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Yesterday on my way home, I was listening to my iPod. My friend asked “What are you listening to Carl?” Then she suddenly grabbed my iPod and plugged the earphones into her ear. “What’s this? This sounds old school.” she laughs.
Actually, I was listening to Queen’s Seaside Rendezvous that time. I know its 70’s but what the heck? It’s great. It’s awesome! After that she added “Listen to something new.” Of course I ignored that and kept listening.
After a short pause, I asked her back “What are you listening to by the way?” I saw songs by Rhinna, T-Pain, etc. I’m not saying those guys suck but what I’ve realized is that they’re new. People are proud to use new things, to wear new clothes, to buy new products. Even though it’s not really remarkable than what they have - but it’s new.
“People think new is better”
What you should do is leverage this trait. When you’re selling something emphasize that it’s new.
Ever wonder why most cereals say “New flavor blah blah” but it was selling for more than a year? Perhaps the new and improved Tide formula? Think about it.
Since Freddie’s anniversary just passed this Nov. 25 R.I.P. Freddie. Your songs will never stop playing.
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11 Comments →
it’s all about branding…
Man, old sounds cool… Hahah try listening underoath! =)
I love oldies song…modern music dont relaxing me…
I don’t know about the Philippines but over here in Malaysia, although Pepsi had launched a lot of new drinks like Pepsi Twist, the original Pepsi is still the best.
New things might get some buzz when it is new. When something is good, no matter it is new or old, it will be good. This is what the word “evergreen” comes in.
Queen’s Seaside Rendezvous is what I enjoyed and I can say that it is an evergreen song. Play My Heart Will Go On by Celine Dion (old) and Beautiful Girl by Sean Kingston or Because of You by Ne-Yo (new) to the public, which song will be hummed by most?
I think this is a Pinoy trait. Correct me if I am wrong.
Remember “New Coke”? Everyone hated it, so they went back to the old formula, rebranded as Coke Classic, and stopped selling New Coke.
Well yeah, people always like new things. If I could afford it, I would end up buying a new car maybe every 1-2 years. :)
Imagine you’re still using the Nokia 3210 while other people can take a picture, hear music, watching television and share multimedia from their phone…it’s ridiculous…If you are not follow the trend, you’ll miss a lot of fun thing in life…
Seaside Rendez-Vous is great, on the “A Night at the Opera”, the most sold Queen album. It features Bohemian Rhapsody which for me is one of the best rock song ever made.
I just love Queen and some more rock bands, more old than new ones, even if there is some good stuff out there.
As for new and old comparison, this is just state of mind. Yeah some people like new things but lots also like older stuff because it’s simpler to use and still does the job. Not everyone are born with technology and can use a computer as well as we do.
Another example : Cars. They are full of electronics nowadays, sure there are useful functions but when something fails, better have a serious wallet. The cars main purpose is to go from a place to another, a Citroen 2CV from the 60’s have no technology, and even if you don’t know anything about car, you can make all the repairs yourself.
Of course we have to find a balance, because sometimes, the new things are simpler. We also have to know about the target.
Carl, you may have listened to a Queen 70’s song, but you were doing it with your iPhone. Did you say to your friend “hey I have an iPhone, it handles music from any period.”
yeah. man do anything to mak ebrand…
nice site