This article is guest posted by Nan Gibbons.
When trying to incorporate your marketing decisions into the design that you choose for your e-commerce Web site and your domain hosting, you make a few mistakes about who you want your audience to be. It is important for you to influence how your audience sees your customer service and your products. Taking advantage of the following tips can help you change your market strategy to focus on your products and your e-commerce Web site.
Offering different shipping promotions is a great way for you to convince your audience to purchase your products from your e-commerce Web site. Many different customers decide to look for companies who offer low shipping costs for fast shipping and even worldwide shipping. You can even offer free shipping for customers who choose domestic shipping. You can provide shipping deals for customers who purchase a certain product or a something from a line of products. In addition, you can exclude other products from your shipping promotional offers. Other e-commerce Web sites feature the requirement that the customer has to purchase a certain dollar amount before enjoying shipping promotions.
Search Engines and Directory Submission
You can build up the name of your e-commerce Web site by submitting your Web site to major search engines like Google, Yahoo, HotBot, InfoSeek, and WebCrawler. You can also submit your Web site to other search engines that are tailored to your e-commerce Web site’s industry.
Your Web site is ranked by search engines based on the content of your Web site and by how popular your Web site is. Adding keywords to your Web site copy can allow your Web site to appear in one of the first search results of a search engine.
Use Social Media
You can promote your company and e-commerce Web site than doing more than just offering low prices and great products. In fact, you do not have to pay for more advertisements. You can use social media as a way to let customers learn more about your products. It can also convince your customers to go to your e-commerce Web site. Web site promotional tools include Twitter, Facebook, and MySpace. You can also use social tagging Web sites like Reddit and Digg.
Focus on Your Customers
Although getting new customers is a great way to make sure that you receive constant success with your business, you want to avoid alienating any of your loyal customers. A great way to keep your current customers while still getting new customers is to find ways for you to encourage customer loyalty. You can encourage customer loyalty by doing things like offering a reduced shipping cost, offering free products for loyal customers, and by offering special deals for exclusive customers. You can also offer e-mail promotions for customers. This is a great way for you to keep in touch with your customers. In addition, it is a great way to gain new customers and get them to buy more items. You can also keep your loyal customers and get new customers by offering affiliate programs, contests, and certain deals to those who take advantage of the offer first.