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I like it.
(it’s a biased answer, I love red, isn’t it obvious?)
But ClickBank is known for that little blue square that has 3 balls in it, changing everything would just mess up their identity.
Besides blue triggers trust – and affiliate networks like ClickBank need that because they handle tons of confidential information. PLUS they are also the one who handles payment.
Quick tip: Using a blue background on your sales letter or website converts more than any other color.
Whatcha think? (here’s a quick shout the the CB guys)
Well at least it doesn’t look like this anymore…
I went to their website yesterday and got shocked with the new design. Although it is nice It has ruined all their hard work branding the blue – and as you said blue is known to increase credibility so I don’t see why they changed!
I like the new color scheme and design. I agree that blue converts more but I believe that they have made enough of an impression with their name, ClickBank.com, to be recognized as the premiere affiliate program and apparently, they felt that way too. Their name alone is brand.
I think the old color and design was easily forgettable but this new red is sort of etched into my brain right now. Sometimes you have to show that you can change with the times in order to stay on top and I think they did a great job.
In true internet marketing style, I think the new design is a billion times better than the old one which just looked…well, kind of dated really. Now all I have to do is learn how to sell some products…