Offers “affordable” packages of P10,000, P20,000, etc. Ask yourself, is it really affordable if you don’t get results?
Uses vague and technical-sounding terms to sound good. Words like “Robots.txt generation” and “Google Analytics integration.” However, in reality, a good SEO specialist can do this in just under 5 minutes.
Guarantees #1 ranking on Google. Sketchy SEO companies that say that they have a “special relationship” with Google and offers priority submission and the like. Read more about it here.
Offers a one-size-fits all SEO campaigns without considering your business’ objectives.
Since they won’t be able to reach their over promises, some may resort to giving you fake results by directing bots to your site so that it appears that you’re getting more visitors. Remember, always look for results–may it be leads, results, and/or rankings.