Yesterday, I was walking with my little brother at the beverage area of our local mart. We were looking for drinks to gulp down on our way home. There were hundreds of different colas. You know, those piles of drinks in a long open fridge.
Then I saw this weird looking, 1980’s style orange drink that says “With real pulp inside”.
Suddenly, something popped out of my head.
I remembered this little story (urban legend?) that used to haunt a local orange drink here in our country.
They have this promise that their drink has real orange ingredients in it. But during the bottling process, one of their machines broke and spilled the dried pulp over the orange drink.
In spite of that, the bottling went ahead. The drink was sent and sold to almost all stores nationwide.
Big deal? YES, first of all they don’t serve that kind of drink and second, there wasn’t any drink that has real pulp before.
People may not like it. So what they did was they bleached out a commercial and advertised their “new, with pulp bits inside” and guess what? sales skyrocketed!
That maybe an urban legend folks but hey, we’ve learned something.
What looks like a problem can be turned into a benefit. You can make something unique out of it.
Of course, if something is really bad – like the drink could make people bald or make them sick, this type of marketing can’t help you with that.