What Can Rocky Teach Us About Internet Marketing?

This article is guest posted by Jason Tarasi.

“Your idea will never work and I see absolutely no reason why people will have any interest in something like this….”

These were only words, but the meaning behind them cut into my soul and stabbed at my heart.

Well over ten years ago when I first stepped cautiously into the online marketing arena, I allowed someone I considered an expert to crush my dreams and make me question my self worth.

Since I trusted this man and took his word as gospel, I foolishly gave up on my idea that I believed had so much potential, and moved on.

Several months later, I learned this “expert” was in fact a fraud who had not only been feeding his hollow lies to me, but others who had placed their trust in him as well. Much to my dismay, I also discovered that another marketer had used an idea exactly like mine to start a business that became wildly successful.

I was ok with all of this, except for random urges to put my head in a microwave oven. One day while contemplating if I should nuke my head on high or medium power, a revelation came to me – In order to succeed at anything in life, I had to learn to trust myself.

This revelation would become the basis of my success over the next ten years, and it has never failed me to this day. The trust I have in myself has never waivered. There were times I made bad decisions, but I always used those failures as a learning experience.

This is why I have always maintained that the biggest secret to Internet marketing is your mindset. If you believe you are destined to fail, you undoubtedly will.

One of my favorite quotes about achieving success and believing in yourself was given by none other than punch drunk Rocky Balboa:

“The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! But until you start believing in yourself, ya ain’t gonna have a life.”

Marketing online takes resolve and it takes guts. Most of all, it forces you to put aside your fears and learn from your failures in order to keep moving forward. That is the only way to be successful in this business.

If you can’t trust yourself to make decisions, then who else can you trust? There will always be someone out there who doubts you and your ideas. Never let that person be you.

Believe in yourself and success will surely follow.

Warmly,
Jason Tarasi

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