers.

William King is the director of an online B2B Wholesale portal, wholesale suppliers, manufacturers and distributors. As an entrepreneur and a businessman, he likes to share his extensive knowledge of wholesale industry trends and frequently writes on marketing expertise for various internet marketing related blogs.

© Make Money Online

Write For This Blog


  1. says

    A blog just like an e-letter are both excellent tools to educate and keep your followers and potential customers informed. Not only for your own products and services but also for updates and changes in that sector or niche as a whole. You should not try to see your blog as a way to make money directly from your readers, in effect making a quick buck, you should use it as a platform to share your experiences, thoughts and ideas and those of others. The money will come with time through others advertising on your blog etc due to your blog being popular and getting targeted traffic. I hope I have not gone off topic too much, but everything links back to using your blog to educate and help solve your customers problems.

  2. says


    Blogging does help educate customers. But only if the blog is very honest and sincere with it’s readers.

    There are some businesses that start blogging just to rant about how good their product is versus their competitors. Some people don’t appreciate that because they find it very biased.

    Just my two cents.