At present there are many bloggers with their own theory on how you can monetize your blog and earn a stable income from it. Some of their theories and / or strategies are indeed very unique, but perhaps too unique – ie. the strategy that has worked for them might not work for anyone else.So how then do I dare to publish a post with this particular heading? What makes my strategies and theories so darn special you might ask? Well, I’m not in the game of giving away complete strategies to make money online (I don’t even make money from my blog – as it is ad-free, but only because I make enough from my freelance work), but I like to publish thought-provoking articles to inspire a few of you to come up with their own strategy, unique to your own blog.
I might just add, that although my blog is not monetized, it doesn’t discredit any of my thoughts on the matter, since I’m a very keen promoter of my blog and there’s an obvious correlation between an increase in traffic and increase in ad revenue – without readers you might as just well stop blogging right now.
Anyway, to get to my thoughts on this matter (and also the heading of the post) – I believe that it is possible for any blogger to establish himself as an online expert within any niche, irrespective of the amount of knowledge that he or she has on the niche topic. I wouldn’t say that you could pretend or bullshit your way to the top, but the way in which you would your online image, is decisive in whether you will achieve expert blogger status. If you take John Chow for example, he’s established himself as the “Make Money Online??? expert, but I doubt that he knew anything about making money online and monetizing blogs when he first started blogging. But John Chow has persisted with his goal to be regarded as an expert (see the wording, his readers thinks he is the expert, although he might not even think so himself) and he had the self confidence and arrogance to back up these goals.
The playing field is level in online spheres and every blogger has exactly the same opportunity to blog his way to stardom. The game is also played very differently and a lot of social skills, that would normally hamper a blogger wanting to achieve the same fame and success as perhaps an entrepreneur in a conventional business environment, are not needed to compete on the Net. It is possible to re-invent yourself as an online celebrity, without having the good looks and social skills of a real celeb – you can even go a bit schizo and create a bit of an alter-ego online. Point is, that it is possible to leverage your knowledge (or again, the lack thereof, if you’re willing to work hard and research the topic) within a niche and be recognized for your efforts. Although this theory might not be applicable to everyone, you basically have the opportunity to create your own expert blogger status.
People are much like sheep – especially on the Net – you only need one or two cool people to say you’re cool and a lot more people will follow suit. Portraying and promoting yourself as an expert in your field, even before you are widely-regarded is a supposed expert, might just be the catalyst to actually be regarded as an expert. And apparently the so-called “experts??? make money online – just ask John Chow…
Part Two will explain in more detail how you can portrait and promote your newly acquired “expert??? status.
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