This article is guest posted by Glen.
There are over 120,000,000 blogs (that’s 120 million) and thousands of new ones created every day, making it increasingly different to stand out from the crowd and having your online voice heard. Blogging has literally taken the world by storm over the last few years, meaning that everyone seems to have become a writer and most major industries are literally crammed full with bloggers.
You can’t change how many fellow bloggers there are out there, but you can still work to get your voice heard and make a real name for yourself. And, in this post, I want to look at five ways you can do just that.
1. Switch Up The Post Style
You’ll find that in most blog niche’s out there, there is a certain post style that bloggers tend to adopt. For example, in the make money online niche you see many bloggers write short, list posts that are packed full of value, such as this post.
In an industry like technology where there are hundreds of gadget blogs, posts tend to pour in at a much higher volume, but are very short and light on text-based content. The fact of the matter is: most industries have a way about them.
Luckily for you, you can use this to your advantage.
If you love technology, why not write more detailed, in-depth posts on gadgets including video reviews and photos. If you write about blogging, why not post less frequently but with longer detailed posts. Or, in an industry like politics, write short pieces that get to the point. If you can switch things up from the common standard and still pack your posts with value, then it won’t take long before you build a following.
2. Perform Your Own Experiments
I have mentioned very broad industries so far such as technology or even internet marketing, but they can be split up even further. You could write a blog on mobile phones in the technology niche or even just write about SEO if you enjoy internet marketing.
You’ll find that most of the knowledge in any industry is regurgitated; most people have seen the same tips a million times before and they don’t want to see them again. What really set my blog apart from the rest was when I started doing research into the statistics of the top users of Digg and StumbleUpon. Nobody had done it before and my readers wanted to see what attributes a “power user” had that set them apart from the rest.
Similarly, in an industry like SEO, you could do tests that nobody has done before. Even if you scaled down a love of gadgets and wrote about mobile phones then you could see how tough phones are like the viral success that was “Will it blend?”
3. Create a Resource on an Important Topic
There will be some topics in your niche that people really want to find a genuine resource for. However, this is usually for things where even a 2,000 word blog post wouldn’t suffice. Sometimes you have to push the boundaries and your own persistence to give your audience what they are looking for.
I write about personal development and knew that a lot of my visitors wanted to know something that comes naturally to a lot of people, how to make friends. Therefore, I wrote a 24-page eBook on the topic and it became a huge hit. Nobody had previously taken the time to write an excellent guide on the topic, just basic ones with practical points.
Find out what your audience wants and see if you can go the extra mile to give it to them.
4. Be Radically Honest
Honesty is a quality that is sorely lacking from the internet. People who make a couple of dollars on adsense make blogs about how to become rich online and claime they are living the dream. Some people write about finances and how to save money when they are in debt themselves and haven’t even adopted habits to help them get out.
One thing that people can really relate to are acts of honesty. If you can be really honest with your readers you’ll realise that it opens up a whole world of content ideas and trust with your audience. If you only make a few dollars per month online, be open about it and make it clear that your blog is a case study to your own success. I know I would read a site like that.
If you’re writing a blog on personal development, be honest if you’re marriage is failing or at least don’t pretend it is perfect. With honesty comes great trust and you’ll find that your readers can relate to your situation much more than if you were putting on a front.
5. Challenge the Norm
Just like there will be a common posting style in your industry and common advice given, it doesn’t mean it is the best way to go. See if there are popular beliefs that you can disprove, not just for the sake of disproving, but to help you stand out as someone who does their research and writes based on fact.
If there’s 10 blogs writing the same information on your chosen subject, do you really think the world needs another one? If they each write 1 post per day that’s 300 posts your target audience has to wade through to find some real gems. This, incidentally, is where you come in.
Are there popular beliefs you want to challenge? Are there certain ways of blogging or increasing subscribers that everyone has adopted? Can you make it even easier for your audience to get in touch and get to know the real you? Some things are the norm for a reason, but other things are the norm because nobody has bothered to really look into them.
If you can follow these five steps and regularly post informative, useful content, you’ll soon be on your way to a bright future with blogging.