This post is part of the “This Is Quick” case study:
More to come!
If you have noticed, I’m doing some changes in that big header up there. I’ve been changing some colors, write-ups, placement, etc. It’s not that it looks bad or something but I’m just into some tests.
You see I’ve read loads of articles, watched tons of videos about this NLP (Neuro-linguistic programming). NLP is about how language (linguistic) affects a person’s thinking (Neuro) using different massive techniques. You can check out my post about it, I left a video there from Derren Brown, a popular guy from London.
I got so curious about it that it made me look for more videos from that guy and wow, I was deeply amazed how he can change almost all people’s perspective and even their train stop.
Headlines Should “Suggest” Action And Time
“Buy one today, get it now, grab a copy today, etc.” You’ll see those on almost all stores worldwide, and it’s also here online. Check out my header for a quick example. No it hasn’t degraded even after all the years that marketers used it.
I got proof, on my first try, when I first added the big header, I used the headline “Your FREE Report”. It worked nicely at first but let’s not count it because there’s always big conversions at first launch. After a week, conversions just suck! I got like 10-15 names from a blog that gets 500-1000 unique visitors everyday. After that, I didn’t hesitate to change the headline and some texts and added the second one which is “Grab (Suggestion of action) Your FREE Copy Today (Suggestion of time). I’ve increased conversion rates to 15-20 (I’m pretty sure it didn’t go below the 15 line)
For a curious kid, that wasn’t enough, so yeah, I changed the headline again to “Make Money Online Now” My traffic was targeted for that because if you still don’t know, I’m on the frontpage of Google for the keyword “make money online”. That’s right! Conversions jumped!
Colors, Backgrounds and Fonts
If your headline is ready and you think it’s enough, try experimenting now on how they look. Colors, backgrounds and fonts have a major impact on the headline. Let’s just say that you have a great headline but it’s just too dark that people can’t see it. What happened? Well, unfortunately for you, nothing.
So try experimenting on these elements, make headlines stand-out with other fonts. Set mine again as an example. You’ll see that I’m using a red font color for the main headline and a black one on the not-so-important ones. I also used a white background to highlight the texts in the headline (That explains those irritating yellow highlights in salesletters!) Also, some drop shadow will help, just to pop it out a little.
Share Your Experiments
All of these are for experimental purposes only, it may or may not work well for you because we may have different audiences. So all of these results are just from experimenting but with a little science on the side.
Anyway, I know I’m not the only one who have been
playing with people experimenting with headlines. What about you, do you have any experiences with these? mind sharing it?