Are you new to SEO in the Philippines? If so, you might be overwhelmed by the extensive terminology associated with it, mainly because it is a specialized industry. Many SEO terms can be learned, but a deep understanding of the terms is needed to become a true expert in SEO.
When starting in SEO, there’s no need to know everything. Some of the terms we’ll discuss are basic but essential so you can get started optimizing your site.
Filipino SEO Terms Defined
Keyword
“Keyword” is basic and popular. A keyword is a phrase that a user puts into a search engine. Keywords help search engines understand what your site’s content is all about.
Primary keywords
They are the main keywords. They are usually used in title tags, headers, and the body of a page’s content to improve its rank on a SERP. However, overuse can lead to keyword stuffing, which harms a page’s ranking.
Secondary keywords
Lesser-important keywords. However, it helps your content and page rank.
Examples:
- Best pizza places
- DIY home repairs
Title Bag
A title bag is a page, meta, or SEO title. This title tag is limited to 50-60 characters. It should have keywords related to the page’s contents, preferably at the beginning of the title.
Examples:
- What Is a Title Tag & How to Optimize Your Title Tags for SEO
- How to Craft A Digital Marketing Strategy
Headings
Headings organize the content for readers and search engines. These tags are from H1 to H6, with the H1 being the title, and H6 being the least crucial as it is the smallest part. Every page needs one H1, and the content can be H2 or more.
Best Practices:
- Integrate your primary and secondary keywords into your headings
- How to Craft A Digital Marketing Strategy
Examples:
- What Is a Title Tag & How to Optimize Your Title Tags for SEO (H1)
- What is A Title Tag (H2)
- How Can Title Tags Affect Your Rankings (H3)
Search Engine Results Page
The SERP is the search engine results page and the page of results you get after you Google something. The higher your page ranks, the better.
Links
They are a long line of text that directs you to a website.
Types of Links:
- Inbound links/Backlinks – They come from other sites that direct to your website page.
- Outbound link/s – These links direct you outside of your website. It decides how helpful the content is to readers.
Best Practice:
- In onpage SEO content, you need at least 2 internal links and 1 outbound link.
Backlinks
Search engines analyze backlinks to gauge their importance. They also link from one website page to another.
How To Get Them
- Actively participate in guest blogging, partnerships, content marketing.
Onpage SEO
These are optimization techniques applied directly to your website.
Elements
- Title tags
- Meta descriptions
- Headers
- Content
Best Practices
- Integrate keywords effectively in the headings.
- Ensure the content you create offers value.
- Ensure the headings of your content targets primary and secondary keywords.
Offpage SEO
These refer to SEO techniques applied from the “back end” of your website. These also help improve your website ranking.
Best Practices:
- Backlinks
- Social media presence
- Online reviews
Meta description
Describes the page and attracts users to click on the links. This requires the primary keyword and a solid call to action.
Alt Text (Alternative Text)
These are descriptive images for the site and aid in search engines by understanding image content and improving accessibility.
Example:
- Facepalming woman in the park
Duplicate Content
Duplicate content is content shared between domains and multiple pages of one domain.
Bounce Rate
Pertains to percentage of visitors who leave your site after viewing only one page. Those with high bounce rates indicate a bad user experience.
Tips To Reduce:
- Create quality and engaging content.
- Improve page load speed by clipping image resolutions.
Domain Authority (DA)
DA is a metric of how the site ranks on search engines. Website age, quality, and quantity of backlinks affect DA.
How To Improve:
- Write quality and engaging content.
- Strong backlinks.
Mobile Friendliness
It predicts the performance quality of your website on mobile devices; Google prioritizes mobile friendliness.
Testing tool:
- Google Mobile-Friendly Test
FAQs
What are SEO keywords phrases?
They are keywords and phrases in your content that make people find your website easier through search engines.
What are the 4 types of SEO?
The four types of SEO are:
- Onpage SEO
- Offpage SEO
- Local SEO
- Technical SEO
What are the 4 types of keywords in SEO?
They are:
- Informational – They aim to educate and inform, such as “how to dress a rectangular body shape.”
- Navigational – These keywords search for a specific page in the domain, like Carl Ocab Digital Marketing SEO.
- Commercial – The commercial keywords come from customers looking to buy or educate themselves to buy, for example: Best combat boots Philippines.
- Transactional – These keywords are from people who want to buy directly, for example “SEO services for sale”.
Quality SEO Services For Sale With Carl Ocab Digital Marketing
For the newbie, SEO terms can be a can of worms, but with our guide, we hope that the world of SEO becomes more open to you. Understanding these basic concepts will help you understand the ins and outs of basic SEO practices.
Carl Ocab Digital Marketing is an SEO company with a team of experienced SEO writers and Link Builders who can boost your business’s digital presence with SEO techniques. We create high-quality content, optimize SEO through on-page and off-page, and partner sites for our link building. Get your free site audit now, and let’s start working together!
