This is a guest post by Chetan Chauhan.
We, bloggers, are normally so busy writing articles and finding new traffic sources for our blogs that we forget that we already have some traffic coming to our blogs. And these visitors should be treated well so that they subscribe to our blogs.
Over 90% of bloggers find it difficult to increase their blog readers just because they don’t concentrate on converting their visitors to subscribers. So I formulated a 5 step plan that shows how to convert your visitors into readers.
#1 Attention: Draw Their Attention To Where You Want
The moment a visitors arrives, his attention should be drawn to your articles’ Titles. Its the articles that would make them your subscribers, not some Adsense or other type of advertisements.
#2 Interest: Show Them You Can Solve Their Problems
The visitor would only subscribe if you are able to clearly show how you can help him/her. This can be done in the following ways:
- Focus On Benefits, Not Features: In the article Titles don’t stress on features or the information, but the benefits. More people would read your article if it’s Title shows how the article can benefit him/her.
- Keep Them Glued To Your Articles: Long paragraphs look really boring, so keep them short. Enlist the benefits or information since lists are far more easy to read than paragraphs. Also, don’t forget to use Bold and Heading tags wherever necessary.
#3 Navigation: Give Them A Reason To Stay On Your Blog
You should make sure that your visitors find what they are really looking for. The navigation structure of your blog should be user friendly. Make sure all your popular posts are easily visible to the visitors. This would give him more helpful information and thus a reason to stay on your own blog.
#4 Trust: Make Them Understand You Are Behind The Blog
Trust is another factor that would give your visitor a reason to subscribe to your blog. In order to gain his/her trust, make sure you have an About page or an About widget on your blog, preferably with a photo of yours. Knowing that the blog is run by a living person and not by some script, he/she is more likely to subscribe.
#5 Action: Tell Them How To Subscribe, Simple
The last step, give your visitors easy options to subscribe. Remind them that they can easily subscribe to the future updates of your blog. Try to include subscriptions options right below the articles so that they see it every time they visit any of your article pages.
Also, don’t just put a link saying “Subscribe To RSS”. Many visitors might not know what is RSS. Instead, try something like “Subscribe To Our Future Updates” or “Get Future Posts Free”.
To summarize all this, don’t make your blog for search engines or for advertisements. Make your blog for your visitors. Trust is what would make them subscribe to you and, probably, buy from you. And trust is gained by giving your visitors what they want, by truly
Chetan Chauhan is the author of Page Rank Gameplan, a report on how to increase page rank.
how to increase page rank.