This article is guest posted by Mahesh Kale.
Writing for web is different than other types of writing. The quality of content matters more than anything on your site. And instead of defining your own definition of quality content let your visitors do the job. Visitors don’t read on the Web; instead they scan the pages, find what they want and leave the site. You’ve to tweak your content in such way that they’ll keep visiting your site. But how you can do that?
So without any more introductory paragraphs, let’s get into it with the techniques of writing quality content for the web:
The theme of your topic should be easily visible and knowable. Your topic should be easily locatable by search engines. Do your research for the topic & relevant keywords. Always keep your users in mind. Think about which information they are looking for. If you’re writing for blog, then you should avoid reblogging.
Headlines, Main idea
Write descriptive and compelling headlines. Always keep in mind the main idea of the article. Make a habit of writing the main idea at the top of the screen and the supporting information below it. Try to limit one idea to one paragraph. Edit out the superfluous information from your article.
If your article uses graphic then make sure it supplements your writing. Align it as per the needs of the content. Image should not be meaningless and distracting to users. Avoid using large-file size images. Use the “Save for Web” option in Photoshop.
Most of the important facts can be written in summary. While writing concise summary use the bullet points for main points. Don’t forget the conclusion; it makes much bigger impact than any of your descriptive paragraph.
Any complex information in the article should be logically organized. Give detail information wherever necessary. If you’re using any technical terms, then you should properly elaborate on it.
Make a good structure of your content & website. Your content should be easily navigable. Do include sitemaps; achieve pages in your blog or website.
Before You Proof-Read
Check your article with spell-checker. Break the article into short paragraphs if needed. Use white space between the paragraphs to enhance the readability.
These are just tips for you to get started in writing for web. If you make habit of it, you’ll definitely improve while writing for web. As per the research, there is simple shortcut to write for the web. Just follow the steps below while writing anything for web.
- Write content keeping users in mind
- Make your content short & sweet
- Write the factual information
It takes work and focus, but the effort will make you a more productive writer.