If there’s anything that SEO specialists know, it’s broken backlink building. In a nutshell, broken link building involves finding dead and broken links on other websites and persuading website owners and admins to swap the links for working links that lead to your website.
Links are considered dead, broken and invalid if the page is inaccessible. People replace the dead links so that they will not link web visitors to a dead resource.
The Advantages of Broken Backlink Building
Backlinks have plenty of benefits, especially regarding your SEO. Firstly, you can boost valuable referral traffic and improve the quality of your website’s SEO. The improvement is due to Google seeing and treating particular backlinks as credible testimonies for your website.
Your website is considered more authoritative, and this is directly related to the backlinks on it. The more backlinks you have and the better quality they are, the more reliable and authoritative your website becomes. As a result, your website can attain higher search engine rankings.
The problem-solving nature of broken backlink building makes it more effective and successful than other link-building strategies.
Moreover, other benefits of broken backlink building are:
- Obtain backlinks from pages that already have established authority and traffic
- Links that once belonged to competitors can now be given to you
- Produce more link bait ideas (link-worthy content ideas)
How To Do Broken Backlink Building
Here is how to do broken backlink building.
- Look for broken pages with backlinks—SEO tools are your best friend when looking for highly linked broken pages. Although you can look for them manually, a backlink checker will be more efficient.
- Check broken pages about a topic—One method is to search the web for broken pages with backlinks about a particular subject. Many digital marketing software programs can help you achieve this.
- Look up your competitors’ broken pages with backlinks—Expect your competitors to have dead and broken links because everyone reorganizes, moves and deletes their content over time. Updates to these pages are rare. However, some websites prefer linking list helpful resources, which often have links from many other sites. To look for resources, you can type these terms in your search engine:
- KEYWORD intitle:resources inurl:links.html
- KEYWORD intitle:links inurl: resources.html
- KEYWORD inurl:resources intitle:resources
- Research link opportunities—Evaluate your broken backlink-building opportunities. The backlink’s value should also be considered. You can use resources more effectively when the “next time” comes.
- Find out outreach contacts—Outreach is a process. In this process, web admins are emailed. However, with broken link building, you can point out the broken links and offer a solution, but those come after you determine who you will contact.
- Write and then send the proposal—After you’ve figured out who to contact, the following steps are to write and send the pitch. Admins tend to be welcoming towards broken link building emails. Having a hard time writing? Some suggestions we can make are to follow these tips:
- Begin with a customized greeting—This can depend on the time of the day or even the timezone of who you’re writing to.
- Mention the broken links
- Offer and explain why your link is a good alternative
- Offer your hyperlinks
- Keep it short and simple
SEO Services With Carl Ocab Digital Marketing Philippines
The most effective way to build website backlinks is broken link building. It is not so hard—just find broken links, find or create your own content that can replace them, and then approach the webmasters to swap them. This tactic can generate many backlinks to the website.
Carl Ocab Digital Marketing is an SEO company offering various digital marketing services. Our experienced SEO team works together to help you achieve your backlinking and SEO marketing goals. Get your free site audit now!
