Yesterday on my way home, I was listening to my iPod. My friend asked “What are you listening to Carl?” Then she suddenly grabbed my iPod and plugged the earphones into her ear. “What’s this? This sounds old school.” she laughs.
Actually, I was listening to Queen’s Seaside Rendezvous that time. I know its 70’s but what the heck? It’s great. It’s awesome! After that she added “Listen to something new.” Of course I ignored that and kept listening.
After a short pause, I asked her back “What are you listening to by the way?” I saw songs by Rhinna, T-Pain, etc. I’m not saying those guys suck but what I’ve realized is that they’re new. People are proud to use new things, to wear new clothes, to buy new products. Even though it’s not really remarkable than what they have – but it’s new.
“People think new is better”
What you should do is leverage this trait. When you’re selling something emphasize that it’s new.
Ever wonder why most cereals say “New flavor blah blah” but it was selling for more than a year? Perhaps the new and improved Tide formula? Think about it.
Since Freddie’s anniversary just passed this Nov. 25 R.I.P. Freddie. Your songs will never stop playing.
Image by 2litro