A wide variety of digital techniques and marketing are now commonly used online. These tactics fall under digital marketing, which helps businesses find success online. Due to the popularity and proliferation of businesses going online, digital marketing has also become the industry standard. Enterprises and services are promoted via social media and online sites.
Digital marketing involves a lot of data, marketing savvy, and strategic thinking, but it uses familiar marketing principles. Technical know-how and an understanding of marketing will be needed to utilize different types of digital marketing.
This article will discuss different digital marketing services your business can benefit from!
Social Media Marketing
Due to the focus on social media platforms, a large chunk of social media marketing is social media marketing. Its marketing and management drive Instagram, Facebook, Pinterest, and Snapchat. Strategy, data, and creativity are part of the tools of trade within social media marketing.
In a social media marketing campaign, you’ll do the following:
- Build brand awareness and make your brand trusted
- Obtain leads
According to Forbes, social media advertising will be worth an astounding $207.10 billion in 2023. By 2027, it is predicted to reach up to $247.30 billion.
Pay-Per-Click Advertising
Pay-per-click advertising allows you to reach audiences through paid ads on different social media platforms. They can target audiences based on location, interests, and demographics. The most commonly used are Google Ads and Facebook Ads.
According to Statista, ad spending in the Search Advertising segment is projected to grow by 118.2 billion in 2024!
Content Marketing
Written, visual, and video content can help you reach potential customers. This content is usually published on a website and promoted through different digital marketing methods, such as social media, email marketing, and SEO.
Although this kind of marketing is more subtle, this kind of marketing focuses on building a relationship with your target audience. You also will have to highlight your business’s product and service subconsciously.
According to Hubspot, 29% of marketers rely on content marketing. In 2023, according to SEMRUSH, blog posts are the most commonly used format for content. Nine out of ten marketers use blogs to produce content.
Email Marketing
Email marketing remains a popular marketing channel because of its effectiveness despite its connotations of spam. Here, marketers use channels to collect and email prospective customers so that these leads become customers.
In HubSpot State of Marketing Report, 2023, segmented emails are more successful than those not segmented. They have 30% more opens and 50% more clickthroughs.
Influencer Marketing
Influencer marketing involves brands using people who have large followings (influencers) to feature products and services in their content. Aside from their large following, influencer marketing has become more mainstream due to influencers’ trust among their followers.
Every time a sale or fresh lead is made, the influencer gets a commission. Influencers thrived from the early days of YouTube, and many transitioned to TikTok.
Search Engine Optimization (SEO)
SEO, also called Search Engine Optimization, drives more traffic to your business website, establishes authority, and improves brand awareness. It also helps your website and pages become the highest-rated on a specific keyword. You can check out different strategies of Seo Philippines if you want your page to rank.
However, SEO success is long-term. It takes time and effort, especially with other types of digital marketing, to become successful. One of the fruits of SEO is that it can yield visibility; in fact, 98% of people read online reviews, according to Brightlocal in 2023.
Choosing Your Online/Digital Marketing Service
Goals
It would help if you considered what you want to achieve. Do you want to improve your brand’s conversion rate in the long or short term? For example, you want more conversions from your website and drive more traffic there within six months. Since six months is long and you want conversions, your goal might align with influencer marketing and SEO.
Needs
Consider your business’s needs. Suppose you already have a seasoned and highly competent in-house influencer marketing or PR officer. In that case, you may only need to outsource influencer marketing or PR to an agency if you need more staffing and second opinions about the direction you want to take your business.
Agency Specialty
Different digital marketing agencies specialize in other areas and services. For example, here at Carl Ocab Digital Marketing, you may want to avail yourself of their SEO services because it was one of the first agencies to harness SEO and because of Carl Ocab’s reputation and specialty. It would help if you made the most of your hard-earned budget, so you must choose something you know the agency will be great at.
Budget
Lastly, you will also need to look at your budget, see if there are packages for services that fit your budget, and see if what you want done can be done within that same budget range.
FAQs
What does digital marketing do?
Digital marketing can help you better connect with prospective customers, improve brand awareness, and grow your business online!
What is the most accessible type of digital marketing?
Social media marketing and content marketing are the most accessible types of digital marketing due to the predominance of social media usage and the way that we consume content.
Which method of digital marketing is best?
The best digital marketing method for your business depends on your needs, objectives, and the time you want to achieve them. It varies from case to case.
Hire An Award-Winning Digital Marketing Agency With Carl Ocab Digital Marketing!
The different ways that people have begun to consume media in the last decades have also affected and revolutionized the face of marketing, taking it to the internet and creating jobs that can be done even from the comfort of your home. Another considerable advantage of digital marketing is that the platforms allow you to gather more valuable information about your prospective customers and use this data to make marketing decisions. Thus, marketers and businesses need to stay ahead of the curve and learn the tricks of the trade.
But if you’re new, don’t worry! At Carl Ocab Digital Marketing, we know what we do – and we’re great at it, from SEO to content marketing. We offer packages that cater to different needs and different budgets. Secure quality and expert digital marketing services and business success with us today!
