Forget about blending your ads, disregard the heat map, toss away Joel Comm’s book. Don’t bother reading those tips dished out by make money online bloggers who have never even seen a Google checque.
If you want to make money with AdSense, read closely.
Simple sites make more money with AdSense
How do these sites look? Scroll below.
These sites are pretty clear-cut. There are no clutters and they don’t confuse the visitors. They don’t offer 97 or so options.
I did post about this in “Tighten your page and get 20-30% AdSense CTR” four months back. After that article, I redesigned my sites – further stretching their simplicity. Well, the result was an even better CTR.
It was not without a model. I followed closely the sites of the real AdSense gurus. And one of them is Michael Green. Michael, an internet marketer par excellence, is also a Conservative Member of the Parliament (UK).
Michael’s site is earning six figures monthly. Well, yes the traffic is already there. But the point is you have to convert that traffic into clicks.
Michael made his site incredibly simple that his CTR went to an amazing 30-40%.
Look at his site:
Here’s another example of a website that rakes in tons of AdSense money:
Now you know what a simple site looks. Yes, it’s on the edge of being ugly!
But do YOU care if it brings in 5 to 10 times more than your current earnings?
Ha!Ha! I feel your pain if you do a complete overhaul of your beautiful site.
If you still doubt that simple sites make more AdSense money than your 3 columned blog, why not try typing www.google.com? The site is the mother of all the simple sites. It collected tons of clicks in 2006.
Look at the Google site again. Ridiculously simple. While its competitors were busy converting their sites into a doorway of all information, Google concentrated on being simple. A plain logo and no banners. Content on the left and money ads on the right. Hey! there are even ads on the left.
The Google visitor is left with only a few choices. It’s either the content on the left or the persuasive ad on the right. The visitor is always in a hurry and decides quickly which makes Google’s CTR shoot thru the roof.
Follow Google’s example. Why have we not done this before? Google is showing us how it makes tons of money.
ZingWat - Make Money Online says
This is definitely some really good info. I have Adsense on my site so I could definitely use some of this advice for it. Thanks!
Agent 001 says
Hey I use adsense but my earnings are very less.Your article will be great use for me .Thanks.
Sorry to burst someones bubble…
But the are MFA (made for adsense) sites and are no longer allowed per Google TOS… Can you spell “banned”?
Make Money Online | David Elefant says
Of course you need a good amount of traffic to recieve any decent income from adsense. Most clicks seem to average $0.25 on my sites though once in a while they can be $1 plus.
Your first example is Michael Green’s Forum which has good traffic but most visitors are internet marketers who have adsense blindeness and don’t convert well.
The second example is a MFA site which does not meet Google’s TOS as there is no content. They will close this persons adsense account one day.
In the end you need a large amount of traffic and to rotate the ad placement and colors to prevent ad blindness.
Mani Karthik says
What you said makes some sense Alan,
But there is a risk of making your site an MFA making it incredibly minimalistic highlighting the ads.
Yes the money would come in, but I wouldnt dare to do it on my flagship projects. Probably I’d open a new site with a MFA look.
Been a while before someone talked about AdSense thanks!
Well, your advice should only be followed by normal websites and not blogs. If we were to follow it on blogs, we wouldn’t get any readers at all. Yes, more CTR does mean more money, but it also effectively means loosing readers to another blog…
Flat Stomach Advice says
The key is to not overdo it. Provide useful content to your visitors and make the design of your site simple.
Man this is insane…. But I think mfa is now banned
gee.. why don’t i think of that.. :)
I have noticed this awhile back but it what comes to my mind is that won’t it make the visitors not come back? If they do not find your blog appealing.
I guess this is common sense… if you know you’ll lose your readers if you fill your blog with nothing but ads, why would you do that.. we can do site optimization wherein we place the ads on their proper positions, produce good content and make our blog’s design simple.. its not easy to do but I guess when done correctly will produce good results
me? just a $2.00+ plus everyday,
paid to blog programs is the best monetization
I did not get the 20-30% CTR, but it doubled my current CTR when I converted my blog to 2-column simple design. Thanks for the advise!
Michael Dunlop says
Good advice, i just don’t like to put adsense on my sites as i want my visitors to be my friends ;-)
Don James - The Agile Marketer says
You’re spot on with the advice (but note the issue with MFA sites). Simplicity is the key for not only AdSense success but also site success. Also, dd placement is huge if you really want to increase your revenue – if that is your focus. Just be sure to continually measure your ad placement clickthrough (and, maybe hire a designer to help integrate ads in a non-intrusive way).
Nice job – first time to this site. I do like it.
Quit Smoking Today says
I think now those simple sites are being threatened by new Google Adsense rules. Why? they have misleading titles.
The Brix Life says
this is only effective for passerby traffic… not really advisable for blogs or websites that has a reputation and a reader base to take care of.
Berita Harian says
Keep it up pal, thanks for this one, just bookmarked your blog and will come again later :)
Training Abs says
Great advice I also think the ads need to blend in with your website so it looks like they are apart of the content. This has helped me a lot.
Amazing post. No wonder people switch to the UBT. :-)
Oops, before I forget, if you don’t mind, I made a similar post at my blog.
VERY similar already I guess. :-)
Anyway, I placed a link back to this post and to your other posts as well
Mr. MakingUsmile says
Well i’m new to blog and I think this is some good advice. if your info isn’t tight just start another blog. Your thoughts? Newbie blogger.
Mr Healthy says
For me Ads are secondary,
Blog value is primary, Good content, relevent and less ads and good followers.
Thanks 4 the tips anyway.