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Now as we move ahead from email marketing, mobile marketing seems to be making a wider space in our lives. And with social networking in a boom, the blend of social media and mobile marketing can work wonder in capitalizing your business.
If you check the figures of adoption rate of Smartphones in US alone, it’s incredible, and similar is the story in Europe and other developing nations. You will find more and more users to be comfortable in accessing the internet using high end cell phone devices.
Any Tom, Dick and Harry uses popular social networking websites.It’s easy to target the prospective consumer by bringing these two things together. The following are the ways of incorporating the marketing techniques in the mobile interface:
Keep it simple
You all know how the social content is different from the web content, while considering the mobile content, the distinction goes the double. Make sure you do not make the QR code link confined to your website page or the Facebook account page.
When developing a mobile content, make sure it’s easy to access, share and appreciate. If it fails to meet these requirements, you hardly can yield any result from it.
Think the Glance and Go factor
It is worth to rely on the QR codes since capturing an image of anything is quicker and a natural choice than searching anything on the web pages or searching for any place on any position based social network.
You may get a number of technologies in the future which enables the mobile users to communicate with their surroundings. However, as of now, QR codes rule the world by giving you a fast and most popular connection tools.
Let the context dictate the content
When you develop content for mobile users, ensure that it is useful and addressed to the consumers of the same demography. Don’t offer things which are beyond their reach and too far to get.
On the contrary, you should use location as a means to nip content to make it more relevant. So offer them as per their taste and region specific.
It’s just a start
You cannot afford to give your prospective consumers complex forms to be filled via their mobile web. Remember it’s just a beginning; you need many interactions with them before they convert into your customer.
To be perfect on this, you need to cater your users with tasty piece of content and give them opportunities to connect with your brand with other channels in the coming time.
Final Word:
Earlier, people used to complain a lot about email being used by marketing people to flood their inboxes. We have now evolved to a life which is dominated by social media and mobile marketing.
However, with social media and mobile marketing things are seen in a different angle. Now, mobile marketing is not called a kind of interference in the consumer’s life; rather it is seen more as a customer friendly addition. With these ideas in mind, you can try the above listed things.
Alia Haley is a blogger who is a tech freak. She has a weak side for gadgets and fashionable stuff like beach bag she loves collecting them. Recently she added a sony ericsson android to her collection, and she is also planning to buy a home theater.
Going mobile will definitely give your business a big boost as people are quickly replacing their computers with tablets or mobile phones.
In 2 years, probably more than a billion will go mobile.
It’s a good time to start making those mobile sites now while it’s still earl :).
When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. In fact, if you look at what’s happening in Japan it would boggle your mind.