The Irresistible Breakfast OfferBy Carl Ocab Under Marketing
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I think it was 2 months ago when I showed you the books I bought from Amazon.
One of the 4 books there was Mark Joyner’s The Great Formula. The first half of the book often mentions another book of his “The Irresistible Offer”. Although I haven’t bought it yet, I can’t believe that the tagline “How to Sell Your Product or Service in 3 Seconds or Less” is possible.
Well, I was wrong.
You see, our hotel vacation this Christmas was not really an all day off for me (Like what I wanted it to be). I dunno, I think I now breath marketing, I eat marketing, I…
Speaking of eat, that’s where the story started. When we checked-in in our hotel rooms, they humbly gave us coupons for 2 free continental breakfast. So in the morning, my dad and I went to the hotel’s restaurant hoping to get the meal.
The customer service was awesome! Door opens then bam, a fat smiling guy greeted us. He then introduced us to what they have for that day, which was hash brown, perfectly tendered beef, hot choco, different kinds of cereals, all kinds of sausages, omelet with ham, cheese and everything, you name it. Just wow.
Suddenly he asked for our ticket. My dad gave it… then the selling started.
We didn’t know that their continental breakfast only consisted of coffee, milk and bread. He then said that if we add a measly 150 pesos (That’s roughly $4) we can get the whole buffet!
With just a blink of an eye, we upgraded and got the buffet.
We thought the thing was bargain but for a little while, I observed that almost all of the people in the restaurant upgraded to buffet! Let’s say 9 out of 10 people did.
And that all happened with a little sweet talk, killer smiles and yes… almost 3 seconds or less.