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This article is guest posted by Jan Verhoeff
Constantly bombarding your reader with the name of your company may brand your market, but will it increase the number of times they think of you when they’re looking for specific products? If your company name isn’t the same or doesn’t mean your product, you must somehow link the two in order to increase effectiveness.
Marketing strategies that improve business maximize the relationship between the reader and the product. Brand recognition increases visual stimuli and dominates the thought process. When you want chicken, you don’t just go to any old chicken fryer, you want the one and only country fried chicken. If you desire the fizzle of a cola, not just any soda will do. You want the real thing!
Facing the limits of online marketing, short attention spans, limited communication space, and one shot visibility, brand identification of a product may not actually happen unless the brand is so specific that it can’t be missed.
Name It Effectively
The name must identify the product, if it’s food, make sure you call it something edible. Uniqueness may be a factor, but it isn’t the most important factor. Other elements are necessary to identify the product. A memorable well-chosen name will be far more effective than any other name. Can you imagine if a Peach had been named Wanda? Would the Georgia Wanda taste as delicious and juicy?
The name should suggest the item you’re naming.
Color It Well
The color should relate to the item. Back to the Georgia Peach, can you imagine the ad in the colors lime green and navy? ARGH! No way! A sweet juicy Georgia Peach should be seen under clear blue skies, in dark green leafy trees, with delicately fuzzy red and orange skins. Pay attention to colors and tones. Bright lights can be good, but shadows can be appealing.
Use the color that works.
Graphics Identify
The graphic should relate. The white background with a few green leaves and one peach attached to the trees. Oh wait, that was the Florida Orange. Those are simple differences that make a huge change in our perceptions. Remember to use graphics that identify your topic. You probably wouldn’t want to show a sports car when marketing health foods for babies. It just wouldn’t have the same effect as a cute little baby face and silver spoon.
Use Graphic That Offer Identity
To effectively brand your market, you’ll want a name that suggests what you’re naming, colors that reflect your topic, and a graphic that identifies. If what you’re naming is a blog, perhaps you could consider the name of the person managing the blog or the topic? For instance, my blog is called Jan Verhoeff at http://janverhoeff.com and it has my photo in the header, along with some of my favorite things… mountains and pines. What I have to say in my blog isn’t often about mountains and pines, but I do talk a lot about getting what you want from life. One of my more active topics is Brand Recognition and market strategies. Come by and let’s talk.
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5 Comments →
that does indeed make a lot of sense
Very good article, it’s given me alot to think about, I will be putting some of it in place at http://money-makngtruth.blogspot.com/
Timmo, I tried to click your link and you’re missing a letter. It’s http://money-makingtruth.blogspot.com - don’t you hate it when you miss type your own links. I’m always doing that - in fact, it’s how I ended up with ADvertiZe and I love it. The site has been one of my biggest sellers!
Take advantage of those keyword blips!
Jan
Branding a blog is her important. Giving it a name is not everything, giving it a brand is everything. For daily life example,whenever you think of cola the first thing which comes in your mind is Coca Cola and same for wafer chips is Lays.
Have to say, you nicely explained the stuff. By the way I would love to get more on this topic.
Hi Carlo.
Hmm. in a hurry eh? Most of the text above would be helped if graphics were added.
In any case, who does your graphics? VA? Can you give me a tip how you outsource your graphics?
Jomar
P.S. I’ve a new book “How to fulfill your dreams” …get the chapters free at http://www.jomarhilario.com