Nowadays, the market is very competitive. Do you wonder how to get an edge over your competitors?
Don’t look too far, because Social Media Marketing (SMM) is the answer. In this page, we’ll give you a thorough explanation of what Social media marketing is about through these topics:
What is Social Media Marketing
Before anything else, let us help you understand what Social Media Marketing is about.
According to Wikipedia, SMM is a form of digital marketing to connect and engage with your audience through social media platforms. It involves creating, curating, and sharing content that will allow you to build communities with your consumers and draw in potential ones. Through social media marketing, customers can connect with each other to share their insights, needs, and wants with regards to your business. In 2014, business retailers saw a 133% increase in their revenues through social media marketing; that is why over 80% of business executives now identify social media as an essential part of their business.
Social Media Marketing vs Traditional Marketing
We know you just want your business to be known in the market with a budget, but how can you make sure that you spend on the right service given that there are so many choices in the industry. Here’s what you need to know:
Traditional Marketing is one of the most popular ways to market or advertise your products and services. But what is the traditional way of marketing? It involves print ads such as flyers and billboards as well as TV and radio ads.
On the other hand, social media marketing is the use of the Internet, particularly social media, to promote your products and services.
Traditional Marketing and Social Media Marketing share the same goals, what’s their difference? The latter is way cheaper than the former. The results are more visible, as well.
How Social Media Marketing Can Help You Reach Your Goals
Social media marketing is becoming more and more relevant for businesses nowadays– it helps you communicate with consumers and reach your marketing goals, such as:
- Generate leads
- Drive website traffic
- Reinforce brand awareness
- Strengthen social media presence
But how can it help you?
- Your Customers are on Social Media
- Social media has become part of our daily lives.
- It Creates Brand Loyalty
- Social Media Marketing is Cost-effective
With the use of various social media platforms, it has become easier for businesses to convey their brand message online.
Social Media Platforms To Utilize
Thinking of the social media platforms you will utilize might give you a hard time, because it is never easy. But to help you decide, we’ll provide you with some brief information about each social media channel. Keep on reading!
Facebook. Facebook is good for lead generation, and its advertising platform can be highly customized to reach and target a particular audience. It’s also great for building relationships showcasing your company’s human side and turning visitors and leads into loyal followers and customers. Other types of content work on Facebook as well, but the idea is to show a different side of your business.
Twitter. If your business is about urgency, then Twitter is the channel for you. You can utilize this channel to reach out to netizens with essential announcements, breaking news, and other messages that require immediateness. Twitter users are usually below the age of 50, and the content that works effectively is easy-to-understand textual content like a quotation, listicle, and how-to article. An image works better compared to video, but the text remains the best type of material for Twitter.
LinkedIn. This channel is basically the choice of B2B businesses, especially if their goal is to generate leads. Linkedin can help companies establish themselves as trusted leaders in their respective fields. In terms of demographics, it’s different from other social sites since its users usually age 30 to 49.
Youtube. Since YouTube is visually driven, it provides people with an exciting vibe making it a compelling channel. It’s watched worldwide, and individuals post videos with hopes to go viral. The key to using YouTube effectively is to feature your business product or service in a way where people can’t forget about it. With millions of YouTube users, the opportunity is set very high. The Youtube community is very competitive nowadays, so make sure your videos are of high quality. Just remember that nobody is going to watch a boring video.
Instagram. Instagram users are very engaged because the app is mobile-friendly, so this platform is great for introducing products and growing brand awareness. 70% of Instagram users have spent time looking up a brand on the platform. With enticing photos and brief videos, IG allows you to promote your brand and product in an authentic and friendly way without the need for hardcore selling.
These are just some tips for you to start doing your own social media management. However, if you need help with it, we are here to create and manage your social media page! We offer Social Media Management Services. Let us handle your social media pages so you can focus on handling other important tasks in your business.
Now let’s talk about our process, so that you can see why you should choose us!
Social Media Management Process
Our team meticulously plan how to achieve your social media marketing goals, and to give you an overview
Phase 1: Goal Setting
To come up with the best online campaign we can provide for your business, we will study your brand thoroughly to identify your goals and needs.
Phase 2: Identifying Social Media Strategy
There are lots of social media marketing strategies to use for a brand. However, we will use the ones that will work best for you that align with your business to fulfill your goals and needs.
Phase 3: Content Planning
Social media marketing includes activities such as posting texts, images, videos, and other content driving audience engagement. We make sure that the posts are engagement-building and not dull. That’s why we put a lot of effort together with our design team. Even the captions will be provided by us, so once the graphic designs are already produced, we will write a catchy caption for your social media posts that will drive engagement and gain attention.
Phase 4: Client Review
Now that we’ve generated content for your online marketing campaign, it’s time for you to review the content we’ve come up with and decide the changes you want to implicate.
Phase 6: Posting
Once we get the go signal from you, we will proceed in launching the content. No worries, because we are updated with the digital marketing trends as well as consumer behavior, so we know when is the best time to post.
- And the process goes over and over again until your contract ends. Not only that, because we also have other inclusions for you aside from engaging content, such as:
- Google maps and Waze installation – Your business needs to be located, and we’re here to make your business visible and accessible through Google maps.
- Chatbot integration – We can install a chatbot for your page, so that people can get instant replies for some common questions about your business.
- Influencer Marketing – We’ll look for relevant influencers in your industry and let them post about your business.
- Page Verification – We will handle the verification of your page.
- Daily page maintenance – We will keep an eye on your page daily and make sure that everything is running smoothly.
Social media management is essential for a business to survive in the current market. All kinds of people from different walks of life can be found online on any social media platform. So, make sure that you can get ahead of your competition and avail of our services now.
Fill out the form below to get a call from our business growth specialist!