This article is guest posted by Jan Verhoeff
Constantly bombarding your reader with the name of your company may brand your market, but will it increase the number of times they think of you when they’re looking for specific products? If your company name isn’t the same or doesn’t mean your product, you must somehow link the two in order to increase effectiveness.
Marketing strategies that improve business maximize the relationship between the reader and the product. Brand recognition increases visual stimuli and dominates the thought process. When you want chicken, you don’t just go to any old chicken fryer, you want the one and only country fried chicken. If you desire the fizzle of a cola, not just any soda will do. You want the real thing!
Facing the limits of online marketing, short attention spans, limited communication space, and one shot visibility, brand identification of a product may not actually happen unless the brand is so specific that it can’t be missed.
Name It Effectively
The name must identify the product, if it’s food, make sure you call it something edible. Uniqueness may be a factor, but it isn’t the most important factor. Other elements are necessary to identify the product. A memorable well-chosen name will be far more effective than any other name. Can you imagine if a Peach had been named Wanda? Would the Georgia Wanda taste as delicious and juicy?
The name should suggest the item you’re naming.
Color It Well
The color should relate to the item. Back to the Georgia Peach, can you imagine the ad in the colors lime green and navy? ARGH! No way! A sweet juicy Georgia Peach should be seen under clear blue skies, in dark green leafy trees, with delicately fuzzy red and orange skins. Pay attention to colors and tones. Bright lights can be good, but shadows can be appealing.
Use the color that works.
The graphic should relate. The white background with a few green leaves and one peach attached to the trees. Oh wait, that was the Florida Orange. Those are simple differences that make a huge change in our perceptions. Remember to use graphics that identify your topic. You probably wouldn’t want to show a sports car when marketing health foods for babies. It just wouldn’t have the same effect as a cute little baby face and silver spoon.
Use Graphic That Offer Identity
To effectively brand your market, you’ll want a name that suggests what you’re naming, colors that reflect your topic, and a graphic that identifies. If what you’re naming is a blog, perhaps you could consider the name of the person managing the blog or the topic? For instance, my blog is called Jan Verhoeff at http://janverhoeff.com and it has my photo in the header, along with some of my favorite things… mountains and pines. What I have to say in my blog isn’t often about mountains and pines, but I do talk a lot about getting what you want from life. One of my more active topics is Brand Recognition and market strategies. Come by and let’s talk.