This article is posted by Bong of Reap Money Online. A blog that teaches people how to make money online through a web business.
You don’t realize it, but after reading through this article you’re going to look at online copywriting from a new point of view. I confess, the main reason why I stumbled into carlocab.com is to look for ways to make money online. I’m sure we share similar purposes and we know making money means selling, which almost always involves copywriting.
If you’re like me, we’ve followed links from pages to land on pages that shout “MARKETTING” and “HARD SELL.” AND, if you’re like me, we hit the close button as soon as we get a glimpse of what’s inside. I’ve often wondered if there’s a rule with copywriting services regarding these bland and monotonous presentation of landing pages.
Web copywriting is a different animal from traditional print copies. The Net is a dynamic and volatile market and here’s a fact for you: there are no hard and fast rules to almost anything that we do in the web. That includes writing copies.
Alright, we want to learn copywriting and we start by not following the rules? Perfect. However, to make things easier, I’ve compiled some practical tips and advice I gleaned from copywriting forums, where they tell it like it really is.
Stick Out Like A Sore Thumb
Copywriting is supposedly a creative writing style so be inspired and get noticed! I’ll bet that the person who originally proposed that web copy should be a long white page with large black fonts and reds and yellows for emphasis is doing something different now. If you follow the crowd, you’ll blend with them too and that’s a bad thing if we are selling something.
Write for Your Target Market
Trash that grammar book, writing for the web has it’s own set of rules. Foremost among them is get to the level of your target market and speak their language. Talk to them eye to eye. I’m sure there are not too many scientist and grammar teacher types surfing the web looking to buy stuff so we can safely ignore that market if we’re selling a make-money-from-home kind of eBook or a pair of booties for our little cuties.
Learn it from the Pros
I’m not referring to experts but to real people who are willing to part with their hard-earned bucks for something they can use (or think they can use). Forums are great places to learn copywriting. They are where the nitty-gritty gets doled out by the shovel full. As a bonus, the social network we establish may jumpstart our money-making efforts.
Now we have an idea why most web copies fall short of bringing home the bacon. Why, a lot of them even fail to get us to read past the first paragraph. Fortunately, we have hindsight and the basics for good copywriting. Go forth and get persuasive online.