When you start working with Carl Ocab Internet Marketing, you will see that we don’t just design beautiful websites, but we also design websites that get you results. In fact, getting you results is our main focus. What is beauty without depth, right? Fill up the form and we’ll get back to you in 24 hours or less.
Why Your Business Should Have a Website
“If your business is not on the internet, then your business will be out of business.” – Bill Gates
Nowadays, almost everyone understands the significance of having an online presence. Prospects are looking to connect with companies digitally more than ever. That being said, establishing an online presence through a website, blog, or social media provides an excellent way for marketing your brand.
A plethora of researches have demonstrated the advantages that can be reaped by businesses when they are available online–accessibility, easier and more affordable brand marketing compared to traditional schemes, greater audience reach, increase in customer base, and improved customer service through direct interaction.
“My Business Is Already on Facebook and Instagram, Why Do I Still Need a Website?”
This is probably one of the most commonly asked questions, particularly of business owners who are already doing well on their Facebook Page or Instagram account.
1. Algorithm changes can affect your visibility
The truth is, social networks always update their account rules and algorithms. You may find out all of a sudden that your page becomes less visible to users’ feeds. A lot of business pages experienced this when Facebook recently adjusted its algorithms. They could do nothing but complain and accept the new policies. Even worse, what if the social channel you’re depending on loses its fame and shuts down? What if they flag or suspend your page? Apparently, all your investments (time, energy and finances) will be put into waste.
Creating a website lets people know that there is a certain go-to where they can find anything and everything about your business. This is where they get to read relevant contents and learn more about your company. All of these things are crucial in building authority. Without a website, you’re on the verge of losing prospects.
With a website, you can have more leeway to communicate with your audience. You can include tab/s where prospects can easily make inquiries, book, and settle payments. These all are either difficult to input or merely unavailable to social media pages.
As David Mulcahy, founder of Conversion Strategies, articulates it:
“A website is the hub of your online presence and social media is (simply) a marketing tool.”
Remember that it’s always smarter to invest in something you own rather than to build on someone else’s land. Time will come where respective owner/s would want to change rules and this could greatly affect your business. This is the reason why professional marketers highly recommend companies to invest in a website and subsequently utilize social media to further grow your business.
Pros & Cons of Freelancers, In-House, and Web Design Companies
People may have already recognized the value of having a website yet there are quite a few individuals who are not that particular with whom they have to run to once they’ve decided to put up a business website. Business people, especially those who are not well-versed with technology, are possibly too busy to study and/or create a web design on their own. If you’re one of them, know that there are basically three options available for you:
- Hiring a Freelancer
- Doing it In-House
- Hiring a Web Design Company
But before you choose to hire one, it’s important to weigh their pros and cons to identify what best suits your needs for a professionally designed website.
1. Freelance Web Designers
Businesses often approach a freelancer, typically someone they know or referred to them. Usually, a freelancer is a single person with a little knowledge of designing, HTML and some scripting.
Schedule Flexibility – Clients can easily tap freelancers as they tend to accept more projects. They have an ample amount of time to work on deals (that is if they can manage their time well, especially if they have numerous clients for a certain period).
Affordability – Freelancer often works alone and clients only need to pay him solely.
Personal Distractions – This is usually the biggest challenge for freelancers. Since they work on their own pace, it is nothing but easy to get distracted and procrastinate.
Inconsistency and Commitment Issues – Again, freelancers are fond of accepting numerous projects. And when time doesn’t allow them to perform multiple works, they are likely to prioritize a client who pays better than you do. Worse than suffering from an undesirable output is expecting an output and receiving nothing at all.
Support – As mentioned earlier, freelancers usually work alone. In case you need any urgent support and they are unavailable for any reason, you are stuck.
2. In-House Web Designers
In-house designers typically refer to designers hired by companies to design specifically for their business alone.
Communication – Face-to-face conversation can offer more engagement between staffs working on the same project. This is certainly vital in propelling progress and can help create new strength leading to bigger ideas.
Total Control – Since it’s in-house, the upper department and/ or the whole organization have the total control of whether or not the staffs are able to perform their tasks. More than that, confidential information is likely to be kept. Business may require the in-house to sign a non-compete contract so they can prevent staffs from taking ideas as they decide to leave the company.
Range of Time – Getting an in-house department means you need to advertise, interview, hire and also provide training to your personnel. All these procedures can be time-consuming and costly before you find the right staff for your department.
Quality – Output quality can easily be compromised as finding quality talents can be tough. Chances are web design is not the expertise of companies that hire in-house staffs. Having said that, they may not be able to choose the right people for the position. Moreover, most of the top talents may already be employed by web design companies.
Cost – Hiring an in-house staff implies the need to manage payment including vacation, sick leave, and the inevitable raise. More than that, if works aren’t really of great quality, chances are you have to hire yet another staff or outsource web designer companies instead. In this case, the cost only doubles.
3. Web Design Company
A web design company is usually a team of full-time individuals with refined expertise on web designing.
Expertise – Web design companies are generally capable of recruiting experts with deeper experience. Since they are working in their specialized field, they have a wider knowledge of the subject/s which will greatly benefit the quality of your project.
Excellent Project Management – Outsourcing projects guarantees that there are no unscheduled stops like vacation breaks, sickness or scrambling for a replacement on long service leave.
Support – With a full-fledged website design company, you are assured of at least basic support at any point in time.
What to Look For in a Web Design Company in the Philippines
1. Contract – Securing a contract could be the most crucial part of every business. This written document aims to protect the needs of the client and the web design company. It outlines the full understanding of the business relationship and scope of the work so there would be no misunderstandings from any party down the road.
2. Registration and License – Before you sign a business deal, it is important to consider if the company you’ll be doing business with operates securely and legally. A registered business name implies that a certain business is protected and more credible.
3. Excellent Reputation – Do some research for you to know if a company sets a good reputation towards their business. The first thing you need to do is to check it by its name on Google. Google will show the results about that company, both negative and positive. Don’t forget to check the company’s official site, too. Check online reviews, especially client testimonials.
4. Transparency – For every service offered, transparency matters. As a client, you’ll know that a web design company is transparent if it discloses full, accurate, and timely information about the project collaboration. All its terms and measures should be fair and clear from the very start, ensuring that it doesn’t have any hidden agendas and condition.
5. Reasonable Prices – You’ll know it’s a reasonable price from a web design company once you see the result. Unfortunately, you can’t simply pull out your payment upon realizing that a company’s output for your project is not worth your investment. Nevertheless, what you can do instead is rely on the projects that certain web design company has previously worked on. Let them discuss projects (ideally similar to the project you’ll be needing their help with) they’ve handled before, the time frame they needed, and the results they created. To be more sure, you can also ask directly their clients; in this way, you’ll be able to check their background thus making you decide if you’ll push through with the partnership.
Get a Website That Converts
At Carl Ocab, we’re a firm believer that beauty and purpose must go hand in hand. What’s the use gorgeous design anyway if you can’t convert those web visitors into customers? That’s the reason why we don’t settle for anything less than brilliant designs with impressive functionality which typically surpass our clients’ expectations.
As a promising web design and development company in the Philippines, Carl Ocab Internet Marketing Services takes the hassle out of designing, building and maintaining websites. We have worked for clients of all sorts, locally and internationally! Whatever your digital requirements are, we deliver customized solutions to match your needs just perfectly!
We are a full-service internet marketing agency that comes with years of proven experience. Led by Carl (formerly the 13-year old kidblogger), our company houses a certified team of professionals with expertise in delineating, establishing and executing objectives.
Discover how we surpass your expectations and enhance your online presence! We find pride in executing principled practices by taking intelligent decisions based on data, insights, and analytics that help us bring guaranteed results!