Website design is not just a matter of using latest web designing apps and media enriched content. It is also imperative to implement necessary search engine optimization incorporating social media in web sites for long term success.
Google, the undisputed king of online search, ranks web sites on the basis of their presence and image in social media sites. Hence, a web site owner needs to have a page in Facebook for his company not only for product promotion but also for higher ranking in search engine results.
As social media incorporation in SEO becomes crucial with time, SEO firms need to know how they can make the most out of popular social media services for their clients. Facebook, with a user base exceeding 700 million users worldwide is, undoubtedly, among the most sought after social media sites.
Last year, Facebook turned out to be most widely used term in Google and the company said its internal search jumped significantly. With the number of Facebook users going up everyday, this trend is likely to continue. Hence, an SEO Company streamlining its social media usage strategy should consider ways to utilize Facebook for SEO.
Web developers implementing social media centric SEO methods may face some hardships in getting Facebook pages appearing in top search engine results. You can try SEO Philippines. Filipinos are affordable to hire and yet, they are very internet savvy. They mastered effective Facebook Page optimization measures. Web developers may often find Facebook pages featuring their client brands not appearing in Google searches despite implementing optimization techniques.
In a well-known survey in 2010, nearly 200 reputed Fortune 500 brands having their pages in Facebook fared poorly in Google search results. Only 30 percent of those pages appeared in Google search results. This can be owing to several reasons, the main being Google and Facebook are, after all, competitors.
However, optimizing for external web search is not much complicated, this professional rivalry notwithstanding. Facebook pages that are ‘liked’ by majority of viewers have a higher chance of reaching out to maximum number of online users anyway. Developers should maintain parity when it comes to URLS and naming methods for getting traffic.
- Facebook pages should have multimedia content that are optimized properly. Tagging and naming Facebook images is also an important step, which is often overlooked by marketers. Web developers making client site pages on Facebook should also understand mindset and preference of web users. Facebook users usually do not like being redirected to another site for buying a product they are interested in. They want all information and services within their
- Optimization for Facebook can be a bit complicated for developers owing to the fact that Facebook’s AutoComplete results get affected by a number of factors. It gets affected by user preferences, their usage history etc.This can be both helpful and troublesome for businesses. This optimization is subject to change as per trends of Facebook users and it may be difficult to find a cohesive logic behind these changes at all.
- Web developers can cross link their Facebook pages with profiles in other social media sites to attract more users. This can help businesses in building multiple touch points with their customers.