Niche Marketing Is Easier Than You Think!

This article is guest posted by Franck Silvestre.

This is one of the question that new comers to niche marketing don’t really understand, and furthermore, it’s one of the first causes of failure in affiliate marketing.

When you finish reading this short yet jam-packed article, you will find your niche markets in mere… seconds like I do.

What Is Niche Marketing?

Niche marketing is nothing else than a segment of a big market.

Let’s say that you want to target the big, profitable (and scary) “weight loss” market.

Instead of trying to promote your affiliate products to millions of hungry buyers searching online every single day for a solution to their problems, you would target “weight loss products” or “hypnosis for weight loss” to a smaller audience.

Why would you do that?

Simple, because there is less competition… But there is also less people in these sub-market (or sub-niches).

Should You Choose The Biggies Or The Tiny?

When you are starting out, it is recommended to start with the smallest niche, but…

If you are a doer, you can attack the big market directly. It’s what I prefer, I prefer to go where the money is, and where people buy!

You need to know that if you choose the big markets, you will not dominate them. For this, you need very deep pockets since big companies through money on the web just for branding themselves even if they lose thousands of dollars doing so. They just don’t care…

But it’s not a reason to ignore these hihgly lucrative markets…

All you need is a plan…

Please, understand that the more competition, the more money you will make. The bigger the market and the bigger your chances of earning more money.

There is money for everyone, beginners and veterans…

Still with me?

Don’t be afraid of competition. On the contrary, you should welcome them because they do the work for you while you watch and try to do better than them.

Internet is big, but most of the people out there are doing something wrong… after all, they are human.

Don’t let them intimidate you. If you want to go after the “weight loss” market, go for it. If you want to go after the “make money online” market, go for it.

Here Is The Key To Success

Master your topic. I need become a real master (or hire someone). Get a blog, and start posting about your subject, start giving proofs and showing people that you are not a player…

After a couple of months, people in the niche will find your site and post it on stumbleupon, digg and social media sites, you will receive emails from people asking for your help and guidance.

Then, all you have to do is to write a short 30 pages report solving a big problem in your niche and sell it for $7 or $9.95.

Be sure to capture the email address of people who buy from you because you will send them other stuff to buy…

You will first test the water with affiliate programs, and later you will know exactly what they want to buy.

Once you do that, you want to find a big army of affiliates who will promote your products all over the Internet…

They will do everything for you… Pay per click advertising, search engine optimization, social bookmarking, forum posting, etc…

Then all you need to do is watch and see your popularity increase.

What’s the next step?

The next step is to crank out another product, like an audio interview and repeat the process above, with your army.

What’s the next step?

Set up a membership site (it’s really easy to do), and you are set for $10000 a month.

Let me do the maths for you… Just 333 people at 29.95 will make you $10000 per month.

Think you can do this? You bet! There are millions and millions of people in the “weight loss” niche. All you need to do is find 300.

Franck Silvestre is an affiliate marketing expert and help newbies to build a real affiliate business online. He earns thousands of dollars every years writing powerful articles like this one. Wonder what the secret of his success is? Visit


  1. says

    I gotta say I disagree with post of this post Franck. You make it sound so easy and I think that can lead newbies astray. Sure the mechanics of it may be easy – set up a blog, write a report etc but actually getting subscribers to that blog, getting ranked highly amongst that competition, making sales of your report (and not getting refunds!) is not that easy otherwise everybody would be doing it. If somebody truly has a passion and a burning desire to attack a popular market then sure go for it, but I think its wrong to just state that its all so easy.

  2. Blogrepreneur says

    “Please, understand that the more competition, the more money you will make. The bigger the market and the bigger your chances of earning more money.”

    You should have added “The more fierce the competition, and the longer the time to make money” to the above statement. I admit the article is kinda misleading.

  3. says

    I agree what your saying is all true, well you know your stuff. Its true what Caroline is saying as well. I am a newbie myself to this aspect of the web world. Although the steps seem easy, which actually i guess it is. It takes time and some figuring out to do on your own.

  4. says

    Thanks for your comments.

    I still say that it’s easy and let me give you an example. I think that you missed a crucial point. If you are a REAL expert, people will recognize it.

    The problem is that many people enter a niche and try to be another “me too”. It’s my fault because I didn’t talk about your USP.

    Your Unique Selling Proposition.

    The net is full with crap! It’s a fact. Come with a subject that you master and you will make money.

    Ok, you may say what if I’m not an expert?

    Just hire one on and let him write for you, make video for you…


    • says

      I agree with you and others, it’s not soooo easy to do, but it’s life. If you stick to ONLY one online business model (and I don’t care if it’s affiliate marketing or plr or product creation or anything else) and stick to it, there’s no way you can fail.

      The problem is that people are stuck in information overload and jump from an opportunity to another.

      There’s a lot of other problems, but your get the point.

  5. says

    Sorry guys but I’m with Frank here.

    I have an accommodation website and its a fierce market to crack… one of the bigegst – but One that I cracked for my target audience. It took 2 years of working on my site 5-10hrs a week before I made a cent from it but now I have left my job and work for myself. My accommodation site makes around $70,000 a year and all I have to do is update it and add some new articles which I get my copywriter to write every now and then. $70,000 isn’t enough to become a millionaire just yet, but it has allowed me to quit me job and put 40hrs a week into new projects instead of 5hrs.

    I guess lucky for me I am a website designer and SEO so it cuts the costs out a little. But it takes dedication and if you stick at it long enough it pays off!

    I get 40,000 unique visitors a month and through affiliate programs selling accommodation and tours/attractions + Google adsence I do alright. I do know however not to take my websites positioning for granted because Google could drop me any day (which they shouldn’t because all my SEO is above board and there is no spamming) but should it ever happen I would really be in trouble.

    I have just started a blog and will see how that goes. I’m currently looking around and trying to think of new online money making ideas.

    Good luck to all and if you have an idea…. work at it & stick to it!