If you’ve been a long time subscriber to my blog or if you’ve been to seminars where I’ve spoken, you might have noticed that I always emphasize that I treat my blog as a business – not just a hobby or a get rich quick scheme.
Businesses have processes. If you did something out of order, these might mean thousands of dollars lost.
For example, have you ever been to McDonalds? (weird question, who haven’t?)
Do you remember the time when you ordered a Bigmac? Their next question would be…
“Would you like fries with that?” You say yes then…
“Would you like a large Coke?” You say yes then…
“Would you like to add 2 apple pies for just $1?” You’d think “Why not? I already spent $6 so $1 won’t hurt”
What you’ve done is order a complete meal but actually, you’ve gone through the whole process called “Upsell”
And this “process” is responsible for making McDonalds an extra $19 million dollar/day!
Now what would happen if…
You order a Bigmac then they ask…
“Would you like to add 2 apple pies for just $1?”
It doesn’t make sense because you want to have desert after your meal.
This also applies to internet marketing
Mike Filsaime made an extra $749,820 by adding one page to a product he sold for $97. He went from selling a $97 product to an $897 product.
But sometimes, when someone “upsells” us something we feel that the guy wants to make more money from us – that’s because they are not doing it right.
When McDonalds did it, we felt great. Why?
That’s what Anik Singal and Mike Filsaime discusses at Launch Tree.
They discuss it in a report and a fun (really) video – by the way, it’s all free, no catch.
But what if, I don’t have a product to sell – or haven’t started online yet?
As Anik puts it…
“If you haven’t started online yet – this is the perfect chance to eliminate all the bad beliefs you have.
Start the RIGHT WAY and start FAST”
Check it out (I vouch for it)