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Your Blog And Your Brand

By Melvin On June 16, 2008 Under ProBlogging Tips

This article is guest posted by Melvin.

I know many people are blogging for the sake of money. But many people are blogging too just for the sake of sharing what they want to. In short, they do blogging because this already a part of them, a part of you. But it’s really sad how people forget to brand their blog. Many people just put up a blog, get a free theme, make posts and publish. They don’t care if their template is the same with someone or they’re blog is not unique. This is the truth that people should understand. Blogs represent themselves and every part of it is all about you, yes YOU!

That’s why Carl ordered a custom theme and logo. It’s about how you will make yourself stand out from others. It’s not really about making your’s making better than theirs but its more of being unique. People will more likely appreciate you if you are unique. So going back to branding your blog here are things that I have compiled to help you become better with others.

  1. Buy a theme! This is the most basic thus far. I’m not saying that you should head on and order a custom theme that worths $1000. What I mean is there are pretty much of great themes out there that is customizable. If you don’t have the money then there’s always someone there to help you for a cheap price.
  2. Logo. I know a logo is expensive as well. Big problem? Not quite. Head on to Digital Point Forums Contest Section and run a contest there about your logo. The price oftentimes is just $10 to $20 and the quality is very high. That’s why when someone told me to get a logo, I immediately get one for my blog
  3. Favicon. Many are forgetting to use a favicon. This is literally just an icon on the side of your URL. This one also makes you different from each other. You can do it your self or you can get someone to do it for you.
  4. Gravatars. This one can be optional. Gravatars are basically you’re picture when you comment on sites. Most sites run a gravatar plugin to their commenting system. You can see how much traffic shoemoney got from his gravatar alone on digital point forums.

11 Comments Add yours

  1. Andrew Pryde
    June 17, 2008
    4:20 am

    If you want to get any of those I will just plug my design company. I do all of the above for about half the stated prices as I don’t have to put the bread on the table from it. Anyway if you need anything done cheap and high quality Pryde Design is for you. If you mention the discount code “A BLOG LIKE CARLS CODE” I will give you 20% off as a carl ocab reader!

    - Andrew

  2. Tom - StandOutBlogger.com
    June 17, 2008
    6:46 am

    For themes I hit the DigitalPoint Forum. I have grabbed some amazing designs for $20 or less. My latest for $5! They are uncoded but when you add coding into the total cost it is still $60 or less. Which I think is amazing for a custom design.

  3. Hendry Lee
    June 17, 2008
    9:08 pm

    I agree, every blog should convey its own brand effectively. People can buy a premium theme and customize it to make it entirely unique. At last that is far more affordable than hiring a designer from scratch.

    However, please don’t forget about strategy, content and traffic. You can always revamp you theme as you go, don’t let it hold you back for too long.

    It may be another reason to procrastinate and postpone writing content.

  4. Rajaie AlKorani
    June 17, 2008
    10:33 pm

    Yes! It seems that I fit all the requirements!

  5. Franknophotographer
    June 19, 2008
    5:08 am

    I agree also – I’m also a big fan of Digital Point Fourms.
    It’s been a great resource for me.

  6. batanggenyo
    June 19, 2008
    7:33 pm

    interesting topic….

  7. abdul
    June 21, 2008
    2:17 pm

    Very interesting topic..
    Where can i find nice themes??

  8. Michael Johnson
    June 28, 2008
    2:05 am

    Great ideas on branding your blog. Something I have neglected to do.

    I totally forgot to make my blogs unique. Now that you mention it, they have all been rather boring to me. So I can only imagine how it was for a visitor seeing a basic standard theme.

    I am off to get a custom theme and a great logo.

  9. Jeff Schuman
    June 28, 2008
    12:03 pm

    Good post Melvin. If you are in business for the long run then branding is a must!

  10. Janice Davies
    July 1, 2008
    5:05 am

    Look at it as a package to the product I would say. The better looking package the more and easier you will attract people and sell your product/service. I’ve seen some horrible tasting candies being sold instantly just because of the packages. I guess some of you know what I mean.

  11. Squeaky
    September 14, 2008
    1:40 pm

    I have a custom WordPress theme, logo and have a favicon, which helps set my blog a part from others. However, I don’t currently use any gravatars, so that would be something different for me to try out and see if it would actually help.
    My blog is more for bloggers and webmasters, where I give out free blogging tips and an articles. My web traffic is good, but I am still lacking commentators, at least non spamming ones. Branding is a must, but I believe there is more to it, especially marketing..

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