This article is guest posted by Shannon Lilly.
We are often puzzled by what frequent search indexing helps our sites do better via the search engines. If you have had these questions yourselves then you are on the right track to finding answers.
When selling advertisements to my advertisers I have often been asked what the normal cache date of my home page is. Meaning they want to know how often it is indexed, I was puzzled for some time as to what this helps or even matter. But now that I have been doing seo for a few years and have some experience under my belt I now know.
To put it bluntly the reason we should work toward frequent indexing is because it is an indicator by the search engines that that website is authoritative and worth getting a link on. However, the thought behind it being a ranking factor for the search engines is false, so forget it.
Now don’t be disappointed, there are ways to pump this along and I use this method myself and the search engines love it. It’s more for them to eat up and they can never be satisfied.
It comes down to two simple things, content and social media marketing. You cannot have one without the other, when it comes to content we have covered it countless times. CREATE, CREATE, CREATE. If your not creating new and unique content on a daily basis for your blog it will never become the resource it should. Learn to create intriguing eye catching content that makes visitors want to return again and again.
In the same way using social media marketing is a great and fast way to get the word out about your site and the new posts you are creating. Social media marketing boils down to social bookmarking, listing your site in the major bookmark sites like Digg, Stumbleupn and Del.Ici.Ous is going to do wonders for your traffic.
Be sure to check out our social bookmarking articles to find out the best ways to increase traffic through them. Its an untapped market that keeps on feeding!