SEO Specialist
1-2 years of experience
Salary: Monthly (20,000 – 30,000.00)
Job Type: Full-time – Remote
Job Description
As an SEO Specialist at Carl Ocab Digital Marketing Inc., you will play a key role in improving our clients’ online visibility, organic search rankings, and overall website performance through effective, data-driven SEO strategies. You will be responsible for implementing and optimizing SEO campaigns that drive organic traffic, enhance search engine visibility, and support our clients’ business objectives.
You will work closely with the SEO, content, and web development teams to conduct website audits, perform keyword research, implement on-page and technical SEO improvements, and monitor campaign performance. This role is ideal for someone who is analytical, detail-oriented, proactive, and passionate about staying updated with the latest SEO trends and search engine algorithms.
Key Responsibilities
SEO Strategy & Implementation
- Develop and execute SEO strategies aligned with client goals and business objectives.
- Conduct comprehensive website audits to identify SEO issues and opportunities for improvement.
- Implement on-page, off-page, and technical SEO best practices to improve website performance.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
Keyword Research & On-Page Optimization
- Perform keyword research and analysis to identify relevant, high-value search terms.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking structures.
- Analyze search intent and recommend content improvements to increase organic visibility.
- Collaborate with content writers to ensure articles, landing pages, and website content follow SEO best practices.
Technical SEO
- Identify and address technical SEO issues related to crawling, indexing, site architecture, and website performance.
- Monitor website health using Google Search Console and other SEO auditing tools.
- Review XML sitemaps, robots.txt files, canonical tags, redirects, and structured data implementation.
- Coordinate with web developers to resolve technical SEO issues and improve website usability.
Off-Page SEO & Link Building
- Support ethical, white-hat link-building strategies to strengthen website authority and organic visibility.
- Analyze competitor backlink profiles and identify potential link-building opportunities.
- Coordinate with link builders to ensure backlink quality, relevance, and proper anchor text usage.
- Monitor backlink profiles and identify potentially harmful or low-quality links.
SEO Analytics & Reporting
- Track and analyze organic traffic, keyword rankings, impressions, clicks, and other SEO performance metrics.
- Utilize Google Analytics 4 (GA4), Google Search Console, and other SEO tools to evaluate campaign performance.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Identify opportunities for continuous optimization based on website data and campaign results.
Collaboration & Professionalism
- Collaborate with SEO specialists, content writers, link builders, and web developers to achieve campaign objectives.
- Attend regular team meetings, goal-setting discussions, and campaign performance reviews.
- Communicate SEO findings, recommendations, and progress updates to the immediate supervisor or department head.
- Manage assigned tasks and deadlines while maintaining accuracy and quality.
- Uphold company policies and maintain professionalism in all communications.
Qualifications & Requirements
- 1–2 years of hands-on experience in SEO, digital marketing, or a related role.
- Solid understanding of on-page, off-page, and technical SEO principles.
- Experience in handling Google Data Studio is an advantage
- Experience conducting keyword research, website audits, and competitor analysis.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Working knowledge of Google Analytics 4 (GA4) and Google Search Console.
- Familiarity with website optimization, internal linking, meta tags, and SEO content strategies.
- Basic understanding of HTML, CSS, and content management systems such as WordPress is an advantage.
- Strong analytical, problem-solving, and research skills.
- Excellent written and verbal English communication skills.
- Highly organized, detail-oriented, and capable of managing multiple SEO campaigns simultaneously.
- Ability to work independently and collaborate effectively with cross-functional teams in a remote work environment.
- Willingness to learn, adapt, and stay updated with evolving SEO practices.
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field (preferred but not required).
