Hello, My name is Dean Hunt and I recently had an article about my life published in the UK’s largest, quality newspaper (The Telegraph – 900,000 copies sold per day). Carl asked me to show his readers how they can achieve national fame and a huge boost in web traffic, so I will be showing you the EXACT 7 steps I used to get this huge, FREE media attention.
STEP ONE – Brainstorm
Ok, you want a story in a national newspaper or magazine… but what story?
It would be nice to just have our web address in big writing on the front page, but the world doesn’t work like that. We need to find news worthy story.
At this point we will have to brainstorm, so grab a pad and pen and do the following:
- Decide what you want to promote – is it your website, your blog, yourself, your new product etc?
- Go to PRweb.com and Google.com and type in related keywords
- Look for news stories that are in this industry and see what types of stories they are. Also, look for ideas.
- Look for a UNIQUE angle
I wrote UNIQUE in large writing for a reason. It is essential you find something unique, something different that will help you stand out from the crowd.
In my article I am promoting my name, working online, and working from home. But I know that newspapers don’t like people promoting “Make Money Online” related things… so what did I do?
I focused the article on Expats and sent it to the “expat editor”. I moved from the UK to Spain three years ago, so I told a story about my new life, and included a mention of my blog.
My article still promotes me, my blog and my brand. I just disguised the promotion beneath the expat related story.
STEP TWO – Just Ask!
This sounds simple, but remember this… newspapers and magazines NEED stories. So they are keen to hear any stories you may have. Don’t be afraid to ask them, if you do not ask then you cannot get results.
I visited a few newspapers online and made a note of the contact email addresses. Then, I compiled an email like this:
My name is Dean Hunt and I am writing because I have a story that I believe may be of great interest to your paper.
I am sure you hear this all the time, so I would be happy to send you an overview if you are interested?
Thanks for your time, I hope to hear from you soon.
I know what you are thinking… “Dean, this is not a very detailed email”, you are correct! That is my trick.
The goal of your first email is to get a response. I do this by using curiosity. I sell the story without giving details, and I try not to make it sound spammy.
Art of Negotiations
If the editor replies to your email and asks you for more information, you will have the upper hand in the psychological aspect of a deal.
He is now essentially asking YOU, not the other way around.
Goal: Your first goal is to get a reply from the editor or journalist, don’t worry about anything else at this stage.
STEP THREE – Wait
You have done the hard work now, so grab a coffee, get in your most comfortable chair and wait.
Monitor your inbox and wait for the replies from the newspapers to arrive.
Part 2 Coming Soon
The final part of this tutorial will be published very soon.
In the meantime, you can get a free copy of this and all of my previous experiements 100% FREE here: Free Marketing PDF
Dean writes regular features at the following blogs: