This article is guest posted by James Rey.
When it comes to affiliate marketing there is a lot of room to make mistakes. We all hear about beginners coming into the internet marketing industry and blowing thousands on PPC, purchasing lame products and putting all of their eggs in one basket—leaving them flat broke and frustrated in the end. That being said what are the 5 deadly affiliate marketing mistakes you’re most likely making? Let’s take a look at some of the most common and “deadliest.”
1st Mistake: Picking the wrong niche.
Regardless of how you’re sending traffic, if you send the most targeted visitors possible to a sales page in the wrong niche you won’t generate sales. There are certain markets you should aim for and if you find yourself in a niche where the sales pages and products just aren’t converting, you may have yourself a dud. The good news is you can easily remedy this by picking a different niche that is full of desperate buyers. For example pick something broad and where people absolutely need a solution. Things like weight loss and hair loss related products convert very well for this exact reason.
2nd Mistake: Forgetting to track and monitor ROI.
If you’re running a campaign on Google Adwords or another PPC network you’ll want to make sure you’re tracking every last click, impression and sale. Knowing exactly how well your traffic is converting into sales is critical for staying profitable and not running yourself into a hole. For example if you send $50 worth of traffic to a sales page and lose half of it to one $25 sale, you’ll need to take this into consideration when tweaking your campaigns. Always track and monitor your business model for maximum performance.
3rd Mistake: Forgetting to build a list.
This is one of the most common problems that are seen time and time again. Regardless of the niche you’re in you should build a list so you can profit from it multiple times instead of just the initial sale you make. Having a mailing list is as simple as putting up code on your sales page or blog and capturing leads—it’s the simplest and one of the deadliest mistakes you can make.
4th Mistake: Poorly written and formatted sales copy.
If you’re selling things via a blog or traditional sales page it makes no difference—good sales copy is the only thing that matters. If you’ve only tested one sales copy you could be leaving money on the table so split testing various copies is the only way to know which will convert best and make you the most money.
5th Mistake: Ignoring valuable up-sell opportunities.
If you’ve got a sales process where you’re going straight to the checkout page then you’re definitely leaving money on the table—big money. Regardless of what you’re selling your customer there is always something else you can promote to make a bit more money. Always split test and carefully choose what you up-sell but make sure you implement this strategy as soon as possible since every sale could be bringing in double, triple or quadruple the profit.