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It’s All In The Brand

under Marketing

By Carl on May 4, 2007

The internet is a very, very, very wide place. Imagine 2 blogs are born every second (That was according to cnet on august 7, 06) so let’s say 7 blogs are created every second as of this march. With all those blogs around you, ask yourself “will people be able to see yours�?? Mostly won’t, the power of branding now enters

Think about successful bloggers with their brand. Take these for example:

John Chow – The “Evil�? One
Darren Rowse – The ProBlogger
Brian Clark – The CopyBlogger
Wendy Piersall – The Emom

Get what I mean? Branding I can say is one of the most important things that you should take note on an online business. Heck, even offline!

Creating your own brand is not that easy, it may give you headaches at times but don’t rush it! Some things cannot be easily undone. Take care of your brand.

Let’s say m&m’s. What’s with them anyway?! What makes them so popular even though many chocolates taste better than them? Well, ever heard of this: “Chocolate melts in your mouth, not in your hand�? Do m&m’s chocolate melt in your hand? Nahhhh!! (Of course, if your hand is full of nasty dribble due to the tasty coat of m&m, maybe it’s time to say that it will melt in your hand ) That’s how they wish to be remembered! But keep in mind to always stick to your brand and hold on with your promises because branding isn’t just the logo, color or design. Your brand is also your business’ attitude, character and personality.

Try making one for yourself. How about using a code name when commenting (kidblogger ) or just the way you talk. Invent new things that would give interest and curiosity to people to stand out.