This article is guest posted by Amino Zawawi.
Making money blogging has become the general obsession in cyberspace with its many angles: SEO, traffic exchanges, link baits, etc. Is there a secret recipe for making money online? Are those abundant e-books effective?
The blogging medium has changed drastically – at least for someone who’s been blogging for the past 6 years. It went from a “You have a… what?” to a “Read what happened at the party on my blog” to a “Let me write a guide in light of my experience in parties”
So how come you’re not generating cash from your blog? There are top 7 mistakes why your blog is not earning the money it should.
1. Setting Unrealistic Goals
A goal such as “I want to make $1000 this month from Google Adsense” is definitely a far fetched and unrealistic goal if your blog has just started out, you have modest traffic, or your content is not well optimized. You must set realistic goals that go with your blog’s gradual growth. One e-book that hits the nail on the head in relation to realistic goals is Josh Spaulding’s $5 Mini-Site Formula.
2. Creating Empty Content
Empty or filling content is content that gives no real value for your reader. When you first start your blog, you ask yourself two questions.
- Why would anyone visit my blog?
- Does my content enrich, help, or educate my reader?
If your blog is filled with useless content designed as a beard for the ad packed website you’re running, chances are you won’t generate profit. Profit comes from loyal readership. Remember that no one loves those useless ad packed blogs!
3. Spreading Yourself Too Thin
Many bloggers start out by trying all sorts of techniques ranging from traffic exchanges, to affiliate programs, to paid posting, and private advertising. You should focus your efforts on your content for the mean time then think of advertising.
4. Advertising Too Early
Many people might disagree with this point, but you shouldn’t advertise if you don’t have enough traffic. Why? The revenue you get will not match the time you spend obsessing over it. In terms of blog age, you must wait at least for 3 months before submitting your blog to advertising companies such as Adsense, WidgetBucks, or Adbrite. Your goal in your first year is to develop your content for people to start reading.
5. Not Buying a Domain
Let’s think of this in terms of the real world. When do companies really start earning the big bucks? Is it when they’re renting a small generic office in a 120 office building, or when they rent/buy a ground shop with a glass front to show their merchandise? Sticking to free hosted blogs can be beneficial for those not aiming to make a lot of profit, however; buying your own domain serves as a branding factor and can make all the difference with how much control you have over your blog and how people view it.
6. Slowing Blog Down With Images & Flash
It is said that any internet surfer will lose a reader if his blog takes more than 8 seconds to load. Think of how many potential readers will stop visiting your blog because of the numerous images that take forever to load. Optimize your website to load in less than 8 seconds and you’ll see how money will start flowing your way.
7. Giving Up
Many bloggers have what I call the “Am I doing it right?” paranoia. Statistically speaking, many bloggers will abandon their blogs out of frustration, impatience, and moderate traffic. The key to building a profitable blog is patience, since it takes a lot of time to build readership, getting picked up by search engines, and increasing your website’s traffic.
Feel free to add other mistakes that starting blog entrepreneurs make. Remember you will reap profit in accordance with how much time and effort you invest in your blog!