Attentionitis – Why Shorter Is Better

At-ten-tio-ni-tis is a spreading disease on the internet that impairs a person’s ability to focus on a single webpage. This can be acquired by only a few hours of surfing or a few minutes hanging out on video sites like Youtube.

Answer the three questions below and after that you’ll find out if you caught this spreading disease…

Question number one

How much soil is there in a hole measuring one meter by one meter by one meter? (Answer below)

.

.

.

.

.

.

.

None, it’s a hole!

Question number two

A man dressed all in black is walking down a country lane. Suddenly a large black car without any lights on comes round the corner and screeches to a halt.

How did the driver know there was a man in the road?

.

.

.

.

.

.

.

It was daylight!

Question number three

A mute person goes into a shop and wants to buy a toothbrush. By imitating the action of brushing his teeth he successfully expresses himself to the shopkeeper and the purchase is done.

Next, into the shop comes a blind man who wants to buy a pair of sunglasses, how does he indicate what he wants?

.

.

.

.

.

.

.

He would simply ask.

What did you get?

If you have answered the three questions correctly then you are clear of Attentionitis but beware this is a contagious disease you might catch it from suffering patients.

If you have answered only one or two correctly then you are in the stage 2 of this disease, go get some tea to calm down and concentrate.

If you haven’t answered any of the questions right, I’m sorry but I can’t do anything for you, just read on.

Attentionitis everywhere!

When I logged in to Google Analytics a while ago, I checked one of my sites and saw a huge traffic spike yesterday. Looking at the traffic sources, Stumble Upon topped the leader board. Unfortunately, the bounce rate was horrible and the average time spent on the site is less than a minute! Imagine that.

A recent study was also conducted that people watching Youtube videos judge the whole video on the first 20 seconds. If those first seconds sucks, they’ll switch to the other video, if it’s entertaining then they’ll finish it.

With that said, we can declare that most people online has Attentionitis.

Cure?

Nope, at the moment, there’s no world wide cure going on so if you are selling or want to give a certain information…

“Do it shorter because less is more. Speed matters.”

On a side note, Blaise Pascal, a French mathematician and philosopher once said to his friend in a letter “I have made this letter longer than usual, only because I have not had time to make it shorter.”

But shorter is harder.

Posted in Copywriting, Marketing.

23 Comments

  1. This post was too long. I didn’t finish reading it.

    Actually I did, because I’m a sucker for quizzes. The point being, if I’m hooked at the beginning, I’ll stick with it longer. I don’t think people are short on attention — they just need something to arrest their attention and focus it, which is not easy to do. I’m thinking of changing my landing page into a hypno-wheel.

    Thanks for the post — good reading.

  2. I am sure that I don’t suffer from Attentionitis. When I’m overloaded with too much information I usually shut down the PC and do something else. If I can’t focus, I usually don’t do it. Anyway great post.

  3. haha… interesting question in ur article.
    when u got something interesting in ur article, no matter long or short the article is, people might still finish reading it.
    good luck~

  4. Oopppsss I got all the three wrong :( guess i am infected with the disease. Very nice post carlo. The content really matters….long or short..but i guess psycologically ppl tend to read shorter articles than one flowing thru pages ;)

  5. I only got one right, but whatever. your site looks pretty cool. Hey I wanted to know if you could check out my site called:healthlifeandmoney.blogspot.com. Eveybody take a look at it and make sure to stay updated becusae I will continue to add more info soon.

  6. Oh no, all of my answers were wrong! What’s worse than a long post is a long post made out of one large block of text. Some people just can’t break things into paragraphs.

  7. I felt bad because i didn’t get any of the answers right–but you got the point across, or should i say i got it. This is really true and I will work on it. Thanks for the tip.

  8. I would say shorter isn’t necessarily better in all cases. You can easily cater to people with both short attention spans and long attention spans within the same pieces of writing.

    For example, all newspapers will do this by placing the most interesting parts of the stories at the beginning, then each paragraph will slowly become either less and less interesting or relevant to the page title.

    This allows for people with short attention spans to drop off as soon as they’ve read the first paragraph and read just what they want to read, and it also allows for those who are interested in more information to continue on.

  9. Carl, Hi! That post was wonderful very professional the way you handle it. Carl ocab you are great! It was fun reading it.
    You got really great understanding of what you wrote on your blog. By the way you know already how to solve rubiks cube. If not
    Maybe you could check this out http://rubikscubesolved.com and learn how to solve a rubiks cube. And also I stumble upon with this website talks about internet marketing niches and a lot more in making money online and offline. The site was http://moneywait.com . Thanks again for you magnificent post.

  10. Not only ‘shorter is better’ but also ‘more organized is better’

    Headings should be strategically placed in the article because a LOT of people decide to read an article based on the headings.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>