SEO Tips for Utilising Facebook For Online Businesses
This make money online article is guest posted by WebGuru India
Website design is not just a matter of using latest web designing apps and media enriched content. It is also imperative to implement necessary search engine optimization incorporating social media in web sites for long term success.
Google, the undisputed king of online search, ranks web sites on the basis of their presence and image in social media sites. Hence, a web site owner needs to have a page in Facebook for his company not only for product promotion but also for higher ranking in search engine results.
As social media incorporation in SEO becomes crucial with time, SEO firms need to know how they can make the most out of popular social media services for their clients. Facebook, with a user base exceeding 700 million users worldwide is, undoubtedly, among the most sought after social media sites.
Last year, Facebook turned out to be most widely used term in Google and the company said its internal search jumped significantly. With the number of Facebook users going up everyday, this trend is likely to continue. Hence, an SEO Company streamlining its social media usage strategy should consider ways to utilize Facebook for SEO.
Web developers implementing social media centric SEO methods may face some hardships in getting Facebook pages appearing in top search engine results. They need to master effective Facebook Page optimization measures. Web developers may often find Facebook pages featuring their client brands not appearing in Google searches despite implementing optimization techniques.
In a well-known survey in 2010, nearly 200 reputed Fortune 500 brands having their pages in Facebook fared poorly in Google search results. Only 30 percent of those pages appeared in Google search results. This can be owing to several reasons, the main being Google and Facebook are, after all, competitors.
However, optimizing for external web search is not much complicated, this professional rivalry notwithstanding. Facebook pages that are ‘liked’ by majority of viewers have a higher chance of reaching out to maximum number of online users anyway. Developers should maintain parity when it comes to URLS and naming methods for getting traffic.
- Facebook pages should have multimedia content that are optimized properly. Tagging and naming Facebook images is also an important step, which is often overlooked by marketers. Web developers making client site pages on Facebook should also understand mindset and preference of web users. Facebook users usually do not like being redirected to another site for buying a product they are interested in. They want all information and services within their
- Optimization for Facebook can be a bit complicated for developers owing to the fact that Facebook’s AutoComplete results get affected by a number of factors. It gets affected by user preferences, their usage history etc.This can be both helpful and troublesome for businesses. This optimization is subject to change as per trends of Facebook users and it may be difficult to find a cohesive logic behind these changes at all.
- Web developers can cross link their Facebook pages with profiles in other social media sites to attract more users. This can help businesses in building multiple touch points with their customers.
WebGuru India is a website design company based in India, offering high-quality and cost-effective website design and website development solutions to people worldwide. The company has authored several articles on web design, logo design, Flash design, SEO services etc, providing updated information on technological developments and advancements.
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October 28, 2011 11:30 AM
9 Comments Add yours
October 31, 2011
3:52 am #comment-1
Thanks for this post … it really made me go back and look at my fan page and realize that i need to do some more optimization.
November 7, 2011
5:35 pm #comment-2
I don’t like to utilize Facebook for SEO, because only Facebook makes money in ads. Unlike Google, who allows bloggers to make money through adsense. I’d better sign up in Google+
November 8, 2011
10:03 pm #comment-3
I don’t even have a facebook page yet. It seems that facebook pages rank well in search engines, but I guess it would be more difficult to rank for competitive niches like IM for example.
Franck
November 11, 2011
12:07 am #comment-4
Now google is crow in facebook. Facebook is big social network online.
November 14, 2011
10:27 am #comment-5
Great… i’d better optimize my FB Page. I also notice, more traffic into my websites comes from Social Media. thanks Helen.
December 7, 2011
9:24 am #comment-6
According to Matt Cutts, the new algorithms will give weight to social media sites like Facebook and Twitter, especially if they are authority sites.
BUT, it won’t work if the FB page has too little traffic or the Twitter account isn’t very influential.
By the way, FB pages are NoFollow. It doesn’t give you any link juice. However, it still delivers traffic to your page so it’s still useful. And it gives signals that your website can be trusted.
December 27, 2011
4:50 pm #comment-7
don’t even have a facebook page yet. It seems that facebook pages rank well in search engines, but I guess it would be more difficult to rank for competitive niches like IM for example.
December 31, 2011
4:03 pm #comment-8
Add wings to your online business by using a technique called SEO. SEO acronym for Search Engine Optimization helps to boost your website’s visibility in hopes of receiving natural or organic, traffic from search results. It is a tool that helps to increase quality traffic to your websites resulting
March 18, 2012
5:58 pm #comment-9
Yes this is absolutely right. Social site really helps us a lot in making our site move to the top of google search.