This article is guest posted by Lior.
One of the most hotly debated issues among Adsense users is where to place ads on your site to maximize your CTR and, thus, your profit. Outside of a few basic principles, it seems everyone has a different theory on the exact place that the ads should be. We tried few ways on iAdvize.com and I would like to share with you some insights.
Of course, one of the main reasons for that is because no two sites are the same. Subtle differences in layout can have a huge impact on the way people look at a site and that can change the ideal ad locations drastically. Even if two sites are identical in appearance, different types of content are read in different ways and that too can change the way people look at a site.
But despite these challenges, Google recently provided new advice on ad placement. Though far from a final answer, their suggestions are based on their observations of millions of pageviews and should serve as a good starting point for anyone wanting to get serious about maximizing their Adsense CTR.
Google’s recommendations, which were targeted at blogs, were divided into two different pages. The first was the home page for a blog and the second was an individual article page.
On the home page, Google had two suggestions. The first involved two leaderboard ads, one above the fold and one at the middle or end of the page, and either one or two wide skyscraper ad below the navigation bar.
The second suggestion was a leaderboard ad above the fold, two medium rectangle ads in the navigation bar and another leaderboard right above the first post.
Google also had two suggestions for the article page, both of which started with a large rectangle in the upper-right hand side of the article. However, the first plan also called for another large rectangle ad below the article (before the comments) and a wide skyscraper in the left navigation bar. The second approach, on the other hand, called for another large rectangle ad to be placed in the article and a medium rectangle ad to be placed in the right hand navigation.
Of course, while many, if not most sites, will have layouts similar to blog home pages and individual pages, not all will.
For example, according to one site, forums should stick to leaderboard ads and link units while Google says to focus more on blending and ad variance than actual ad placement or size.
On the other hand, Google goes as far as to say that skyscraper ads, when placed above the fold, seem to do better than other ad types in general. However, that may not be true for all sites, especially those where such an ad does not fit in naturally.
All in all, the real key to Adsense success is not in following a formula handed down by Google or anyone else, but through experimentation and honing.
Almost no one is going to find the perfect Adsense placement on the first try, no matter what guide they read, making it crucial to try new things and keep refining your efforts to maximize your CTR.
In the end, there’s no one “best” place for your ads. By looking at the statistics Google has accumulated the most one can hope to find is a good starting point. Finding out what works best for your site is still going to involve trial and error.
Despite what others say about Adsense, it is not “set and forget” nor is it “passive income”. Adsense requires serious work as well as time and energy.
Looking for quick fixes won’t produce best results, but knowing what works well for others may get you started on the right path.