I Have $$$ and I Want Traffic – 7 Things Advertisers Should Know When Advertising

Continuation of this article is here.

Advertising, the internet will have no meaning without it. Today I’m gonna talk about Advertisers, what you need to know when advertising on a website.

When I plan to advertise on a website, my dad always asks me TONS of things, A LOT of times! Sometimes I get frustrated, but if you just think about it. It’s actually right.

He always double check triple checks stuff, even the smallest things. That’s why I came up with this post, Just want to share what I learned from my Dad, “The Greatest” ;)

1. Traffic Stats – Be sure to check this and be sure it’s valid. Try to ask them with a minimum of 3 references. Like awstats, webalizer, some analytics software they use or even their bandwidth usage!

2. Traffic Quality – I would say that this is the most important of all. Let’s just say, I saw website x’s traffic stats and I approved that it’s valid, then I go on and skip this important part and ending up scammed because all of the traffic were just redirect/bot.

Not only that, you should also check if the traffic is targeted and if it fits the product/website that you’re advertising.

3. Advertising Options – Should I get a sidebar ad? Or maybe that one on the top? After analyzing those 2 above, let’s proceed and take a look at the website’s advertising options. Ask these questions to yourself:

• Will my ad get enough exposure?
• Will website x’s visitors naturally click on my ad and not just accidental?
• Is the money I paid worth for that spot?

4. Contract Requirements – This is where the hidden fees goes, most websites require contracts, just to be sure they get a hold of their client. But take note to ask them if you’ll gonna pay the same amount for the next month before signing the contract.

5. The Publisher – I think this relates to #4, When advertising on a website, you should also know the owner, or the so called publisher. Keep track of his/her records online. Try doing a quick search like “Website Name Scam??

6. Payment Options – Lastly, check the payment option. Please remember that some countries can’t be paid thru paypal (Like us :( ) for some security reasons. You can try wire/bank transfer, western union, ikobo (what me and josh used) for alternatives.