Pay Per Click Campaign (PPC)
A pay per click campaign, when done right, offers so much bang for your bizzo! Why? It’s fast, it targets and obtains ready-to-buy customers, and most of all, it’s cost-effective!
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Services - Digital Ads
Benefits of PPC Optimisation
Through these improvements, your paid advertising campaigns will more effectively attract attention and fuel meaningful engagement and conversions.
Precise Targeting
For more conversions, our ad campaigns focus on your website and social media’s most frequent visitors! Through retargeting, you can also produce the highest and most satisfying Return on Ad Spend (ROAS), but one crucial variable in this includes the industry, platform, and market.
Cost-Effective
You have control over how much or how little your budget is. With pay per click campaigns, you also have control where, when and how your ads can appear in Google and other search engines.
Customisable
We will guide your target audience as they experience the buyer’s journey with the help of tools such as Google Ads and Analytics. One advantage of digital marketing is that you can gather massive amounts of data that you can utilise to improve and customise campaigns and better match users.
Greater Brand Awareness
PPC ads can eventually help your brand become more recognisable. Brand visibility can also help build your business’s reputation online.
Scalability and Growth
We can grow with your business. In the process, we are also dedicated to bettering your advertising efforts with ongoing A/B testing. Small tweaks and adjustments can make a big difference in campaign results!
Medilinx
Collaborated to produce SEO-optimized content promoting Medi Linx’s different packages and procedures and a responsive website that makes scheduling more accessible.
Awesome Hotel
Produced a responsive website for hospitality to help convert prospects into leads and SEO-optimized content promoting the client’s latest and enticing promotions and offerings.
Co&Co
Designed and executed a high-value, smooth website for a leasing space, that is informative, easy to navigate, and user-focused.
Don’t take our word for it, read what our clients have to say.
"Questionnaire at the start of the project helped us narrow down what we wanted and they were able to deliver. "
Very efficient to work with. No major revisions when they sent us initial look. Quick to respond to our concerns.
"Questionnaire at the start of the project helped us narrow down what we wanted and they were able to deliver. "
Very efficient to work with. No major revisions when they sent us initial look. Quick to respond to our concerns.
"They are going to stick with you in every step of the way and what we like most is that they never miss a deadline"
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They are going to stick with you in every step of the way and what we like most is that they never miss a deadline"
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They understood our needs and even made suggestions to better achieve our desired results."
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They understood our needs and even made suggestions to better achieve our desired results."
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
Get Quality PPC Services in Australia With Us Today!
At Carl Ocab Digital Marketing, we offer more than paid advertising and digital marketing services—we offer peace of mind, convenience, and a holistic approach to digital marketing. Contact us today to book a consultation!
Services - ADS Middle Form
Meet Our Team
You don't want to just jump right into SMM work and adjust along the way.
Let’s take a quick look at each team involved in the process.
Administrator
The Administrator team is the backbone of our agency's daily operations. They communicate with clients, handle finances, manage schedules, and do other administrative tasks.
SEO Team
The SEO team is Carl Ocab Digital Marketing's primary operation. They execute different SEO strategies to achieve clients' business goals and needs.
SMM Team
The SMM team knows social media platforms like the back of their hand. They use social media to drive lead generation and conversions and produce content that resonates with their target audience.
Design Team
The Design Team develops visuals that transform concepts into captivating images bound to catch the eye and make an impression on our clients' audiences. The team crafts compelling visuals that help enhance our clients' brand identity and elevate their message.
Development Team
The Development team creates responsive, user-friendly websites tailored to your business objectives. They also work on front-end design, back-end development, and ongoing website maintenance.
Our Founder, Carl Ocab, on DZRH
Bringing PPC Ads in the Philippines to the next level
Carl Ocab Digital Marketing is committed to providing top-notch digital marketing services. This is why our mission is to bring PPC ads in the Philippines to the next level. Arguably, the best thing about PPC ads is that they give you a better and more precise audience and market targeting than old-school advertising. With digital ads, businesses can specifically choose and narrow down audience groups, as well as set certain parameters and keywords. Your company and our agency can team up and run campaigns that will bring value to your business. From setting goals, and analyzing the industry and competitors to strategizing and development, you can convert audience and clicks into leads, downloads, purchases, you name it! We implement a thorough step-by-step PPC ads strategy throughout the campaign to make sure your business stays on top of the game. Through Carl Ocab Digital Marketing’s aggressive data-driven approach to online paid advertising, we can make the impossible possible.
In this interview, our founder, Carl Ocab, talks about digital marketing and SEO and how most online marketing strategies work well cohesively.
Our 3-Phase Paid Ads Process
We have a comprehensive Social Media Management process that will ensure your brand’s online presence is optimized for success:
Phase 1:
Landing Page Analysis
Phase 2:
Planning
Phase 3:
Execution
After your approval, we will start your ads campaign!
Our 3-Phase Paid Ads Process
We have a comprehensive Social Media Management process that will ensure your brand’s online presence is optimized for success:
Landing Page Analysis
We will analyze your website to ensure our ads are coherent and relevant to your landing pages. This will ensure we get good quality scores with our keywords and ads.
Planning
After the analysis, we will create an ads strategy (including target audience, placements, etc.) for your approval.
Execution
After your approval, we will start your ads campaign!
Phase 2:
Social Media Strategy
Our team will develop customized social media plans aligning with your brand’s identity and target audience.
FAQs
What is the point of pay-per-click?
Pay-per-click advertising helps in directing traffic to websites. The advertiser pays the ad publisher (usually, this is done on a platform like, for example, Meta)
Is pay per click viable?
Yes, it is! According to Baremetrics, pay per click ads increase website traffic by 300% and help improve brand awareness by 80%!
How can paid ads help my business?
Paid ads can help your bizzo by helping you reach your target audience faster and better, allowing quick improvements for your campaigns because of access to data and analytics and long-term, cementing your brand’s reputation.
How much will a paid ad campaign cost?
The cost of your ad campaign will depend on the following factors:
- Your budget for the campaign
- The industry of your client
- Current trends
- The platform you are currently using
- Level of competition within the industry
- The rate of your online advertisement (cost per click, also known as CPC)
Which platform is the best to advertise in?
This will depend on your business goals, and who your target audience is. For example, if your clients are B2B companies that need leads, you can create “search ads” that show up on search results.
Do I have to have my own ads account?
Yes. We prefer that you have your own ads account so that the payment for the ad spend is made directly to you. If you don’t have an ads account yet, it’s no problem! That’s why we’re here!
