When making videos most people are more worried about the actor/presenter, the scenery, the make-up, the lighting, basically the visual appeal of the video, than the script. Yes, those things are important and necessary. However, before exhausting all your energy on those elements, the first thing you should think of is having a great script. To get the most out of videos you have to start with an engaging script, that once turned into video, could captivate any viewer.
So do you make a great video script? What are the things you should consider? It starts with the right preparation. Know your audience, your message, and your aim, then follow these 5 tactics that top YouTubers use in making a video script that is precise, creative, and compelling.
1. Be Natural and Use Conversational Tone
When writing a script, imagine that you’re just having a conversation with a person or with a group. Don’t be too formal on your script, it’s better to be natural it makes videos more engaging.
2. Keep the Script Short
Short and straight to the point sentences will allow you to emphasize more on certain key points and will enable your audience to grasp your message easily. It will also be easier for the actor to memorize and find the flow and natural cadence of the script.
3. Don’t Overuse Jargons and Try to Use Simple Words
Use simple words. Yes, big words make it look more intelligent, but it also makes it difficult for the audience to understand. If the use of jargon is inevitable, use the most commonly used term that the audience would likely understand
4. Tell a Story
Statistics, facts, and other data are good, but unless you want to bore your viewers to death, I suggest that you put some story into the mix. Lifeless content won’t drive your viewers into action. Tell a story or share an experience, it’s real and more compelling.
5. Get Other’s Opinion
Read your script out loud and ask others to read it to you. Listen and make sure it’s pleasant to the ears and that the key points are easily picked out. Also, ask for other people’s opinion. Other people can provide some additional necessities to include. Sometimes we get too familiar with our words that we overlook our mistakes.