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Web Design & Development

Performance Canvas

About Performance Canvas

Performance is a Financial Planning and Analysis software provider. They automate and innovate financial processes for organizations worldwide. As they provide their services to fortune 500 companies, they want to be able to portray visually online that they are reliable and able to deliver.


Their goal was to rebuild their website to be more SEO-ready as they plan to develop new leads and clients through this medium. They wanted their website to have a fresh look, better user experience, and at the same time, set the best practices for a website.

Carl Ocab Digital Marketing helped by redesigning their website to have it look more professional, modern, simple, and straightforward. The flow of the website was created hand in hand with their marketing team to ensure a setup that will provide a maximum and strong foundation for their SEO plans.

The functions that were set for their website are the ff.:

  • Membership Integration
  • Cross-Device Compatibility
  • Call-to-Action planning
    • Form Setup
      • Where leads’ channels are traceable
      • Ability to set and sift through leads that are being produced

Click here to visit Performance Canvas.

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