This article is guest posted by a proud Wealthy Affiliate Member
Affiliate marketing is appealing and attractive, people are prone to believe that affiliate Marketing is capable of giving them great fortune overnight.
Stories of people earning thousands of dollars swim in their heads, and while these stories are true as they can be, there are those who believe that they are going to have the same fortune, once they indulge in this particular business It is the true that affiliate Marketing can be financially rewarding. Many Marketers enjoy the kind of existence that was would not be possible for them to have under ordinary circumstances.
But going to A–Z of affiliate Marketing those people are the ones who know that there is absolutely no easy money in it.
Ignorance of this fact is the main reason why people do fail miserably in the Internet business. Thousands have wasted time, effort and money in trying to pursue the life of ease that they believe this business will give them. They go into Affiliate Marketing armed with nothing then dreams, myths and some kind of ‘guru’ instruction, never realizing that they are bound to make mistakes that would prove to be their downfall.
What is the reason why in Affiliate Marketing many are called, but few are chosen ?
We already mentioned the main fact, it’s called ‘ignorance’ concerning how the business runs.
Affiliate Marketing is not as simple as it seams and is far more complex then running a promotion from a merchant’s website through pay-per-click (PPC). Affiliate Marketing is all about knowing the market, the customers and how purchase process works.
Discovering the common mistakes can perhaps dispel the gloom and correct some wrong notions about it. Like in any other business, there are dos and dont’s involved. The most common mistake of a Newbie is the lack of knowledge concerning Affiliate Marketing principles involved. This refers to Search Engine issues in particular.
The first common mistake. Affiliate Marketing is advertising, but advertising through the Internet is completely different then traditional advertising. Search Engines are the main thing to focus on, every affiliate has to make these search engines his best friend, through studying search engine optimization (SEO) closely. Knowing how a search engine determine what website appears at position #1 is one of the most important facts a serious affiliate marketer has to know. Only this way he is able to know what to do in connection with building a better website, write a better article and build a powerful Blog or Squidoo Lens.
The second common mistake is the website design itself and it’s content. We see all the time sites who are stuffed with banners, Adsense advertising or completely wrong designed in respect to the colors, meaning that the website is hard to read. Make it simple and do build your site relevant to what you are offer, images are OK when they help to transmit the message of the product, but only in this situation. If you use advertising like Adsense or similar you always have to bear in mind that this is a easy way for a visitor to leave your Website without to take any action in respect to your main offer.
The text has to be readable, in respect to the font and size, as well to the colors you use for the text and his background. Then all has to be relevant to what you are offering. A visitor need to find a answer to what he is looking for.
The third common mistake many affiliates do make is that they promote only one product on their website.
Consequently, visitors are not given enough options to choose from. This is of course only a issue if you are trying to sell over a website. If you are offering products over a pay-per-click campaign and link directly to the merchant’s website you cannot influence that part. But this form of advertising is for advanced Internet Marketers only and we highly recommend that you do not spend your money at PPC before you ain’t have the knowledge how Internet Marketing as a system works, or you most probably will loose your investment.
The fourth common mistake is that affiliates promote too many and/or not relevant products. Visitors are confused and can’t find an answer to their problem, as a result they leave your website without taking any action. You have to give them a few options, but only the best choices. This because it is ultimately up to them to judge which product is the best for them to buy. And please take the “relevancy” very serious. A visitor in the final “buyer mood” wants to see laser targeted solutions for his problem, or he will not
give credibility to a website.
Affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry, and there are much more details to take care of then only the four common mistakes we mentioned here.
There is no other way to succeed as a Internet Marketer then to go through any path slowly, but surely. And the best way to do this is to learn what it takes from who knows, and offers unconditional support for his members. I am talking about the Wealthy Affiliate University, quoted as the best membership website with over 7800 members, available for one of the lowest monthly fees you will find online. Membership includes plenty of free items such as hosting, website builder, keyword tools, pre-build websites, a job area for instant cash, etc. and last but not least a absolutely fantastic forum.
Guido Mueller is a proud member at the Wealthy Affiliate University. His website offers a look inside at the Wealthy Affiliate membership and any visitor can sign up for a free e-book combo, worth over $564.-, no purchase involved.