This article is guest posted by Ryan DSouza from Internet Marketing Strategy

Pay-Per-Click Marketing Is A Double-Edged Sword

Pay-per click marketing offers instant exposure, traffic and profit potential for one’s website business. It also  provides up-to date analytical data which enables an advertiser to learn more about his/her customers, exploit new markets or opportunities and reduce costs by taking corrective action quickly and efficiently.

The flip side is also through. If the advertiser is not continuously split-testing ads, doing proper keyword research and creating meaningful relevant landing pages, he/she will not only lose a lot of money, but also credibility in his/her respective niche. This can be a frustrating ordeal, and is often the case with most new internet marketers.

PPC marketing should be an essential part of one’s internet marketing strategy for a number of reasons. It should be mainly used in

If you’ve been a long time subscriber to my blog or if you’ve been to seminars where I’ve spoken, you might have noticed that I always emphasize that I treat my blog as a business – not just a hobby or a get rich quick scheme.

Businesses have processes. If you did something out of order, these might mean thousands of dollars lost.

For example, have you ever been to McDonalds? (weird question, who haven’t?)

Do you remember the time when you ordered a Bigmac? Their next question would be…

“Would you like fries with that?” You say yes then…

“Would you like a large Coke?” You say yes then…

“Would you like to add 2 apple pies for just $1?” You’d think “Why not? I already spent $6 so $1 won’t hurt”

What you’ve done is order a complete meal but actually, you’ve gone through the whole process called “Upsell”

And this “process” is responsible for making

This article is sponsored by Page Rank Exposed and posted by Charles Lau.

Over the years, there have been a lot of people attempting to explain how page rank works, and how you can increase your page rank.  And the truth is that none of them actually know the exact algorithm for it.  I do believe that even Google employees may only have limited knowledge about the mechanics of it.  Anyway, Google search algorithm has been known to be improving to keep up with the times.  Hence, knowing page rank today doesn’t mean you will know tomorrow!

While everybody has been finding ways and means to increase their page rank, it has became a business for entrepreneurs to dedicate their time finding out consistently, so as to keep up to date about the latest development of page rank works for their customers (i.e. website owners).

In this review, we have Chetan Chauhan, who

Like it? Hate it?

I like it.

(it’s a biased answer, I love red, isn’t it obvious?)

But ClickBank is known for that little blue square that has 3 balls in it, changing everything would just mess up their identity.

Besides blue triggers trust – and affiliate networks like ClickBank need that because they handle tons of confidential information. PLUS they are also the one who handles payment.

Quick tip: Using a blue background on your sales letter or website converts more than any other color.

Whatcha think? (here’s a quick shout the the CB guys)

Well at least it doesn’t look like this anymore…

This article is guest posted by DJ who teaches people How to Make Money Online

There are thousands of blogs created every day, and while you may not be planning to create a new one soon, somebody out there certainly is. With this statistic in mind, shouldn’t there be a checklist that new bloggers can go through to make sure they have all their bases covered?

That’s exactly what I want to create with this post, and of course with your participation in the comments, so hopefully we can help build an excellent resource.

1. Optimise Your Permalinks

The permalink options for WordPress can be found by going to Settings >> Permalinks. Basically, this is the formatting that your URL’s will take on. There are lots of different options for this, but personally I like to keep the most optimised format and in the ‘custom’ field enter:

/%postname%/

Additionally, you can change the ‘base’

This article is guest posted by Mike Ndegwa.

The SEO Method that is going to explain below in detail, is a surefire method proven to rank you #1 on all major Search Engines listed thus: Google, Yahoo Search and MSN.

On this post we will learn how to Rank #1 on your Primary Keyword regardless of how competitive it is.

Before we deep our feet to the SEO method, you need to first set some objectives for your site. Otherwise there is no need of Ranking #1 for the sake of it.

The two main objectives that any internet marketer should have in mind are:

a)     Drive traffic to their $$$ Money Site i.e. if you have a product that you own and sell.

b)     Drive traffic to a squeeze page i.e. if you are building an email list where you can promote your affiliate products or can use for future launch of some product